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Feb-2026
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Overview
Market Insights Snapshot
The performance of (the) Essence in the Vapor Pens category has seen varied success across different states. In Connecticut, the brand made a notable entry into the top 30 in December 2025, ranking 9th, but experienced a slight decline, moving to 12th by February 2026. This indicates a solid presence, although there is room for improvement in maintaining higher ranks. Meanwhile, in Illinois, (the) Essence maintained a strong position within the top 10, slipping slightly from 8th to 9th place by February 2026, highlighting its steady performance in a competitive market. In New Jersey, however, the brand struggled to maintain a consistent rank, dropping from 23rd in December to 27th in February, underscoring the challenges of sustaining consumer interest in this category.
In the Flower category, (the) Essence has shown resilience and growth in certain markets. In Illinois, the brand made a significant leap from 46th in November 2025 to 36th by February 2026, suggesting an upward trajectory in consumer preference. Conversely, the brand's performance in Maryland showed a dip in rankings, moving from 29th in November to 34th by February, indicating potential competitive pressures or shifting consumer preferences. In Ohio, (the) Essence has maintained a relatively stable mid-tier position, ranking between 18th and 23rd over the months, which reflects a consistent market presence. The Pre-Roll category also saw significant movement, particularly in Ohio, where the brand achieved an impressive 1st rank in January 2026, although it fluctuated to 3rd in other months, demonstrating its competitive edge in this product segment.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Illinois, (the) Essence has demonstrated a relatively stable market position, consistently ranking at 8th place from November 2025 through January 2026, before slipping to 9th in February 2026. This slight decline in rank could be attributed to the performance of competitors like Fernway, which improved its rank from 11th in November to 8th in February, indicating a positive sales trajectory. Meanwhile, Rove maintained a strong position, only dropping from 6th to 7th by February, despite a consistent decrease in sales over the months. Bloom and Daze Off showed fluctuations in their ranks, with Bloom holding steady at 10th place in February, while Daze Off fell to 11th. The competitive dynamics suggest that while (the) Essence has managed to maintain a solid foothold, it faces pressure from both rising and stable competitors, necessitating strategic initiatives to bolster its market position and counteract the upward momentum of brands like Fernway.
Notable Products
In February 2026, the top-performing product for (the) Essence was J's - Cloud 10 Pre-Roll (1g), securing the number one rank with significant sales of 4820 units. Following closely was J's - Cloud 10 Pre-Roll 5-Pack (2.5g) at the second position, and J's - Casey Jones Pre-Roll (1g) ranked third. Notably, Hyphen - Strawberry Cough Distillate Cartridge (1g) dropped to the fourth position from its consistent second rank in the previous months. Modified Grapes (2.83g) maintained a strong presence in the top five by securing the fifth rank. Overall, the Pre-Roll category dominated the top positions in February, reflecting a shift in consumer preference from the Vapor Pens category that had been more prominent in prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
