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Dec-2025
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Overview
Market Insights Snapshot
CORE Cannabis has experienced notable shifts in its performance across different categories and states. In the Edible category within Missouri, the brand has seen a decline in its rankings, dropping from 43rd position in September 2025 to 51st by December 2025. This movement out of the top 30 highlights a significant challenge for the brand in maintaining its competitive edge in this category. The downward trend in sales, which decreased steadily from September through December, underscores the need for strategic adjustments to regain market share.
In the Vapor Pens category, CORE Cannabis also faced challenges in Missouri, with rankings fluctuating slightly but remaining outside the top 30 throughout the observed period. Although the brand's position improved marginally from 70th in October to 69th in November and December, the overall sales trajectory was downward, mirroring the trend seen in the Edible category. This consistency in ranking and sales decline across both categories suggests potential underlying issues that may require attention to enhance brand performance in the state's competitive cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, CORE Cannabis experienced a slight decline in rank from September to December 2025, moving from 65th to 69th position. This shift can be attributed to the dynamic performances of competitors such as Monopoly Melts, which saw a significant rise in sales in October, securing the 51st rank before dropping to 68th in December. Meanwhile, Covert Extraction showed a consistent improvement in rank, moving from 71st in September to 67th in December, indicating a stronger market presence. Sundro Cannabis and Vertical (MO) both demonstrated fluctuating ranks, with Sundro Cannabis maintaining a lower rank throughout the period. CORE Cannabis's sales figures showed a downward trend, which could be a result of increased competition and market shifts. These insights suggest that CORE Cannabis may need to reassess its strategies to regain its competitive edge in the Missouri vapor pen market.
Notable Products
In December 2025, the top-performing product from CORE Cannabis was Chill - CBD/THC 1:1 Blueberry Gummies 20-Pack (100mg CBD, 100mg THC) in the Edible category, which climbed to the first rank after maintaining the third position for the previous three months. Sleep - Grape Gummies 20-Pack (100mg), also in the Edible category, held a strong second position, consistently remaining in the top two over the last four months. Active - Peach Mango Chews 20-Pack (100mg) saw a decline in its ranking, dropping from first in October to third in December. Green Apple Down Distillate Disposable (0.5g) maintained its fourth position from November to December in the Vapor Pens category. Mai Tai Distillate Disposable (0.5g) fell to the fifth rank in December, with sales figures reaching $191 in that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
