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Jun-2024
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Overview
Market Insights Snapshot
Culture Farms has shown notable fluctuations across various product categories in Oregon. In the Concentrates category, the brand's ranking experienced a significant dip from 35th in March 2024 to 59th in April 2024, before recovering to 38th place in both May and June 2024. This movement indicates a volatile yet resilient performance in a competitive market. On the other hand, the Flower category saw Culture Farms starting strong at 2nd place in March 2024, slipping to 4th and 3rd in the following months, and then plummeting to 24th place by June 2024. This steep decline suggests potential challenges in maintaining market share or possibly a shift in consumer preferences.
In the Vapor Pens category, Culture Farms maintained a relatively stable position, oscillating between the 35th and 41st ranks from March to June 2024. This stability could be a sign of consistent consumer demand or effective product positioning. However, the brand's presence in the Pre-Roll category is less impressive, as it failed to make it into the top 30 brands until June 2024, where it ranked 78th. This absence from the top rankings for several months could indicate either a nascent market presence or a need for strategic adjustments to capture more market share. Overall, while Culture Farms demonstrates strengths in certain categories, there are clear areas for improvement and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Culture Farms has experienced significant fluctuations in rank and sales over recent months. Notably, Culture Farms held a strong position in March 2024, ranking 2nd, but saw a decline to 24th by June 2024. This downward trend in rank is accompanied by a substantial drop in sales, from $882,954 in March to $291,358 in June. In contrast, competitors such as Frontier Farms and Garden First have shown more stable or improving performance. For instance, Frontier Farms improved its rank from 26th in March to 23rd in June, while Garden First climbed from 32nd to 22nd in the same period. These shifts indicate a competitive market where maintaining a top position requires consistent performance and adaptation to market trends. Culture Farms' significant drop in rank and sales suggests potential challenges in market positioning or operational issues that need addressing to regain its competitive edge.
Notable Products
In June 2024, the top-performing product from Culture Farms was Runtz #34 (Bulk) in the Flower category, which saw a significant jump from 4th place in April to 1st place, with notable sales of 2602 units. The Sour Breath Cured Resin Cartridge (1g) in the Vapor Pens category ranked 2nd, showing strong performance. Crispy Creme Pre-Roll (1g) secured the 3rd position, reflecting its popularity among pre-rolls. Runtz #50 (Bulk), another Flower category product, ranked 4th, while the Watermelon Gelato Pre-Roll (1g) took the 5th spot. This month saw a reshuffling in rankings, particularly with Runtz #34 (Bulk) making a remarkable rise to the top.
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