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Jul-2025
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Overview
Market Insights Snapshot
In the state of Washington, Dose has shown varied performance across different cannabis categories. In the Concentrates category, the brand has not been able to break into the top 30 rankings from April to July 2025, with its position slipping from 65th to 75th. This downward trend in rankings is accompanied by a decrease in sales, indicating potential challenges in this segment. On the other hand, the Pre-Roll category presents a more stable picture, with Dose maintaining a position within the top 30, albeit at the lower end. The brand's ranking moved from 27th in April to 30th in July, showing a slight decline, but it's important to note that sales in this category experienced an uptick in July, suggesting a possible resurgence or strategic adjustment that could be worth monitoring.
While Dose's performance in Washington highlights some areas of concern, particularly in Concentrates, the Pre-Roll category offers a glimmer of hope with its stable, albeit marginal, presence in the top 30. The increase in Pre-Roll sales in July could be indicative of a successful marketing push or consumer preference shift that might benefit the brand if sustained. However, the absence of Dose from the top 30 in Concentrates suggests a need for strategic reevaluation in that category. Observing how Dose addresses these challenges and opportunities in the coming months will be crucial for understanding its long-term positioning in the Washington market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Dose has shown a relatively stable performance, maintaining a rank around the 29th to 30th position from April to July 2025. Notably, Dose's sales figures have been consistent, with a slight increase in July, suggesting resilience in a competitive market. In contrast, Redbird (formerly The Virginia Company) experienced a significant decline in rank, dropping from 13th in April to 32nd in July, alongside a decrease in sales, which could indicate shifting consumer preferences or competitive pressures. Meanwhile, Bondi Farms and Fetti have shown upward trends in sales, with Fetti improving its rank from 29th in April to 28th in July, potentially posing a challenge to Dose's market position. Additionally, Mfused re-entered the top 20 in July, ranking 31st, which indicates a re-emergence that Dose should monitor closely. These dynamics suggest that while Dose is holding its ground, the competitive environment is fluid, and strategic adjustments may be necessary to maintain or improve its market position.
Notable Products
In July 2025, Zen Citrus Infused Pre-Roll (1g) emerged as the top-performing product for Dose, leading the sales with a notable figure of 924 units sold. Following closely was Grape Gas Gelatti Infused Pre-Roll (1g) in second place, and Huckleberry Delight Infused Pre-Roll (1g) in third. Jack Herer Infused Pre-Roll (1g) maintained a consistent presence, holding the fourth position as it did in April 2025, while Skywalker OG Infused Pre-Roll (1g) fell to fifth place from its previous second position in April. The rankings highlight a dynamic shift in consumer preferences, with new entries taking the lead and previously top-ranked products like Skywalker OG experiencing a decline. Overall, the pre-roll category continues to dominate the sales landscape for Dose.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
