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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, DTF Hash Co.’s category mix was fully concentrated in Concentrates at 100.0% share, alongside a month-over-month sales change of -29.99% and a category rank position of 40 in New York; the average price sat at $57.58 while the lack of year-over-year change data suggests a pivot or consolidation rather than incremental expansion. With no ancillary categories contributing any percentage of sales and a single-category exposure coinciding with a sub-top-30 ranking, the pattern implies concentration risk: the brand is leaning into Concentrates while ceding diversification that could buffer a nearly 30% monthly downswing.
The reduction in Concentrates momentum at -29.99% MoM paired with a 100.0% category dependence indicates that DTF Hash Co. is positioned as a niche player rather than a portfolio balancer, and a rank of 40 in New York places the brand below the core consideration set where rank movements typically translate into share gains or losses. The $57.58 average price, without corroborating year-over-year growth percentages, points to a price-led positioning that may not be offsetting volume volatility; combined with single-category exposure, the implication is that the brand’s competitive footing hinges on improving rank within Concentrates rather than diversifying revenue streams.
Competitive Landscape
DTF Hash Co. sits at rank #40 in NY Concentrates in September 2026, down 9 positions from #31 in June 2026 and 21 positions below its peak of #19 in February 2026; without a year-over-year rank reference, the quarter-over-quarter drop of 29% in rank position versus a prior peak-to-current slide of 105% in rank position points to erosion in placement depth more than seasonal noise. In contrast, Mfny (Marijuana Farms New York) held #1 with a year-over-year hold at #1 and 43.7% sales growth, while RYTHM rose from #4 to #2 with 43.7% sales growth; meanwhile, Jetpacks slid from #2 to #3 despite a -8.0% sales change, and UMAMII surged from #21 to #4 on 680.1% sales growth, indicating that share is consolidating among climbers while mid-pack volatility intensifies. The pattern implies DTF Hash Co.’s rank trajectory is drifting from mid-tier contention toward the lower tier, and absent a reversal, the gap to the top five—where two competitors posted 43.7% growth and one vaulted 17 ranks—will widen as retailer shelf dynamics reallocate space toward faster risers.
Notable Products
Super Boof Live Rosin (1g) posted the steepest decline at -59.3% month over month while sliding to rank 2, as Cookie Breath Live Rosin (1g) rose 27.5% to hold rank 1. GMO Pie Live Rosin (1g) advanced 33.0% at rank 7, and Sugar Cane Live Rosin (1g) fell -52.4% at rank 8. With all top-10 SKUs in Concentrates and two of the top three moving in opposite directions, the pattern points to a portfolio leaning into a single category where volatility concentrates risk but also enables rapid reallocation toward winning strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
