.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Ratio (MO) is stocked at 97 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Joplin, Columbia, and Branson. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Ratio (MO) concentrated in two categories with Vapor Pens at 53.45% share and Edible at 46.55% share, a split that tightened as Vapor Pens fell 13.34% year over year and 3.46% month over month while Edible rose 0.99% year over year and 6.33% month over month. Despite an average price decline of 1.68% year over year to $24.48, category-level pricing diverged, with Vapor Pens averaging $31.38 and Edible at $19.55, implying mix pressure that aligns with a statewide Vapor Pens rank of 59 in Missouri. The pattern implies Ratio (MO) is shifting volume toward Edible as a partial offset to Vapor Pens contraction, but the current mix still leaves overall sales exposed to further share loss if Vapor Pens underperformance persists.
The mix rotation toward Edible, up 6.33% month over month against a 3.46% month-over-month dip in Vapor Pens, suggests near-term positioning favors lower-priced, steadier Edible demand even as Vapor Pens remains the largest share at 53.45%. With brand sales down 7.21% year over year and a 24‑month change of -8.79%, the combination of a 13.34% Vapor Pens decline and a sub-1% Edible growth rate implies that sustaining the current category balance will cap recovery unless Edible gains 2–4 share points or Vapor Pens stabilizes by closing at least half of its year-over-year gap; therefore, the strategic implication is to accelerate Edible’s incremental growth while defending Vapor Pens to improve the Missouri Vapor Pens rank from 59.
Competitive Landscape
Ratio (MO) sits at rank #59 in Missouri Vapor Pens in October 2026, down 7 positions year over year from #52 and 2 positions below its July–September three‑month mark of #57; the gap to its historical peak of #43 in July 2025 signals a sustained slide rather than a blip. Meanwhile, Good Day Farm climbed from #9 to #3 with a 31.96% YoY sales increase, and Rove slipped from #3 to #5 alongside a -0.27% YoY sales change, indicating that upward mobility is available even as leaders stabilize—Illicit / Illicit Gardens held #1 with a -1.24% YoY sales dip while Galactic stayed #2 with +3.53% YoY. The pattern implies Ratio (MO)’s rank trajectory is drifting downward amid mixed top-tier momentum, suggesting recovery will require share capture from mid-pack movers rather than dislodging the top two.
Notable Products
Ratio (MO) is highly concentrated in October 2026, with the top 10 items accounting for 99.7% of sales and no new launches contributing 0.0%. Sales are split across two formats, as All-in-one Disposables hold 53.5% and Mints 45.8%, so most of its sales come from these two formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
