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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Four20 is stocked at 42 licensed dispensaries across Massachusetts, with the deepest coverage in Framingham, Haverhill, Hudson, Middleborough, and Pittsfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Four20 concentrated 47.47% of sales in Vapor Pens, where category sales rose 14.79% year over year and 11.82% month over month, while Flower held 35.74% share with sales down 21.55% YoY and down 7.28% MoM. Pre-Roll accounted for 15.88% with a 27.44% YoY decline and a 33.24% MoM drop, and Concentrates remained 0.91% of mix with sales down 75.07% YoY but up 48.36% MoM. With Vapor Pens ranked 45th in Massachusetts and Four20’s average price down 11.77% YoY alongside a brand-level sales decline of 11.07% YoY, the pattern implies the brand is leaning into a growing Vapor Pens anchor while retreat in Flower and Pre-Roll weighs on total performance.
The shift toward Vapor Pens (+14.79% YoY, +11.82% MoM) and away from Flower (−21.55% YoY, −7.28% MoM) and Pre-Roll (−27.44% YoY, −33.24% MoM) suggests Four20 is trading mix into a category where pricing and velocity can offset broader declines, but a 45th-place rank in Massachusetts caps upside without further differentiation. Given the 0.91% Concentrates slice with a 48.36% MoM rebound amid a 75.07% YoY drop, and an 11.77% YoY decrease in average price against a 12.41% two-year sales contraction, the thesis is that Four20’s positioning depends on deepening Vapor Pens penetration while stabilizing Flower and Pre-Roll to prevent mix-driven volatility.
Competitive Landscape
Four20 sits at rank #45 in MA Vapor Pens in August 2026, improving 5 positions from #50 year over year and holding flat versus May 2026 at #45, while its best placement was rank #40 in April 2026. In contrast, Fernway holds #1 both now and a year ago with sales up 44.0%, and Dime Industries moved up from #6 to #4 with sales up 54.2%, indicating competitors are widening the performance gap as Four20’s rank recovery stalls. The combination of a modest YoY climb of 5 ranks and no improvement over the last three months implies Four20 is stabilizing mid-pack rather than advancing toward its April 2026 peak.
Notable Products
Lime Diesel Distillate Cartridge (1g) posted the steepest decline in August 2026 at -9.1% MoM while holding rank 4, whereas Bahama Mama Distillate Cartridge (1g) surged +43.9% MoM to rank 3; this split suggests volatility within Vapor Pens is redistributing share toward flavor-led SKUs. Blueberry Yum Yum Distillate Cartridge (1g) increased +11.2% MoM and remained rank 1, and together Vapor Pens occupied 7 of the top 10 ranks, implying Four20’s demand is consolidating in cartridges even as select Pre-Rolls at ranks 5–8 stabilize mix. With three Vapor Pens in the top four positions and only one item declining more than -9%, the product set points to a portfolio tilt toward higher-velocity cartridge formats and away from slower-moving variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
