Market Insights Snapshot
In the Washington market, the cannabis brand Dose has shown a mixed performance across categories. In the Concentrates category, Dose has shown a consistent improvement in its ranking, moving up from being the 83rd brand in July 2023 to the 71st in October 2023. This upward trend suggests a growing consumer preference for Dose's concentrates. However, it's important to note that the brand's sales in this category have declined over this period. In the Pre-Roll category, Dose has maintained a strong position within the top 20 brands, even improving its ranking from 20th in August to 15th in September and October. This suggests a stable demand for Dose's pre-rolled products.
On the other hand, Dose's performance in the Vapor Pens category in Washington has been less favorable. The brand's ranking in this category has gradually slipped from 65th in July to 80th in October. This downward trend, coupled with a decrease in sales over this period, could indicate a decline in consumer interest for Dose's vapor pens. It's worth noting that while Dose is not among the top 20 brands in the Concentrates and Vapor Pens categories, its consistent presence within these rankings highlights its competitive stance in the diverse cannabis market of Washington.
In the Pre-Roll category within Washington state, Dose has shown a steady performance, maintaining its position within the top 20 brands over the four-month period from July to October 2023. While it started at a lower rank of 19 in July, it moved up to 15 by September, showing a positive trend. In comparison, Seattle Bubble Works and Captain Yeti have seen a slight drop in their rankings, whereas Stingers experienced a significant fall from rank 3 to 16. Interestingly, 1988 has been consistently ranked below Dose, although it managed to climb up to the 17th spot by October. In terms of sales, Dose has shown an upward trend from July to September, indicating a growing consumer preference for the brand. However, it's worth noting that all the mentioned competitors have higher sales than Dose, suggesting a more established market presence.
In October 2023, Dose's top-selling product was the King Louis XIII Infused Pre-Roll (1g), which had not held a ranking in the previous months, but made a significant leap to first place with 1491 units sold. The Blueberry Donut Infused Pre-Roll (1g), which had consistently held the top rank in prior months, dropped to the second position. The Headband Infused Pre-Roll (1g) maintained a steady performance, ranking third after being unranked in August and September. The Skywalker OG Infused Blunt (1g) emerged in the rankings for the first time in October, securing the fourth position. Lastly, the Sunset Sherbert Infused Pre-Roll (1g) dropped from second place in September to fifth place in October.