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Market Insights Snapshot
In May 2026, Mini Mart’s category mix was concentrated, with Flower at 85.57% share and Pre-Roll at 14.43% share, while Flower held rank 16 within New York Flower. Month over month, Flower grew 7.18% versus Pre-Roll up 27.16%, and the average price in Flower at $23.14 sat above the brand’s overall $22.33, indicating mix-upweighting toward higher-priced units even as the fastest volume acceleration came from lower-priced Pre-Rolls. This pattern implies near-term unit growth is being pulled by Pre-Roll momentum while revenue mix remains anchored in Flower, which could cap rank gains if the 27.16% Pre-Roll surge does not translate into broader category depth beyond rank 16 in New York.
The dispersion between a 7.18% MoM increase in Flower (85.57% share) and a 27.16% MoM increase in Pre-Roll (14.43% share) implies Mini Mart’s positioning is shifting toward entry-point trial and attachment rather than pure premium volume, given the $23.14 Flower price versus the $18.50 Pre-Roll price. With Flower still commanding over 4.9x the share of Pre-Roll, the brand’s rank 16 in New York Flower suggests headroom if Pre-Roll gains can either migrate consumers into higher-priced Flower or expand total category penetration, otherwise the mix may tilt toward lower ticket growth without commensurate rank improvement.
Competitive Landscape
Mini Mart sits at #16 in NY Flower for May 2026 with no recorded year-over-year rank change, and it has held #16 since February–April while peaking at #14 in March 2026; meanwhile, Leal climbed year-over-year from #12 to #1 with 109% YoY sales growth and RYTHM advanced from #14 to #4 with 46% YoY sales growth, whereas Dank. By Definition slipped from #1 to #2 alongside a 38% YoY sales decline. With Mini Mart flat at #16 over three months and off its #14 peak, while competitors either surge up the table or retreat, the pattern implies Mini Mart’s current positioning is anchored in mid-tier share unless it can convert March 2026’s temporary #14 into sustained rank gains.
Notable Products
Paloma (3.5g) posted the steepest movement in May 2026 with a -39.2% month-over-month decline while sliding to rank 7, contrasting with Runtz (3.5g) up 18.1% at rank 1 and London Pound Cake (3.5g) up 21.1% at rank 3. Blue Dream (3.5g) held rank 2 without a reported month-over-month rate, and four of the top ten are Flower SKUs clustered in ranks 1–4, pointing to concentration at the top. With Runtz (3.5g) generating $92,388 and London Pound Cake (3.5g) accelerating, the mix tilts toward a few fast-rising Flower leaders while mid-tier volatility like Paloma (3.5g) signals selective pruning rather than broad category softness.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
