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Sep-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Cubano has shown notable upward movement in the Flower category. From June to September 2025, Cubano's ranking improved significantly from 53rd to 40th place. This positive trend is underscored by a steady increase in sales, jumping from approximately $90,783 in June to $211,389 by September. Such a rise indicates a growing consumer preference and market penetration in the Flower category, suggesting that Cubano is successfully expanding its footprint in Missouri's competitive cannabis market.
Conversely, in the Pre-Roll category within Missouri, Cubano has maintained a relatively stable presence, hovering around the mid-20s in rank. Over the same period, their rank shifted slightly, from 24th in June to 24th again in September, despite a small fluctuation in sales figures. The consistency in ranking, despite the competitive nature of the Pre-Roll market, suggests that Cubano has a solid customer base for this product line. However, the lack of significant upward movement might indicate room for strategic improvements to boost their standing further.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Cubano has shown a promising upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 53 in June 2025, Cubano has climbed to 40 by September 2025, indicating a significant improvement in market position. This positive trend contrasts with brands like Elevate Cannabis Co, which, despite higher sales figures, has seen fluctuating ranks, not breaking into the top 20. Meanwhile, Cookies has consistently ranked lower than Cubano, with a downward trend in both rank and sales, suggesting potential challenges in maintaining market share. Cloud Cover (C3) and The Solid have maintained relatively stable ranks, but Cubano's rapid ascent highlights its growing popularity and effectiveness in capturing consumer interest in Missouri's competitive flower market.
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Notable Products
In September 2025, Hazelnutzz Pre-Roll (0.5g) maintained its position as the top-performing product for Cubano, with a notable sales figure of 1892 units. Following closely, Cigarillo - French Royale Blunt (1g) remained in the second spot, showing consistent performance since August. SmoreZ Pre-Roll (0.5g) made its debut in the rankings at third place, indicating a strong market entry. Snoop Dogg OG Pre-Roll (1g) also entered the rankings at fourth place, while Redneck Wedding Pre-Roll 3-Pack (1.5g) returned to the top five, holding the fifth position as it did in June. Overall, the rankings in September reflect both stability for established products and successful launches for new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
