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Nov-2025
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Overview
Market Insights Snapshot
Earthgrow's performance in the Arizona market has shown varied results across different categories over the past few months. In the Flower category, Earthgrow's ranking has seen a downward trend, moving from 16th place in August 2025 to 25th place by November 2025. This drop in ranking is accompanied by a decline in sales, which fell from $462,757 in August to $290,811 in November. Such a trajectory suggests that Earthgrow is facing increasing competition or possibly encountering challenges in maintaining its market share in the Flower category in Arizona. On the other hand, the Pre-Roll category tells a slightly different story, where Earthgrow was not in the top 30 in October but managed to climb back to 38th place by November. Although their sales figures in Pre-Rolls are considerably lower than in Flower, the ability to re-enter the rankings indicates potential for growth or recovery in this segment.
While Earthgrow's overall presence in Arizona seems to be under pressure, particularly in the Flower category, the brand's resilience in the Pre-Roll segment could be a point of focus moving forward. The fact that Earthgrow was absent from the top 30 in October for Pre-Rolls but managed to reappear in November suggests that there might be strategic adjustments or market conditions that favored their return. However, the decline in rankings and sales for the Flower category may require a closer examination of market dynamics or internal strategies to reverse this trend. Understanding the factors behind these movements could be key for Earthgrow to optimize its position in the Arizona market, especially as the competitive landscape continues to evolve.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Earthgrow has experienced notable fluctuations in its market rank over recent months. Starting from a rank of 16th in August 2025, Earthgrow saw a decline to 25th by November 2025. This downward trend in rank is mirrored by a decrease in sales, with November's figures significantly lower than those in August. In contrast, brands like TRIP have shown a steady improvement, climbing from 30th to 27th, and Cheech & Chong's managed to recover slightly from a dip to 25th in October to 24th in November. Meanwhile, Aeriz and GRAS Cannabis have also experienced rank declines, suggesting a competitive and volatile market environment. These dynamics indicate that while Earthgrow faces challenges in maintaining its market position, the overall competitive landscape remains fluid, offering potential opportunities for strategic adjustments.
Notable Products
In November 2025, Earthgrow's top-performing product was Cap Junky (Bulk) from the Flower category, reclaiming its top position after a dip to fifth in October, with notable sales of 2,854 units. Dulce De Uva (Bulk) surged to second place, showing a consistent upward trend from fifth in September and fourth in October. Gas Face (Bulk) made its debut in the rankings at third place, marking a strong entry into the top performers. Violet Fog (14g), which held the top spot in October, dropped to fourth, reflecting a significant decline in sales momentum. Rainbow Guava (Bulk) entered the rankings at fifth, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
