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Oct-2025
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Overview
Market Insights Snapshot
In Massachusetts, Four20 has experienced notable fluctuations across various cannabis product categories. In the Concentrates category, the brand has made a significant leap into the top 30, achieving a rank of 29 in October 2025, up from being outside the top 30 in previous months. This upward movement suggests a growing presence in this category. Meanwhile, in the Flower category, Four20's performance has been relatively stable, hovering around the 60th position, with a slight dip in August 2025. This consistency indicates a steady demand for their flower products, although they are still working to break into the top tier of this competitive category.
For Pre-Rolls, Four20 has shown a positive trend, moving from the 97th position in August to 76th by October 2025, indicating an increasing consumer interest in their offerings. This improvement can be seen as a positive signal for the brand's market strategy in this category. The Vapor Pens category also presents a promising picture, with Four20 climbing from the 54th rank in July to 44th by October. This steady improvement, coupled with a notable increase in sales to $131,870 in October, underscores a strengthening foothold in the vapor pen market. However, it's worth noting that while there are positive movements, there remains significant room for growth to compete with leading brands in Massachusetts.
Competitive Landscape
In the Massachusetts flower category, Four20 has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 61 in July 2025, Four20 saw a dip to 79 in August, before rebounding to 54 in September, and slightly declining again to 60 in October. This pattern indicates a volatile market presence, with sales reflecting a similar trend, peaking in September. Compared to competitors like Khalifa Kush and Berkshire Roots, which have consistently ranked higher, Four20's fluctuating rank suggests potential challenges in maintaining market stability. Meanwhile, The Heirloom Collective has shown a significant upward trend, improving from being outside the top 20 to reaching rank 65 in October, indicating a rising competitive threat. This competitive landscape highlights the need for Four20 to strategize effectively to stabilize its rank and capitalize on market opportunities.
Notable Products
In October 2025, the top-performing product for Four20 was the Orange Tart Pre-Roll (1g) in the Pre-Roll category, which secured the number one rank with notable sales of 2161 units. Following closely was the Tangie Banana Infused Pre-Roll (1g), climbing from fourth place in September to second, with a significant increase in sales to 1583 units. The Dutch Hawaiian Distillate Cartridge (1g) in the Vapor Pens category rose to third place, showing a substantial improvement from its fifth-place ranking in August. Meanwhile, the Blueberry Yum Yum Infused Pre-Roll (1g) experienced a decline, dropping from first in September to fourth in October. The Apple Season Infused Pre-Roll (1g) entered the top five for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
