Market Insights Snapshot
In the Illinois market, the performance of Cultivate (Ieso) has been varied across different cannabis categories. In the Flower category, the brand was not able to break into the top 20 in any of the months from August to November 2023, with rankings fluctuating between 42 and 46. On the other hand, in the Pre-Roll category, they maintained a position within the top 30, although there was a slight downward trend from 18th in August to 31st in November. This could imply a need for the brand to revisit its strategies in these categories.
Interestingly, Cultivate (Ieso) showed a stronger performance in the Vapor Pens category. Starting from 23rd place in August, the brand climbed to 18th place by November 2023. This upward trend, coupled with a significant increase in sales in November, suggests that Cultivate (Ieso) is gaining traction in this category. However, it is important to note that the brand is still not among the top 15, indicating room for further growth and improvement.
In the Vapor Pens category in Illinois, Cultivate (Ieso) has shown a promising upward trend in the competitive landscape. Despite starting at a lower rank in August 2023, it has consistently improved its position, overtaking competitors like pts: PURE and Crystal Clear by November 2023. While Select and Aeriz initially held higher ranks, they experienced a decline in their positions over the same period. This indicates a potential shift in consumer preference towards Cultivate (Ieso). In terms of sales, Cultivate (Ieso) has also demonstrated a positive trajectory, suggesting an increase in market share. However, it's important to note that it still lags behind brands like Select and Aeriz, indicating room for growth and the need for strategic initiatives to capture a larger share of the market.
In November 2023, Cultivate (Ieso) saw its highest sales from the product 'CuraVape - Blue Dream Distillate Cartridge (0.5g)', with sales reaching 4597 units. This product climbed from the second position in October to the top spot. The 'CuraVape - Super Lemon Haze Distillate Cartridge (0.5g)' followed closely, moving up one position to the second spot. Despite being the top performer in September and October, the 'Selfies - Jungle Cake Pre-Roll (0.7g)' dropped to the third position. Rounding out the top five were the 'CuraVape - King Louis XIII Distillate Cartridge (0.5g)' and 'CuraVape - Fruit Punch Distillate Cartridge (0.5g)', securing the fourth and fifth positions respectively.