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Jul-2025
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Overview
Market Insights Snapshot
Cousin Dave has shown notable progress in the Missouri market, particularly within the Concentrates category. Over the span from April to July 2025, the brand improved its ranking from 30th to 27th, indicating a positive trajectory within the top 30 brands. This upward movement is supported by a consistent increase in sales, rising from $40,660 in April to $54,496 in July. Such a trend suggests that Cousin Dave is gaining traction and possibly expanding its consumer base in this category within the state. However, it is important to note that the brand was not ranked within the top 30 in the Pre-Roll category in April, although it managed to climb to 31st place by July. This could imply potential growth opportunities or challenges in this segment.
In the Pre-Roll category, Cousin Dave's performance in Missouri remained relatively stable from May to July 2025, maintaining a consistent rank of 31st. Despite not breaking into the top 30, the brand's sales figures in this category have shown a healthy increase, with sales climbing from $127,433 in April to $167,936 in July. This suggests that while the brand is facing stiff competition, it is still managing to capture a growing share of the market. The lack of top 30 rankings in earlier months highlights the competitive landscape Cousin Dave is navigating, but the upward sales trend could be indicative of strategic adjustments or increased consumer interest. Further analysis would be needed to uncover the specific drivers behind these movements.
Competitive Landscape
In the Missouri Pre-Roll market, Cousin Dave has shown a steady improvement in its ranking from April to July 2025, moving from 34th to 31st place. This upward trend is indicative of a positive reception and increasing sales, which reached their peak in July. Notably, Cousin Dave has outperformed Sublime, which also improved its position but remained below Cousin Dave in the rankings. Meanwhile, CLOVR and Pocket J's have maintained stronger positions, consistently ranking higher than Cousin Dave, though CLOVR experienced a decline from 20th to 30th place. This suggests that while Cousin Dave is gaining traction, there is still significant competition from established brands like CLOVR and Pocket J's. The data highlights the importance for Cousin Dave to continue its growth strategy to further climb the rankings and capture a larger market share in Missouri's competitive Pre-Roll category.
Notable Products
In July 2025, Cousin Dave's top-performing product was the Orange Cookie Chem Pre-Roll 5-Pack (2.5g), leading the sales with a notable figure of $891. The Zoap Pre-Roll (1g) followed closely, securing the second position, while the Banana Mac Pre-Roll (1g) took third place. Sticky Jelly Pre-Roll 5-Pack (2.5g) and Super Lemon Haze Pre-Roll (1g) rounded out the top five. Compared to previous months, these rankings are new entries as the data reflects their first recorded positions in July. The dominance of pre-rolls in the top five highlights a strong consumer preference for these products during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
