Market Insights Snapshot
In Oregon, Culture Farms has shown a mixed performance across various categories. In the 'Flower' category, the brand held a strong position in the top two ranks for three consecutive months before experiencing a significant drop to the 8th rank in November 2023. This could be indicative of increased competition or a shift in consumer preference. The 'Concentrates' category, however, tells a different story. Despite starting from a lower rank, Culture Farms has shown consistent improvement over the months, moving from the 36th position in August to the 23rd in November. This upward trend suggests a growing consumer interest in the brand's concentrates.
On the other hand, the 'Pre-Roll' and 'Vapor Pens' categories paint a less favorable picture for Culture Farms. The brand's ranking in the 'Pre-Roll' category has been outside the top 20 for the entire period, indicating that it has yet to gain significant traction in this segment. The 'Vapor Pens' category shows a downward trend, with the brand's ranking slipping from 59th in August to 77th in November. This could be a sign of challenges that Culture Farms needs to address to improve its performance in these categories. However, it's worth noting that despite these challenges, the brand has managed to stay within the top 100 across all categories, which is no small feat in a competitive market like Oregon.
In the Oregon flower category, Culture Farms has experienced some fluctuation in rank over the months of August to November 2023. After holding the top spot in August and September, the brand slipped to second place in October and further down to eighth in November. This suggests a decrease in sales, especially when compared to competitors like Oregon Roots and Grown Rogue, who have seen their ranks improve over the same period. Meanwhile, PRUF Cultivar / PRŪF Cultivar and Focus North have maintained relatively stable ranks, suggesting steady sales. These trends indicate a highly competitive market, with Culture Farms needing to strategize effectively to regain its leading position.
In November 2023, Culture Farms' top-performing product was 'Mount Gelato (Bulk)' from the Flower category, with a notable sales figure of 2751 units. Following closely behind in second place was 'Blue Rose (Bulk)', another Flower category product, demonstrating a strong preference for bulk flower products among customers. The third highest-selling product was 'Lemon Sprinkles Sugar Wax (1g)' from the Concentrates category. Interestingly, 'White Rose Wax (1g)', which maintained a strong presence in the top three from August to October, dropped to the fourth position in November. Lastly, 'Chem Daze Sugar Wax (1g)' made its entry into the top five, securing the fifth position.