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Jun-2024
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Overview
Market Insights Snapshot
CORE Cannabis has demonstrated notable performance in the Missouri market, particularly in the Edible category. Over the span from March to June 2024, the brand has steadily improved its ranking, moving from 29th to 25th place. This upward trajectory suggests a growing acceptance and popularity of their edible products among consumers. However, in the Flower category, CORE Cannabis did not make it into the top 30 brands in March but entered the rankings at 48th place in April, peaking at 42nd in May before falling back to 46th in June. This fluctuation indicates some volatility and potential challenges in maintaining a consistent market presence in this category.
The Pre-Roll category shows a promising upward trend for CORE Cannabis in Missouri. Although the brand did not rank in the top 30 in March and April, it made a significant entry at 32nd place in May and further improved to 26th place by June. This rapid ascent highlights a growing consumer preference for their pre-roll products. The overall sales figures reflect these trends, with noticeable increases in sales from March to June across the categories, particularly in Edibles and Pre-Rolls. Despite some inconsistencies in the Flower category, CORE Cannabis's performance in other segments suggests a strong potential for growth and market penetration.
Competitive Landscape
In the competitive landscape of the Missouri Pre-Roll category, CORE Cannabis has shown a notable upward trend in recent months. After not ranking in the top 20 for March and April 2024, CORE Cannabis surged to the 32nd position in May and further climbed to the 26th spot by June 2024. This positive trajectory indicates a growing market presence and increasing consumer preference. In contrast, competitors like Willie's Reserve and Flora Farms have experienced more volatile rankings, with Willie's Reserve fluctuating significantly and Flora Farms showing a more modest improvement. Meanwhile, Sublime and Vertical (MO) have maintained relatively stable positions, although Sublime's slight dip from 21st to 25th in June suggests potential challenges. CORE Cannabis's consistent rise in rank and sales positions it as a formidable contender in Missouri's Pre-Roll market.
Notable Products
In June 2024, the top-performing product from CORE Cannabis was Apple Fritter Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous month with sales reaching 7409 units. Sleep - Grape Gummies 20-Pack (100mg) in the Edible category held the second position, showing a slight improvement from its third-place ranking in May 2024. Active - Peach Mango Gummies 20-Pack (100mg), also in the Edible category, secured the third spot, consistent with its upward trend from fourth place in May 2024. Chill - CBD/THC 1:1 Blueberry Gummies 20-Pack (100mg CBD, 100mg THC) continued to climb, reaching fourth place from fifth in May 2024. Notably, Social Apple Fritter Pre-Roll 4-Pack (3g) entered the rankings at fifth place, marking its first appearance in the top five.
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