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Jun-2024
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Overview
Market Insights Snapshot
The performance of Cultivar Collection in Maryland has shown some notable shifts across different categories. In the Flower category, the brand experienced a steady decline in rankings, moving from 29th in March 2024 to 34th by June 2024. This downward trend is accompanied by a significant drop in sales, indicating potential challenges in maintaining a competitive edge in the market. Conversely, in the Pre-Roll category, while the brand saw a fluctuation in rankings, it managed to secure a higher position in May 2024 (17th) before dropping again in June 2024 (26th). The sales figures for Pre-Rolls also reflect this volatility, with a peak in May 2024 followed by a sharp decline in June.
These movements suggest that Cultivar Collection may be struggling to maintain consistent performance in Maryland, particularly in the Flower category where they fell out of the top 30 by June 2024. The Pre-Roll category, while showing some promise in May, also indicates instability as the brand fluctuates in and out of the top ranks. The sales data highlights these trends, pointing to potential areas where the brand could focus on strengthening its market position. Understanding these dynamics can be crucial for stakeholders looking to navigate the competitive landscape of the cannabis industry in Maryland.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Cultivar Collection has experienced notable fluctuations in rank and sales over the past few months. Despite a drop in sales from $320,163 in April 2024 to $109,583 in June 2024, Cultivar Collection has managed to maintain a relatively stable position, ranking 29th in March 2024 and 34th in June 2024. This stability is particularly significant given the performance of competitors like Verano, which saw inconsistent rankings, missing from the top 20 in April 2024 but reappearing at 32nd in June 2024. Similarly, Classix dropped out of the top 20 by June 2024, indicating a downward trend. Meanwhile, The Blues Brothers and House of Kush have shown more volatility, with House of Kush climbing to 33rd in June 2024 from 37th in March 2024. These competitive dynamics suggest that while Cultivar Collection's sales have decreased, its ability to maintain a stable rank amidst fluctuating competitors could be a strategic advantage in the Maryland flower market.
Notable Products
In June 2024, the top-performing product from Cultivar Collection was Hippie Crasher Pre-Roll (1g), which achieved the highest sales at $1,725. Super Lemon G Pre-Roll (1g) followed closely in second place, having dropped from its top position in May. Hippie Crasher (3.5g) secured the third spot, marking its first appearance in the rankings. Whoopie Pie Pre-Roll (1g) ranked fourth, showing a slight decline from its previous ranking in March. Finally, Earthquake Pre-Roll (1g) held the fifth position, continuing its downward trend from April and May.
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