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Aug-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Cubano's performance in the Flower category has shown some fluctuations over the summer months of 2025. Starting at rank 49 in May, the brand experienced a dip in June and July, where it held the 53rd position, before climbing back to rank 45 in August. This suggests a recovery in sales momentum, with August sales reaching $162,156, indicating a positive direction. However, it is important to note that Cubano did not make it into the top 30 brands in this category during this period, which highlights a competitive challenge they face in the Flower market.
Conversely, in the Pre-Roll category within Missouri, Cubano has demonstrated more consistent performance. The brand maintained a steady presence within the top 30, beginning at rank 25 in May and slightly improving its position to 23 by July, before settling at 24 in August. This stability, coupled with sales figures that hovered around the $200,000 mark, suggests that Cubano has established a strong foothold in the Pre-Roll market. The ability to remain consistently ranked within the top 30 underscores Cubano's competitive edge and appeal in this category. However, there are still opportunities for further growth and improvement in their rankings, which could lead to increased market share in the future.
Competitive Landscape
In the competitive landscape of the Missouri Pre-Roll market, Cubano has shown a steady presence, maintaining a rank within the top 25 from May to August 2025. Despite its consistent ranking, Cubano faces stiff competition from brands like Safe Bet and Bambino / Bambino Blunts. Safe Bet notably surged to a 15th rank in June, driven by a significant sales increase, while Bambino / Bambino Blunts made a remarkable leap from 40th to 20th place by July. Meanwhile, Curio Wellness and TWAX have fluctuated around the 20th rank, indicating a volatile yet competitive environment. For Cubano, maintaining its sales momentum is crucial as it navigates this dynamic market, especially with competitors experiencing both upward and downward trends in sales and rank.
Notable Products
In August 2025, Cubano's top-performing product was Hazelnutzz Pre-Roll (0.5g) in the Pre-Roll category, which achieved the number one rank with sales figures reaching 1513 units. The Cigarillo - French Royale Blunt (1g) followed closely as the second best-seller, maintaining a strong position in the Pre-Roll category. Redneck Wedding Pre-Roll (0.5g) secured the third spot, showing a slight decline from its previous third rank in July 2025 but consistent performance over the months. Cheetoz Pre-Roll (0.5g) entered the rankings in fourth place, indicating an emerging trend in consumer preference. Lastly, Redneck Wedding Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth place, having previously been unranked in July, demonstrating a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
