Market Insights Snapshot
DeSaus, a prominent cannabis brand, has shown an interesting performance in the Washington market. In the Concentrates category, the brand has been consistently making its mark in the top 20 brands, showing a slight improvement from July to August 2023. Although there was a slight dip in sales from July to August, the overall trend indicates a steady performance, which is a positive sign. However, it's important to note that the brand was not in the top 20 in May and June, indicating a need for improvement in those months.
In the Vapor Pens category, DeSaus has not managed to break into the top 20 in the Washington market. The brand's ranking improved significantly from 67th place in July to 53rd in August 2023, which indicates a positive upward trend. Despite not being in the top 20, the brand's sales increased significantly from July to August. This suggests that while the brand may not be leading in this category, it's certainly on an upward trajectory and is one to watch in the future.
In the Concentrates category in Washington state, DeSaus has been experiencing a fluctuating trend in terms of rank and sales. In comparison to its competitors, DeSaus has been maintaining a relatively stable position, ranking 20th in August 2023, a slight drop from its 21st position in July 2023. This indicates that DeSaus is consistently in the top 25 brands, but not in the top 20. In comparison, Lifted Cannabis Co and Hitz Cannabis have been consistently ranked higher than DeSaus, while From the Soil has been trailing behind. Notably, Fugu Farms has shown a significant drop in rank from 11th to 18th between May and August 2023, despite having higher sales than DeSaus. This competitive landscape suggests that while DeSaus has room for growth, it has been able to maintain a steady presence in the market.
In August 2023, the top-performing product from DeSaus was the Blinker Bar- Blueberry Banana Pancake Distillate Disposable (1g) from the Vapor Pens category, with a record 837 units sold. Following closely behind in second place was the Pop Tart Live Resin (1g) from the Concentrates category, which had been the top seller for the previous three months. The third place was taken by Reserve - Black Widow Live Resin (1g), also from the Concentrates category, showing a rise in rank from the fifth position in July. The fourth and fifth positions were occupied by Reserve - Pink Lemonade Live Resin (1g) and Watermelon Distillate Cartridge (1g), respectively. This ranking indicates a notable shift in consumer preferences from Concentrates to Vapor Pens within DeSaus's product range.