Market Insights Snapshot
Starting with Arizona, we can see that Cowlitz Gold has had a somewhat challenging time in the Flower category. It ranked 84th in July 2023 and slid slightly to 86th in August 2023. After this point, the brand does not appear in the top 20, indicating a possible decline in its market position. Sales figures also reflect this trend, with July sales at 2504 units and a significant drop to 984 units in August. This could signal a need for the brand to reassess its strategies in this market.
On a more positive note, Cowlitz Gold has demonstrated consistent performance in the Washington market, particularly in the Concentrates and Flower categories. In the Concentrates category, the brand maintained a position in the top 40 from July to October 2023, showing a slight improvement in October. The Flower category shows a more impressive ranking, consistently placing within the top 20 over the same period. While there were minor fluctuations in sales, the brand demonstrated overall stability in this market. This suggests that Cowlitz Gold has a solid foothold in Washington, particularly within the Flower category.
In the Flower category within the Washington market, Cowlitz Gold has maintained a consistent presence in the top 20 brands over the period from July to October 2023. However, it has seen a slight drop in rank from 15th in August to 18th in October. This is in contrast to Downtown Cannabis Company which has shown a significant improvement, moving from outside the top 20 to 19th place in October. Similarly, Mt Baker Homegrown has also climbed the ranks, from outside the top 20 in July to 20th in October. Rochester Farms and Falcanna have shown more stability, with Rochester Farms improving from 21st to 16th place, and Falcanna maintaining a steady position around the 17th rank. While Cowlitz Gold's position has slightly declined, it remains a strong competitor in the Flower category in Washington.
In October 2023, the top-performing product from Cowlitz Gold was 'Alaskan Thunder Fuck (3.5g)' in the Flower category, maintaining its rank from September and showing a notable sales increase to 1681 units. Following closely, 'Fruit Rollupz Wax (1g)' from the Concentrates category ranked second, bouncing back from its fifth position in August. The 'Pineapple Express Pre-Roll (1g)' held steady at the third rank, similar to the previous months. A newcomer to the top five, 'Granddaddy Purple Pre-Roll (1g)', entered the ranking at the fourth position with sales of 1091 units. Finally, 'White Widow BHO Wax (1g)', another product from the Concentrates category, made its debut in the top five at the fifth rank.