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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Four20 is stocked at 57 licensed dispensaries across Massachusetts, with the deepest coverage in Pittsfield, Chicopee, Framingham, Hudson, and Amherst. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Four20’s mix pivoted toward Vapor Pens at 40.98% share with year-over-year sales up 29.49% and month-over-month up 7.21%, while Flower slid to 34.32% share with a 41.77% year-over-year decline and a 9.75% month-over-month drop. Pre-Roll held 24.05% share with an 8.34% year-over-year gain but a 0.86% month-over-month dip, and Concentrates remained a niche at 0.65% share despite a 458.62% month-over-month rebound against a 64.25% year-over-year fall. The combination of Vapor Pens growth and Flower contraction implies Four20 is reallocating demand toward inhalable convenience formats, using price (average brand price down 35.35% year over year to $13.66) to offset category headwinds and stabilize mix.
These shifts indicate positioning that leans into Vapor Pens as the lead category while cushioning risk with Pre-Roll, evidenced by Vapor Pens’ 40.98% share and rank 45 in Massachusetts alongside Pre-Roll’s 24.05% share and 8.34% year-over-year growth. The steep 41.77% year-over-year decline in Flower and the 9.75% month-over-month pullback suggest deliberate deprioritization, while the 458.62% month-over-month spike in Concentrates at 0.65% share reads as tactical testing rather than scale. Net of these moves, Four20’s July 2026 stance is a price-led, pen-centric portfolio that trades depth in Flower for incremental velocity in Vapor Pens and selective Pre-Roll support.
Competitive Landscape
Four20 ranks #45 in MA Vapor Pens in July 2026, improving 5 positions year over year from #50 while sliding 5 positions quarter to date from #40, with its peak at #40 in April 2026; by contrast, Fernway held steady at #1 year over year while Dime Industries climbed from #6 to #4, indicating competitors are consolidating upper-tier positions as Four20 oscillates around the mid-40s. The mix of a +5 YoY rank gain against a -5 three-month change implies Four20’s trajectory is stabilization rather than breakout, requiring a shift toward consistency to avoid drifting further from the top 40.
Notable Products
Black Maple Pre-Roll (1g) marked the sharpest movement in July 2026 with a -39.5% month-over-month slide while holding rank 6, as Lime Diesel Distillate Cartridge (1g) fell -20.9% at rank 7 and Dutch Hawaiian Distillate Cartridge (1g) slipped -10.9% at rank 9. Dulce De Papaya Pre-Roll (1g) rose 15.2% to defend rank 1 as Bahama Mama Distillate Cartridge (1g) declined -26.4% at rank 10, and six of the top ten are Pre-Roll SKUs, concentrating momentum in that format over Vapor Pens. The pattern implies Four20’s mix is tilting toward a few resilient Pre-Roll leaders while underperforming Vapor Pens drag aggregate velocity, pushing assortment decisions toward depth in top Pre-Rolls and pruning weaker cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
