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Sep-2024
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Overview
Market Insights Snapshot
Culture Farms has been showing a varied performance across different product categories in Oregon. In the Concentrates category, the brand has seen a steady improvement, moving from a rank of 42 in June 2024 to nearly breaking into the top 30 by August 2024, though it slightly fell back to 31 in September. This upward movement is indicative of a growing preference for their concentrates, as evidenced by a significant increase in sales over these months. On the other hand, their Flower category presents an interesting trend, with an initial drop in ranking during July, only to bounce back strongly to secure the 10th position by September 2024. This could suggest a successful strategy or product release that resonated well with consumers in the latter months.
In contrast, the Pre-Roll category has been a challenging area for Culture Farms in Oregon. Despite climbing from a rank of 74 in June to 40 by September, the brand has not yet managed to break into the top 30, which might indicate a competitive market space or a need for product differentiation. Meanwhile, the Vapor Pens category has shown promising growth as Culture Farms improved its position from 35 in June to 25 in September, suggesting a positive reception from consumers and potential for further growth. This category's consistent ranking improvement aligns with a notable increase in sales, pointing towards a successful market strategy or product innovation in this segment.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Culture Farms has experienced a notable fluctuation in its rankings over the past few months. Starting at 14th place in June 2024, Culture Farms dropped out of the top 20 in July, only to rebound to 11th in August and improve further to 10th in September. This recovery in rank coincides with a significant increase in sales from July to September, suggesting a positive trend in consumer demand. In contrast, High Tech saw a decline from 3rd to 11th place from August to September, despite maintaining strong sales figures earlier in the period. Meanwhile, Doghouse Farms (OR) consistently outperformed Culture Farms, peaking at 7th place in August, indicating a strong competitive position. Kaprikorn also demonstrated resilience, ranking 8th in September, showing a competitive edge over Culture Farms. These dynamics highlight the competitive pressures Culture Farms faces, yet its recent upward trajectory suggests potential for continued growth in the Oregon flower market.
Notable Products
In September 2024, the top-performing product from Culture Farms was the Sour Diesel Cured Resin Cartridge in the Vapor Pens category, achieving the highest sales with a figure of 6475. The Durban Poison in the Flower category secured the second position, showing a strong performance. The GMO Cured Resin Cartridge, also in the Vapor Pens category, ranked third, dropping from its top position in August. The Maui Wowie Cured Resin Cartridge followed closely in fourth place, while the Red Velvet Pre-Roll maintained its fifth position from the previous month. Notably, the rankings for these products indicate a shift in consumer preference towards vapor pen products over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
