Dec-2025
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Overview
Market Insights Snapshot
In the state of Washington, Dose has shown a consistent presence in the Pre-Roll category, maintaining a spot within the top 30 brands over the last few months. Their ranking improved from 32nd in September 2025 to 28th in October, then slightly dipped back to 32nd in November, before climbing again to 27th in December. This fluctuation suggests a competitive market where Dose has managed to maintain and even improve its position at times. In contrast, the Concentrates category has not seen Dose breaking into the top 30, indicating a potential area for growth or an indication of stronger competition in that segment.
Despite not appearing in the top 30 for Concentrates, Dose's sales figures in this category have shown a slight upward trend from September to October 2025, which might suggest a growing interest or a strategic focus that could eventually improve their ranking. Meanwhile, in the Pre-Roll category, sales figures have demonstrated a healthy increase, with December 2025 showing a significant jump compared to September. This upward trajectory in Pre-Roll sales, coupled with their improving rank, highlights Dose's strong foothold and potential for continued success in this particular category within Washington.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Dose experienced fluctuations in its ranking from September to December 2025, reflecting a dynamic market environment. Starting at 32nd place in September, Dose improved to 28th in October, but saw a slight dip back to 32nd in November before climbing to 27th in December. This upward trend towards the end of the year suggests a positive reception to its offerings or strategic adjustments. In comparison, Sky High Gardens showed a steady improvement, moving from 35th to 26th, indicating a stronger competitive push. Meanwhile, Mt Baker Homegrown maintained a relatively stable position, peaking at 25th in October but ending at 28th in December. Bacon Buds and Legit also demonstrated varying degrees of volatility, with Bacon Buds ending the year on a higher note at 25th. These shifts highlight the competitive pressures Dose faces, emphasizing the importance of strategic marketing and product differentiation to maintain and improve its market position.

Notable Products
In December 2025, the top-performing product for Dose was the Grape Soda Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales of 1322 units. Following closely was the Headband Infused Pre-Roll (1g) at the second position. The Birthday Cake Infused Pre-Roll (1g) ranked third, while the Strawberry Cough Infused Pre-Roll (1g) and GrandDaddy Purple Infused Pre-Roll (1g) held the fourth and fifth positions, respectively. Compared to previous months, these products have consistently maintained their top rankings, showing stable consumer preference. This consistent performance suggests a strong brand loyalty and demand for these specific pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






