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Where to Buy
Cubano is stocked at 67 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Cape Girardeau, Des Peres, and Florissant. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Cubano’s category mix in July 2026 tilted heavily to Flower at 80.58% share with 308.32% year-over-year growth and 1.19% month-over-month growth, while Pre-Roll held 18.66% share with a -49.23% year-over-year change and a 3.16% month-over-month lift. Concentrates remained a fractional 0.76% share but posted 1,057.13% year-over-year and 780.15% month-over-month surges from a small base, alongside an overall brand sales year-over-year change of 76.76% and a 0.61% year-over-year increase in average price. With Flower anchoring volume and Pre-Roll contracting on a year-over-year basis despite month-over-month stability, the pattern implies Cubano is consolidating around a single primary growth engine while testing into Concentrates for incremental upside rather than broad-based category expansion.
These shifts position Cubano as a Flower-led brand competing on depth rather than breadth, consistent with a rank of 35 in Flower in Missouri and an 80.58% category share mix that concentrates equity in one shelf. The 3.16% month-over-month uptick in Pre-Roll against a -49.23% year-over-year decline suggests a tactical rebuild rather than a strategic pillar, while the 780.15% month-over-month jump in Concentrates paired with a 0.76% share indicates exploratory skus that can signal-price without diluting the 25.27 average price in Flower; together with a 0.61% brand average price increase year-over-year, the implication is a pricing and assortment stance optimized for Flower velocity with optionality in higher-margin niches rather than a push toward a balanced portfolio.
Competitive Landscape
Cubano sits at rank #35 in July 2026, climbing 21 positions from #56 year over year, and it improved 1 spot from #36 in April 2026 while peaking at #33 in June 2026; this movement contrasts with top-tier stability where Flora Farms held #1 both year over year and in July 2026 despite a -1.25% sales change, and diverges from Sinse Cannabis rising from #4 to #2 alongside an 8.99% sales increase. The upward rank delta of +21 year over year against leaders showing mixed sales momentum, plus Cubano’s 2-rank swing between June 2026 (#33) and July 2026 (#35), implies a brand moving into the competitive middle but still facing pressure to convert mid-year volatility into sustained top-30 presence.
Notable Products
French Royale Pre-Roll (0.5g) posted the standout move in July 2026 with a +367.8% month-over-month surge to $23,514 while jumping to rank 1, as NYCD X End Game Pre-Roll (0.5g) fell 44.5% MoM to rank 7. Cherry Gar-See-Ya Distillate Infused Pre-Ground Shake (3.5g) advanced +162.5% MoM to rank 3, and Purple Pie Pre-Roll (0.5g) rose +56.7% MoM to rank 6. Four of the top ten are Pre-Roll SKUs and four are Flower SKUs, with Pre-Rolls showing wider volatility via +367.8% at rank 1 alongside a -56.4% MoM decline at rank 9. The pattern implies Cubano is tilting toward high-velocity Pre-Roll wins while using infused Flower at ranks 3 and 8–10 to stabilize volume, signaling a two-track assortment strategy.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
