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Dec-2025
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Overview
Market Insights Snapshot
Earthgrow has shown varied performance across different product categories and states over the past few months. In the Flower category within Arizona, Earthgrow has experienced a slight decline in rankings, moving from 19th position in September 2025 to 21st by December 2025. This indicates a need for strategic adjustments as they attempt to maintain competitiveness in a crowded market. Despite this, their sales in this category have shown resilience with a notable rebound in December, suggesting potential seasonal factors or effective promotional strategies at play. Conversely, in the Pre-Roll category within the same state, Earthgrow's rankings fell out of the top 30 in October, only to climb back to 37th by December. This recovery points to a possible improvement in product offerings or consumer outreach, which merits further investigation.
While Earthgrow has managed to maintain a presence in Arizona's Flower category, the brand's struggle to remain in the top 30 for Pre-Rolls highlights challenges in this segment. The sales figures for Pre-Rolls reflect this struggle, as they experienced a dip in October before recovering slightly by December. This fluctuation could be indicative of a broader trend within the Pre-Roll market or specific challenges faced by Earthgrow in terms of product differentiation or market saturation. As Earthgrow navigates these dynamics, their ability to adapt and innovate will be crucial in regaining and sustaining a higher market position across categories and regions.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Earthgrow has experienced fluctuations in its ranking and sales over the last few months of 2025. Despite a slight dip in October, Earthgrow's rank improved from 22nd in November to 21st in December, indicating a positive trend towards regaining its position in the market. However, it remains outside the top 20, which highlights the competitive pressure from brands like Riggs Family Farms and FENO, both of which have shown resilience with Riggs Family Farms maintaining a top 20 presence and FENO climbing to 20th in December. Meanwhile, GRAS Cannabis and MADE have also shown varied performances, with GRAS Cannabis improving its rank to 22nd in December. Earthgrow's sales saw a decline in October and November but rebounded in December, suggesting potential for recovery if strategic adjustments are made to address competitive pressures and market demands.
Notable Products
In December 2025, Earthgrow's top-performing product was Rainbow Guava (Bulk) in the Flower category, climbing to the number one spot from fifth place in November, with sales reaching 2202 units. Swampwater Fumez (Bulk) made a notable entry into the rankings, securing the second position with impressive sales figures. Cap Junky (Bulk), previously the top product in November, slipped to third place, while High Society (Bulk) maintained a steady presence, ranking fourth. Black Maple (Bulk) re-entered the rankings in fifth place after being absent in November. These shifts indicate a dynamic market where consumer preferences are rapidly changing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
