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Aug-2025
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Overview
Market Insights Snapshot
In examining the performance of (the) Essence across various states, significant movements can be observed in the rankings of their product categories. In Illinois, the brand has maintained a strong presence in the Pre-Roll and Vapor Pens categories, consistently ranking within the top 6 positions. However, their Flower category performance has seen fluctuations, with rankings oscillating between 19th and 25th place. Meanwhile, in New Jersey, (the) Essence experienced a notable drop in the Flower category from 7th to 28th in July, although it rebounded to 18th by August. This volatility highlights the challenges and competitive nature of the market in different states.
In Maryland, (the) Essence has shown a consistent upward trend in the Flower and Vapor Pens categories, climbing to 15th and 8th positions respectively by August. The Pre-Roll category has remained stable, hovering around the mid-teens. However, in Massachusetts, the brand's presence in the Vapor Pens category was absent from the top 30 in May, only making its way into the rankings by June at 26th, and slightly improving to 28th by August. In Ohio, the brand's Flower category has shown gradual improvement, moving from 33rd to 23rd place, indicating a positive trend in this market. These insights into the performance of (the) Essence across different states and categories reveal both opportunities and challenges the brand faces in maintaining and improving its market position.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, (the) Essence has shown resilience and consistency in its market position. Despite facing stiff competition, it maintained a steady rank, moving from 4th in May 2025 to 3rd in July 2025, before settling back to 4th in August 2025. This fluctuation indicates a competitive tussle with brands like Joos, which experienced a notable rank improvement from 3rd in June to 2nd in August, and Select, which consistently held top positions, albeit with a slight dip in August. Meanwhile, Rove maintained a stable 5th position, suggesting a solid customer base but less aggressive growth compared to (the) Essence. The sales trajectory for (the) Essence, however, saw a decline in August, contrasting with the upward sales trend of Cresco Labs, which improved its rank from 8th in May to 6th in August. This competitive dynamic highlights the need for (the) Essence to strategize on capturing market share and boosting sales to climb higher in the rankings.
Notable Products
In August 2025, Bombsicle Distillate Cartridge (1g) emerged as the top-performing product for (the) Essence, ascending from third place in July to first place with sales of 8636. Pineapple Express Distillate Cartridge (1g) maintained a strong presence, ranking second, although it experienced a drop in sales compared to the previous month. Strawberry Cough Distillate Cartridge (1g) took the third spot, slipping from its previous second-place position. Blueberry BDT Distillate Cartridge (1g) made its debut in the rankings at fourth place. Granddaddy Purple Distillate Cartridge (1g) continued its downward trend, moving from fourth in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
