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Jan-2025
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Overview
Market Insights Snapshot
Chewii Edibles has demonstrated a notable upward trajectory in the Michigan market, particularly within the Edible category. Starting from a rank of 65 in October 2024, the brand has climbed to an impressive rank of 28 by January 2025. This consistent improvement over the months indicates a growing consumer preference and market penetration for Chewii Edibles in Michigan. Such a rise in rankings suggests that the brand is successfully capturing market share, possibly through strategic marketing, product innovation, or increased distribution channels.
While Chewii Edibles is gaining momentum in Michigan, it is important to note that the brand did not appear in the top 30 rankings in other states or provinces during the same period. This absence in the top rankings elsewhere could be seen as a limitation in their market presence outside of Michigan, or it may reflect a targeted strategy to focus resources and growth efforts within this specific market. The substantial increase in sales from October 2024 to January 2025, particularly in Michigan, highlights the brand's potential for further expansion if similar strategies are applied in other regions.
Competitive Landscape
In the Michigan edibles market, Chewii Edibles has demonstrated a remarkable upward trajectory, climbing from a rank of 65 in October 2024 to 28 by January 2025. This substantial improvement in rank highlights Chewii Edibles' growing presence and competitive edge in the market. Notably, while Chewii Edibles' sales have shown consistent growth, competitors such as Kiva Chocolate and Petra maintain higher sales figures, indicating a strong foothold in the market. However, Chewii Edibles' rapid rise in rank suggests a positive trend that could potentially challenge these established brands. Meanwhile, Platinum Vape and North Cannabis Co. have experienced fluctuations in their rankings, which may provide further opportunities for Chewii Edibles to capitalize on shifting consumer preferences and market dynamics.
Notable Products
In January 2025, the top-performing product for Chewii Edibles was Flight x Chewii Sweet Watermelon Gummies (200mg), maintaining its number one rank from the previous two months with impressive sales of 16,861 units. The second spot was held by Flight x Chewii Orange Dream Gummies (200mg), which also retained its position from December with notable sales figures. Fruit Punch Bowl Fast Acting Gummies 20-Pack (200mg) climbed to third place, showing a significant improvement from its fourth position in December. Flight Banana Mango High Dose Gummies 10-Pack (200mg) maintained a steady performance, holding the fourth rank for January. Finally, Flight x Chewii Cherry Limeade Gummies (200mg) remained consistent at fifth place, echoing its rank from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
