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Market Insights Snapshot
In July 2026, CORE Cannabis concentrated 81.20% of sales in Flower, with a month-over-month surge of 82.27% and a rank position of 15 in Nevada Flower, while Vapor Pens held 9.37% share with a -0.24% MoM dip. Pre-Roll expanded to 7.77% share on 22.07% MoM growth, whereas Edible contracted to 1.65% share after a -82.00% year-over-year decline despite a 4.78% MoM uptick. The brand’s average price rose 26.79% YoY to $24.58 as Flower averaged $27.32, and overall sales increased 457.60% YoY alongside 224.08% growth over 24 months; the mix shift toward higher-priced Flower implies CORE Cannabis is trading shoppers into larger, higher-value formats while de-emphasizing low-share, shrinking segments like Capsules, which fell -96.80% YoY and -94.24% MoM to just 0.01% share.
The pivot toward Flower and Pre-Roll, paired with stable Vapor Pens, indicates a move to anchor in inhalables where price elasticity can support a 26.79% YoY average price lift, while protecting velocity via an 82.27% MoM Flower spike and 22.07% MoM Pre-Roll gain. Holding rank 15 in Nevada Flower with 81.20% mix suggests the brand’s competitive footing is defined by depth in a single category rather than breadth, and the -82.00% YoY collapse in Edible alongside a -96.80% YoY Capsules drop signals intentional pruning of low-ROI categories to concentrate share where conversion is accelerating.
Competitive Landscape
CORE Cannabis sits at rank #15 in Nevada Flower for July 2026, advancing 31 positions from #46 in April 2026, while the year-over-year rank is unavailable and the peak rank matched #15 in July 2026; by comparison, STIIIZY moved from #2 to #1 with 31.54% year-over-year sales growth and RYTHM shifted from #1 to #2 with a -12.69% sales change, and FloraVega / Welleaf jumped to #5 from #24 alongside 299.67% year-over-year sales growth; given this rapid three-month climb amid top-tier volatility, the trajectory implies CORE Cannabis is transitioning from fringe presence to competitive mid-tier contender that must convert momentum into sustained share to avoid regression against faster-ascending rivals.
Notable Products
MAC (3.5g) delivered the largest month-over-month surge at +199.6%, climbing to rank 7, while Blue Diesel (3.5g) also accelerated by +146.5% to rank 3, indicating momentum concentrated in mid-tier flower SKUs rather than the very top spots. Lemon Bars (3.5g) held rank 1 with no reported month-over-month rate and Lemon Bars Shake (14g) rose +38.8% at rank 5, and with four of the top ten being 14g value formats, the mix skews toward larger pack sizes that pull meaningful volume despite mixed rank positions. Blue Diesel Budlets (14g) advanced +35.8% at rank 8, and Blue Diesel Pre-Roll (1g) added +12.9% at rank 10, suggesting cross-format lift but with pre-rolls still trailing flower in rank concentration. The pattern implies CORE Cannabis is leaning into value-driven flower and scaling a few surging 3.5g strains to bridge premium appeal with high-volume 14g formats, pointing to a portfolio that prioritizes velocity over price per unit.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
