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Nov-2023
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Overview
Market Insights Snapshot
Desert Drip, a cannabis brand operating in Nevada, has shown significant growth in the Vapor Pens category. In August 2023, the brand did not rank among the top 20, however, by September, it had climbed to 36th place. This upward trajectory continued into October with the brand moving up to the 18th spot, and maintaining a similar position in November at 19th. This consistent rise in rankings over the months is indicative of the brand's growing popularity and acceptance among consumers in the Vapor Pens category.
When we delve into the sales figures, there is a marked increase observed from August to September 2023, aligning with their entrance into the top rankings. Although there is a slight dip in sales from October to November, the brand has managed to maintain its ranking, implying a steady demand for their products in the market. While we won't delve into the specific numbers, this trend suggests a positive outlook for Desert Drip's performance in the Vapor Pens category within Nevada.
Competitive Landscape
In the Vapor Pens category within Nevada, Desert Drip has shown a significant upward trajectory in terms of rank, despite not being in the top 20 brands in August 2023. The brand managed to leap from being unranked to the 36th position in September, and further improved to 18th in October, only to slightly drop to the 19th position in November. In comparison, Verano and BOUNTI have maintained a relatively stable rank within the top 20, while Panna Extracts and LP Exotics have consistently ranked outside the top 20. In terms of sales, Desert Drip has shown a remarkable increase from September to October, although it experienced a slight decrease in November. This trend is in contrast to its competitors, who have shown more stable sales figures over the same period.
Notable Products
In November 2023, the top-performing product from Desert Drip was the 'Nimbus Snacks Live Resin Cartridge (1g)' with a total of 1742 units sold. Coming in second was the 'French Cookies Live Resin Cartridge (1g)', which climbed up from its 4th place ranking in October. The 'Ice Cream Cake Live Resin Cartridge (1g)' dropped to the 3rd spot from its 2nd place position in October. The 'Cherry Death Star Live Resin Cartridge (1g)' and 'Lemon Cake Live Resin Cartridge (1g)' made their debut in the top 5, ranking 4th and 5th respectively. The rankings for November show a significant shift in consumer preference from the previous months.
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