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Dec-2024
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Overview
Market Insights Snapshot
Chaos Crispies has shown a notable upward trajectory in the Concentrates category within the state of Colorado. Starting outside the top 30 in September 2024, the brand ascended to the 22nd position by October and continued its climb to 15th place by December. This consistent improvement indicates a strengthening presence and growing consumer preference in this category. The sales figures support this positive trend, with a significant jump from September to October and maintaining robust numbers through December. Such momentum in a competitive market like Colorado suggests strategic moves or product innovations that resonate well with consumers.
Conversely, Chaos Crispies' performance in the Edible category paints a different picture. The brand has struggled to maintain a foothold, consistently ranking outside the top 30 from September through December 2024. The decline in sales from September to December further underscores challenges in this segment. This decline might point to increased competition or a shift in consumer preferences away from their offerings. The contrasting performances across categories in Colorado highlight the dynamic nature of the cannabis market and the need for brands to adapt their strategies to maintain relevance and market share.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Chaos Crispies has demonstrated a remarkable upward trajectory in its market positioning over the last few months of 2024. Starting from a rank of 41 in September, Chaos Crispies surged to 15 by December, showcasing a significant improvement in brand visibility and consumer preference. This ascent is particularly notable when compared to competitors such as The Colorado Cannabis Co., which fluctuated in the lower ranks, peaking at 16 in December. Meanwhile, Olio and Dablogic maintained relatively stable positions within the top 20, but did not exhibit the same dynamic growth as Chaos Crispies. The consistent sales figures of Chaos Crispies, particularly in December, suggest a solidifying market presence, contrasting with the declining sales trends of brands like Sunshine Extracts. This upward momentum positions Chaos Crispies as a formidable player in the Colorado concentrates market, hinting at potential for continued growth and increased market share.
Notable Products
In December 2024, Chaos Crispies' top-performing product was Gelato Cake Wax (1g) in the Concentrates category, securing the number one rank with sales of 3874 units. Following closely, MAC Wax (1g) maintained its strong performance, ranking second. Green Crack Wax (1g) also performed notably, taking the third spot. Cherry Meringue Wax (1g) improved its position, moving up from fifth to fourth place, while Mai Tai Sugar Wax (1g) experienced a drop from first to fifth. These rankings show a reshuffling in product popularity compared to November, where Mai Tai Sugar Wax (1g) previously led the sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
