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Apr-2025
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Overview
Market Insights Snapshot
The performance of (the) Essence across different states and product categories reveals some intriguing trends. In Illinois, the brand has maintained a steady presence in the Vapor Pens category, consistently holding the 5th position from January through April 2025. However, its Flower category ranking has seen a slight decline, dropping from 18th in January to 23rd by April. This downward trend is mirrored in sales figures, with a noticeable decrease from January to April. In contrast, the Pre-Roll category has shown resilience in Illinois, maintaining a strong position within the top 10, despite a gradual decline from 4th to 7th place over the same period.
In Maryland, (the) Essence's performance in the Vapor Pens category is noteworthy, with an improvement from 11th to 8th place in March, before settling back to 10th in April. This indicates a potential for growth in this category. However, the brand's absence from the top 30 in the Pre-Roll category in February suggests a need for strategic adjustments. Meanwhile, in New Jersey, the brand has experienced fluctuations in the Flower category, with rankings varying between 6th and 11th place. The Pre-Roll category, however, remains a stronghold for the brand, consistently ranking in the top 4, with a notable peak in sales in April. The Vapor Pens category in Ohio shows a declining trend, with the brand slipping from 9th place in January to 20th by April, hinting at challenges in maintaining market share in this state.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, (the) Essence has maintained a consistent rank of 5th place from January to April 2025. Despite this stability, the brand faces stiff competition from other notable players. &Shine held the top position for the first three months before dropping to 4th in April, indicating a potential opportunity for (the) Essence to climb the ranks if this trend continues. Meanwhile, Ozone consistently outperformed (the) Essence, holding the 3rd position for three out of the four months. Rove showed some fluctuation, moving from 9th to 6th and then back to 7th, which suggests a volatile market position that (the) Essence could capitalize on. Lastly, Cresco Labs maintained a close competition with (the) Essence, fluctuating between 6th and 7th positions, which highlights the competitive pressure in the mid-tier rankings. Overall, while (the) Essence has held its ground, the dynamic shifts among its competitors present both challenges and opportunities for growth in the Illinois vapor pen market.
Notable Products
In April 2025, the top-performing product for (the) Essence was Yum Yum 3.5g in the Flower category, maintaining its number one rank from previous months with sales of 10,221 units. Granddaddy Purple Distillate Cartridge 1g in Vapor Pens climbed to second place, showing a notable re-entry into the rankings after not being listed in February and March, with sales of 8,388 units. Strawberry Cough Distillate Cartridge 1g, also in Vapor Pens, held steady in third place, demonstrating consistent performance with a slight increase in sales. Sour Diesel Distillate Cartridge 1g improved its rank from fifth to fourth, reflecting a positive trend in sales. Lastly, Pineapple Express Distillate Cartridge 1g entered the top five for the first time, securing the fifth position in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
