Market Insights Snapshot
Starting with the Flower category, the Cultivar Collection has shown a steady performance in the state of Maryland. Although it was not ranked in the top 20 brands for the months of July, August, and September 2023, it managed to maintain its position in the mid-20s. This is a clear indication of the brand's stability and consistent demand in the market. Interestingly, the sales data for October 2023 shows a significant increase, which suggests a potential upward trend for the Cultivar Collection in the Flower category going forward.
Moving on to the Pre-Roll category, the Cultivar Collection managed to secure a place in the top 20 brands in Maryland for the months of July, September, and October 2023. It should be noted that the brand slipped slightly in August 2023, falling out of the top 20. However, it bounced back in the following months. The sales data for this category also shows a steady performance, with a slight increase in October. This indicates that the brand is holding its own in this category as well, despite the highly competitive market.
In the Maryland Flower category, Cultivar Collection has been experiencing a fluctuating performance in terms of rank and sales. In July 2023, it ranked 25th, moved up to 24th in August, dropped to 28th in September, and then climbed back to 24th in October. This indicates a struggle to maintain a consistent position within the top 20 brands. In comparison, Old Pal and 1937 consistently ranked higher, despite some fluctuations. &Shine also showed a more stable performance, maintaining a rank within the top 25 throughout the period. Interestingly, Flower by Edie Parker only appeared in the ranking in September and October, but immediately positioned itself higher than Cultivar Collection. Sales trends for these competitors generally increased or remained stable, while Cultivar Collection's sales showed a modest increase in October after a period of relatively flat performance.
In October 2023, the top-performing product from Cultivar Collection was 'Earthquake (3.5g)', a flower category product, with sales skyrocketing to 2125 units. Following closely, 'Super Lemon G (3.5g)' secured the second position, climbing up from the top spot in the previous month. The third best-selling product was 'Hippie Crasher (3.5g)', another flower category product, improving its rank from the fifth position in August. 'Super Lemon G Pre-Roll (1g)', a pre-roll category product, maintained a steady performance, ranking fourth as it did in August. Finally, 'Fruit Cake Pre-Roll (1g)' made its debut in the top five, securing the fifth position in October.