Market Insights Snapshot
In the Capsules category, Washington based cannabis brand, Elegant Solutions, has shown some interesting movement. The brand has managed to stay within the top 20 brands for the last four months, although there has been some fluctuation in its ranking. August and September saw the brand maintain a steady 10th position. However, October saw a slight improvement with the brand moving up to the 9th position. Unfortunately, this momentum did not carry into November, with the brand dropping two places to 11th. This movement is worth noting as it demonstrates the competitive nature of the Capsules category within the state.
When it comes to sales, Elegant Solutions showed a significant drop from August to September, with sales almost halving. However, the brand managed to recover somewhat in October, with sales increasing by over 50% compared to the previous month. November saw a slight drop again, but overall, the brand's sales seem to be recovering from the September slump. This trend suggests that while Elegant Solutions has faced some challenges, it is showing resilience in a competitive market. It will be interesting to observe how these trends evolve in the coming months.
In the Capsules category in Washington, Elegant Solutions has been maintaining a steady position within the top 10-11 brands from August to November 2023. The brand's rank fluctuated slightly, peaking at 9th place in October before falling back to 11th in November. This indicates a competitive market with brands like Rootworx consistently ranking higher, and Rochester Farms showing a steady climb in rank over the same period. However, Elegant Solutions has been outperforming Verdure consistently, which has seen a decline in rank and sales. Notably, Northwest Cannabis Solutions was not in the top 20 brands in September, indicating a significant drop in sales or market presence for that month. The data suggests a dynamic market with opportunities for Elegant Solutions to improve its position.
In November 2023, the top-performing product from Elegant Solutions was the THC Tablets 10-Pack (100mg) in the Capsules category, maintaining its position from the previous month with 134 units sold. Following closely in second place was Purple Punch Crumble (1g) from the Concentrates category, climbing from the 2nd rank in October. The third-best selling product was Runtz S1 #2 Wax (1g), also from the Concentrates category, which consistently held its rank since September. The MAC 1 Wax (1g), another Concentrates product, improved its ranking from 5th place in October to 4th in November. The White Truffle Wax (1g) dropped to the 5th rank in November from 4th in October, despite leading the sales in September.