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Oct-2025
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Overview
Market Insights Snapshot
CORE Cannabis has been experiencing some notable shifts in its performance across different categories and states. In the state of Missouri, the brand has been struggling to break into the top 30 rankings in both the Edible and Vapor Pens categories. Over the past few months, their rankings have hovered in the 40s and 60s, respectively. This indicates a challenging market environment for CORE Cannabis, as they have been unable to secure a strong foothold in these categories. Despite these challenges, there is a slight improvement in their Vapor Pens sales from July to August, suggesting a potential opportunity for growth if they can capitalize on this momentum.
While CORE Cannabis has yet to make a significant impact in the Missouri market, the fluctuations in their rankings highlight areas where strategic adjustments could lead to better performance. The consistent decline in Edible sales from July to October reflects a need for CORE Cannabis to perhaps reevaluate their product offerings or marketing strategies in this category. Meanwhile, the Vapor Pens category, although not in the top 30, showed a peak in sales during August before declining again. This indicates a possible seasonal or promotional influence that could be leveraged more effectively in the future. The data suggests that while CORE Cannabis faces hurdles, there are underlying trends that, if harnessed correctly, could improve their market presence.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, CORE Cannabis has demonstrated a relatively stable performance over the past few months, with its rank fluctuating between 65th and 69th from July to October 2025. Despite a slight dip in October, CORE Cannabis has managed to maintain a competitive edge over brands like Infinity (MO), which saw a more volatile ranking pattern. Notably, Tsunami experienced a significant improvement in rank in August, surpassing CORE Cannabis, but its sales showed a downward trend in October, similar to CORE's. Meanwhile, The Clear and Flav have consistently ranked lower, with Flav even dropping out of the top 20 in September, indicating potential opportunities for CORE Cannabis to capitalize on its relatively stable position to capture more market share in the coming months.
Notable Products
In October 2025, the top-performing product for CORE Cannabis was Active - Peach Mango Chews 20-Pack (100mg), reclaiming its number one rank from July after a brief dip in August and September. Sleep - Grape Gummies 20-Pack (100mg), which held the top position in August and September, dropped to the second position with sales of 591 units. Chill - CBD/THC 1:1 Blueberry Gummies 20-Pack (100mg CBD, 100mg THC) maintained a steady third-place ranking across the months. Mai Tai Distillate Disposable (0.5g) consistently held the fourth position, while Chill Berry Gelato Distillate Disposable (0.5g) entered the rankings at fifth place in October. Overall, the rankings for the top products showed slight shifts, with Active - Peach Mango Chews demonstrating resilience in reclaiming its leading position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
