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Nov-2025
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Overview
Market Insights Snapshot
Mini Mart has demonstrated a notable upward trajectory in the Flower category within New York. After not being ranked in the top 30 for the months of August and September 2025, Mini Mart made a significant leap to 17th place by November. This improvement marks a substantial increase in their market presence and suggests a strategic shift that has resonated well with consumers. The brand's sales figures in November further underline this growth, indicating a successful penetration into the competitive Flower market in New York.
While Mini Mart's performance in New York's Flower category is commendable, it is important to note that they were not ranked in the top 30 in any other state or province during the same period. This absence from other markets could be seen as a potential area for growth or a limitation in their current market strategy. The focus on New York may suggest a targeted approach, but it also highlights the brand's current geographical limitations. Observing how Mini Mart expands its reach or enhances its performance in other states and categories will be crucial for understanding its overall market strategy and potential future success.
Competitive Landscape
In the competitive landscape of the New York flower category, Mini Mart has shown a remarkable improvement in its market position. While it was absent from the top 20 rankings in August and September 2025, it surged to 67th place in October and further climbed to 17th in November. This upward trajectory indicates a significant increase in sales, positioning Mini Mart closer to established competitors. For instance, Smoakland maintained a steady presence in the top 20, ranking 18th in both September and November, while Nanticoke experienced a slight decline from 11th in September to 15th in November. Meanwhile, Electraleaf remained relatively stable, ranking 16th in November. Notably, RIPPED re-entered the top 20 in November at 19th, after being absent earlier in the year. Mini Mart's rapid ascent in the rankings highlights its growing influence and potential to challenge these established brands in the New York flower market.
Notable Products
In November 2025, Black Diesel (3.5g) emerged as the top-performing product for Mini Mart, leading the sales with a notable figure of 3022 units sold. Runtz (3.5g) followed closely in second place with significant sales, while Mango Haze (3.5g) climbed to the third position from fourth place in October. Cherry Pie (3.5g) secured the fourth spot, maintaining a strong presence in the market. Lemon Tartz (3.5g), although ranked third in October, experienced a slight decline, moving to the fifth position this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
