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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Ratio (MO) is stocked at 109 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Kansas City, Branson, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Ratio (MO) concentrated 56.70% of sales in Vapor Pens and 43.30% in Edible, with Vapor Pens down 31.64% year over year but up 3.11% month over month, while Edible declined 1.44% year over year and slipped 0.40% month over month. The brand’s average price fell 5.36% year over year to $25.33 as Vapor Pens carried a higher average price at 31.79 and Edible sat at 20.01, indicating mix pressure from a larger, faster-declining Vapor Pens base alongside steadier Edible. The pattern implies Ratio (MO) is leaning on a price-sensitive Vapor Pens portfolio for volume stabilization month over month while Edible provides relative YoY resilience, creating a mixed demand signal that prioritizes margin management over broad expansion.
With Vapor Pens at 56.70% share and ranked 55 in Missouri Vapor Pens, the 3.11% month-over-month uptick against a 31.64% year-over-year drop suggests tactical recovery efforts are gaining incremental traction but remain outweighed by longer-term attrition. Edible’s 43.30% share and minimal 1.44% year-over-year decline, despite a 0.40% month-over-month dip, position it as a stabilizer that can absorb volatility from Vapor Pens without diluting the portfolio’s price architecture. The implication is a positioning pivot where Ratio (MO) relies on Edible to anchor baseline demand while selectively defending Vapor Pens price points to reduce the gap between short-term gains and sustained category relevance.
Competitive Landscape
Ratio (MO) sits at rank #55 in MO Vapor Pens in July 2026, down 12 positions year over year from #43 and slipping 5 spots from #50 in April 2026, while the brand’s peak of #40 in July 2024 marks a 15-rank slide from its best. In contrast, Galactic improved from #5 to #2 and Good Day Farm climbed from #8 to #3, with Illicit / Illicit Gardens holding #1 from #1 year over year; these upward moves against Ratio (MO)’s 12-rank YoY decline and 5-rank quarter-over-quarter drift indicate share consolidation at the top that is pushing mid-pack brands further down. The pattern implies Ratio (MO)’s rank trajectory is tied to intensified top-tier momentum, and without a reversal that nets at least a 10–15 rank recovery, the brand risks entrenchment outside the top 50.
Notable Products
Relax - CBD/THC 5:1 Blueberry Lemon Lavender Distillate Disposable (0.5g) delivered the steepest movement in July 2026, falling -50.1% MoM to rank 10, while the top Vapor Pens gained share with Active - CBD/THC 1:20 Lemon Verbena Disposable up 19.3% at rank 2 and Focus - CBD/THC 1:5 Spearmint Disposable up 21.2% at rank 3. Edibles were mixed as the category’s No. 1 CBD/THC 1:20 Active Microdose Mints rose 15.7% at rank 1, contrasted by the CBD/THC 1:1 Balance Microdose Peppermint Mints sliding -16.3% at rank 4 and the CBD/THC 1:5 Focus Microdose slipping -10.3% at rank 6. Four of the top ten are Edible SKUs while four are Vapor Pens, and the simultaneous -50.1% collapse of one pen alongside double‑digit gains of two others implies a portfolio tilt toward targeted Vapor Pen ratios rather than flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
