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Aug-2024
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Overview
Market Insights Snapshot
COCO Labs has demonstrated notable performance in the Missouri market, particularly within the Concentrates category. Over the past few months, the brand has shown a consistent upward trajectory, moving from a rank of 17 in May 2024 to 11 in August 2024. This improvement is underscored by a significant increase in sales, indicating strong consumer demand and effective market strategies. On the other hand, their presence in the Pre-Roll category has been less impressive, as they were not ranked in the top 30 for May, June, or July, only appearing at rank 62 in August. This highlights a potential area for growth or re-evaluation of their product offerings in this category.
In the Vapor Pens category, COCO Labs has also experienced positive momentum in Missouri. The brand has climbed from rank 35 in May 2024 to 23 in August 2024, showcasing a steady rise in consumer preference. The significant jump in sales from May to August further emphasizes their growing foothold in this category. However, the absence of rankings in other states or provinces for these categories suggests that COCO Labs may need to expand its market reach or improve its competitive edge outside of Missouri. This data provides a clear picture of where COCO Labs excels and where there might be opportunities for further growth and market penetration.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, COCO Labs has shown a notable upward trend in rank and sales over the past few months. Starting from the 35th position in May 2024, COCO Labs climbed to the 23rd rank by August 2024, indicating a positive trajectory. This improvement is significant when compared to competitors like Dixie Elixirs, which also improved but remained lower in rank, moving from 31st to 22nd. On the other hand, Rove experienced a sharp decline from the top position to 21st in August 2024, which could potentially benefit COCO Labs by reducing competition from a previously dominant player. Meanwhile, Safe Bet and Pinpoint saw declines in their rankings, with Safe Bet dropping from 12th to 25th and Pinpoint from 20th to 24th. This overall shift in the competitive dynamics suggests that COCO Labs is gaining market share and could continue its upward momentum if current trends persist.
Notable Products
In August 2024, the top-performing product for COCO Labs was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking for four consecutive months with sales reaching 1965 units. The Northern Lights Distillate Cartridge (1g) held the second position, consistent with its rank from June and July. The Sour Diesel Distillate Disposable (0.5g) also showed strong performance, consistently ranking third over the past four months. The Jack Herer Live Terps Disposable (0.5g) climbed to fourth place in August, showing improvement from its fifth-place ranking in May. Hawaiian Haze Distillate Cartridge (1g) entered the top five for the first time in August, indicating a positive trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
