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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Concentrates accounted for 92.06% share in July 2026 while Edible held 7.94%, with Concentrates down 53.35% year over year and 20.16% month over month, and Edible down 91.41% year over year but up 48.79% month over month. Average price fell 31.80% year over year to $9.65, concentrated around a $9.47 price point in Concentrates versus $12.39 in Edible, coinciding with a brand-level sales decline of 65.48% year over year and a 24‑month contraction of 89.29%. The pattern implies Chaos Crispies is overexposed to a shrinking Concentrates base and using lower prices to protect volume, while the Edible rebound is too small in share to offset the dominant category’s downturn.
Within Colorado Concentrates, Chaos Crispies sat at rank 49 in July 2026, with a 20.16% month-over-month drop in its core category occurring alongside a 48.79% month-over-month lift in Edible share that still left Edible under 10% of mix. The brand’s category tilt and falling average price of 31.80% year over year suggest trading down and limited pricing power in its primary shelf, while the 53.35% year-over-year decline in Concentrates versus the 91.41% decline in Edible indicates portfolio fragility rather than a pivot to growth. The thesis is that reinforcing presence in Concentrates at rank 49 without diversifying beyond a 92.06% mix risks further share erosion, so strategic reweighting toward faster-recovering formats is required to stabilize performance.
Competitive Landscape
Chaos Crispies sits at rank 49 in CO Concentrates in July 2026, down 5 positions year over year from rank 44 and 1 position lower than April 2026 when it was rank 48, while its historical peak was rank 19 in February 2025 indicating a 30-place slide from that high; in contrast, Amber holds rank 1 with no YoY rank change and a 48.5% YoY sales increase, and Sunshine Extracts climbed from rank 8 to rank 3 alongside a 43.3% YoY sales rise, implying that Chaos Crispies’ declining rank amid top-tier stability and upward movers points to share being ceded to leaders rather than seasonal volatility.
Notable Products
Mach Cake Wax (1g) posted the steepest movement in July 2026 with a -55.2% month-over-month drop while sitting at rank 7, and Blue Dream Wax (1g) also contracted by -52.1% at rank 6; by contrast, Strawberry Cough Sugar Wax (1g) surged +68.6% to rank 4. Ice Breath Wax (1g) rose +45.9% to rank 1 while Aviator Wax (1g) fell -23.5% at rank 8, and four of the top ten are Concentrates SKUs clustered in 1–5 ranks. Despite one SKU at $2,305 in sales, the sharper declines in mid-tier ranks paired with outsized gains at the top signal a mix pivot toward a few breakout Concentrates while legacy waxes cede share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
