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Oct-2025
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Overview
Market Insights Snapshot
Earthgrow has shown varied performance across different categories and states in recent months. In the Arizona market, Earthgrow's Flower category has experienced a gradual decline in rank, moving from 13th place in July 2025 to 18th place by October 2025. This downward trend is mirrored by a decrease in sales figures, which fell from $525,088 in July to $413,372 in October. Such a decline may indicate increasing competition or shifting consumer preferences within the state. Conversely, Earthgrow's presence in the Pre-Roll category in Arizona has been less stable, as it dropped out of the top 30 rankings by October 2025, indicating a significant challenge in maintaining its market position in this segment.
While Earthgrow's performance in Arizona presents some challenges, understanding the competitive dynamics and consumer trends in this state could provide insights into strategic adjustments that Earthgrow might consider. The overall decline in the Flower category ranking suggests that although Earthgrow remains a notable player, it faces pressure from other brands. The situation in the Pre-Roll category is even more concerning, as dropping out of the top 30 indicates that Earthgrow might need to reevaluate its product offerings or marketing strategies to regain traction. These movements highlight the importance of adapting to market demands and the competitive landscape in order to sustain growth and brand presence.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Earthgrow has experienced a slight decline in its ranking from 13th in July 2025 to 18th by October 2025. This downward trend in rank is notable when compared to competitors such as Aeriz, which also saw a decline but maintained a higher rank than Earthgrow, ending at 20th in October 2025. Meanwhile, 22Red made a significant leap from being outside the top 20 in previous months to securing the 17th position in October 2025, surpassing Earthgrow. Despite these shifts, Earthgrow's sales figures have shown resilience, with a slight increase from September to October 2025, indicating potential for recovery. However, the brand faces stiff competition from Fenix, which, despite a drop in rank, maintained robust sales figures that were significantly higher than those of Earthgrow. These dynamics suggest that while Earthgrow is holding its ground in terms of sales, strategic adjustments may be necessary to improve its ranking amidst aggressive competition.
Notable Products
In October 2025, Violet Fog (14g) from Earthgrow maintained its position as the top-performing product, ranking first with sales of 2667 units. The smaller package, Violet Fog (3.5g), debuted strongly in second place, indicating growing consumer interest in this variant. Black Maple (Bulk) secured the third spot, showing a notable entry into the top ranks for the first time. Dulce De Uva (Bulk) climbed one position to rank fourth, with sales improving from the previous month. Cap Junky (Bulk), which held the top rank in August, dropped to fifth place, suggesting a shift in consumer preference or seasonal demand changes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
