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Apr-2025
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Overview
Market Insights Snapshot
In the Missouri market, Cousin Dave has shown a notable performance in the Concentrates category. Starting the year outside the top 30, the brand made a significant leap to rank 29th by March, maintaining this position in April. This upward movement indicates a growing consumer preference or increased brand visibility in this segment. The sales figures reflect this trend, with March and April sales showing consistent performance. However, the absence of a February rank suggests a period of adjustment or market entry challenges that the brand had to overcome.
In the Pre-Roll category within Missouri, Cousin Dave's trajectory has been quite dynamic. Initially ranked 51st in January, the brand improved its position to 46th in February and made a significant jump to 28th by March. Although there was a slight drop to 30th in April, the brand's overall movement suggests strong competitive activity and consumer engagement. The sales data from February to March underscores this growth, with a notable increase in sales during this period. The absence of a top 30 ranking in January highlights the brand's rapid ascent and potential strategic shifts that could have contributed to its improved standing.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Missouri, Cousin Dave has demonstrated a notable upward trajectory in terms of rank and sales. Starting from a rank of 51 in January 2025, Cousin Dave made a significant leap to rank 28 by March, before slightly adjusting to rank 30 in April. This improvement is indicative of a strong market presence and growing consumer preference. In comparison, TRIP experienced fluctuations, starting at rank 22 in January and dropping to rank 31 by April, suggesting potential challenges in maintaining consistent sales. Meanwhile, C4 / Carroll County Cannabis Co. showed a steady performance, hovering around rank 29-32, while Teal Cannabis improved from rank 46 to 34 over the same period. Notably, Lake Water also showed positive momentum, moving from rank 39 to 28. Cousin Dave's ability to climb the ranks amidst these competitors highlights its growing influence and potential for continued success in the Missouri Pre-Roll market.
Notable Products
In April 2025, the top-performing product from Cousin Dave was the Chicken & Waffles Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, securing the number one rank with notable sales of 2423 units. Following closely was the Scooby Snax Pre-Roll (1g), ranked second, and the Scooby Snax Pre-Roll 5-Pack (2.5g) in third place. The Chicken & Waffles Pre-Roll (1g) came in fourth, maintaining a strong presence in the market. Super Lemon Haze Pre-Roll 5-Pack (2.5g) rounded out the top five. This ranking marks the first recorded month for these products, indicating a fresh entry into the top ranks for Cousin Dave in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
