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Market Insights Snapshot
In May 2026, CORE Cannabis concentrated 73.26% of sales in Flower while Vapor Pens and Pre-Roll held 13.17% and 6.97% share, respectively, indicating a mix dominated by inhalables; Flower surged month over month by 89.03% while Pre-Roll rose 82.31%, but Edible declined 5.82% MoM and Vapor Pens still carried a 47.09% YoY decline alongside Edible’s 70.14% YoY drop. Despite Capsules growing 33.80% YoY, its 1.65% share and a 17.12% MoM contraction limit its impact; the average brand price rose 10.58% YoY to $24.15 even as Flower’s category rank in Nevada stood at position 36, implying unit velocity gains are being driven primarily by Flower-centric momentum rather than broad-based category strength.
The accelerating shift into Flower (up 89.03% MoM) and Pre-Roll (up 82.31% MoM), combined with shrinking Edible (down 5.82% MoM) and a steep YoY retreat in Vapor Pens (down 47.09% YoY), positions CORE Cannabis as a value-seeking inhalables player willing to accept narrower breadth for deeper penetration in its lead format. With brand sales up 134.15% YoY but down 9.73% versus 24 months, and a May 2026 Flower rank of 36 in Nevada, the pattern implies near-term share wins will come from reinforcing Flower price-pack architecture and trade availability while de-prioritizing low-velocity Edible and stabilizing Vapor Pens to prevent further mix drag.
Competitive Landscape
CORE Cannabis sits at rank #36 in NV Flower for May 2026, a rise of 21 positions from #57 in February 2026, and it marks a peak rank of #36 in May 2026 while the top spot remains occupied by STIIIZY at #1 with a -2.3% year-over-year sales change and RYTHM holds #2 despite a -14.3% sales decline. Meanwhile, Redwood climbed from #54 to #5 with a 917.6% YoY sales surge, indicating that CORE Cannabis’s 21-rank improvement is occurring alongside competitors that are either contracting or rapidly expanding. The pattern implies CORE Cannabis is moving from peripheral to mid-tier consideration, but the coexistence of top-tier contraction and outsized challenger growth suggests sustained share gains will require outpacing rapidly scaling rivals rather than merely benefiting from incumbents’ declines.
Notable Products
Gush Mints (3.5g) posted the standout move in May 2026 with a +79.8% month-over-month increase, climbing to rank 5, while Blue Diesel (3.5g) rose +46.7% to rank 6, indicating rapid velocity consolidation in mid-tier Flower ranks. At the top, three Shake Flower SKUs occupy ranks 1–3, and five of the top ten are Flower items, concentrating share in one category; the highest non-Flower entry sits at rank 7 with just $3,803 in sales. The mix implies CORE Cannabis is pivoting toward value-driven Flower formats that scale volume through Shake dominance while premium 3.5g variants capture incremental gains rather than leading slots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
