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Dec-2025
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Overview
Market Insights Snapshot
Direct (CA) has experienced notable fluctuations in its performance across various categories and states. In the Pre-Roll category within California, the brand was not ranked in the top 30 from September through December 2025. This absence from the top rankings suggests a significant challenge in maintaining a competitive edge in a crowded market. Despite this, the brand's sales in California reached $87,877 in December 2025, indicating some level of consumer interest, albeit not enough to break into the top tier of brands.
The lack of presence in the top 30 rankings across these months highlights potential areas for improvement or strategic shifts for Direct (CA). The brand's performance in California's Pre-Roll category suggests that while there is a baseline of sales activity, there is considerable room for growth. Understanding consumer preferences and market dynamics could be critical for Direct (CA) to enhance its position and potentially capture a larger share of the market in the future.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Direct (CA) has shown a notable entry into the top 100 brands by December 2025, ranking at 95th place. This marks a significant achievement, especially considering that competitors like Greenline and Boutiq only entered the rankings at 99th and 100th place, respectively, in the same month. Meanwhile, Punch Extracts / Punch Edibles and Smoken Promises have experienced fluctuations, with Smoken Promises dropping from 72nd in September to 89th in December, indicating potential volatility in their sales performance. Direct (CA)'s emergence in the rankings suggests a positive trend and growing market presence, positioning it favorably against these competitors as it continues to capture market share in California's Pre-Roll sector.
Notable Products
In December 2025, the top-performing product for Direct (CA) was Skywalker OG Pre-Roll (1g) in the Pre-Roll category, regaining its first-place rank with notable sales of 4901 units. Jack Herer Pre-Roll (1g) dropped to second place after leading in November, showing consistent sales strength with 3459 units sold. Lemon Haze Pre-Roll (1g) maintained its third-place position, indicating stable demand. Gelato 33 Pre-Roll (1g) climbed to fourth place, showing improved performance since its debut in November. Guava Pre-Roll (1g) re-entered the rankings at fifth place, demonstrating a resurgence in popularity after being unranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
