Market Insights Snapshot
In the Capsules category, Washington's Silica Phoenix (WA) has shown consistent performance, maintaining a place in the top 10 for the past four months. The brand ranked 9th in both August and September of 2023, and moved up one spot to 8th in October and November. This upward movement, albeit slight, suggests positive momentum for Silica Phoenix (WA) in the Capsules category. Furthermore, the brand's sales have been steadily increasing during this period, with a significant jump observed in November 2023.
On the other hand, Silica Phoenix (WA)'s performance in the Edibles category in Washington has been less impressive. The brand was not able to secure a spot in the top 20 in November 2023, which indicates a decline in its ranking. Prior to this, the brand's ranking fluctuated between the 53rd and 57th positions from August to October 2023. The sales trend in this category also seems to be inconsistent, with a notable drop in October 2023. This might suggest that Silica Phoenix (WA) faces tougher competition in the Edibles category, or that there are other factors at play affecting its performance in this segment.
In the Capsules category for Washington state, Silica Phoenix (WA) has maintained a steady rank among the top 10 brands, showing slight improvement from 9th to 8th place between August and November 2023. This is in contrast to Rootworx which dropped from 8th to 9th place over the same period. Trail Blazin Productions and Essence Entourage Extracts also saw a decrease in rank, while Rochester Farms improved its position. In terms of sales, Silica Phoenix (WA) experienced a significant increase, suggesting a growing customer base or increased product popularity. Meanwhile, Rootworx and Trail Blazin Productions saw a decrease in sales, while Essence Entourage Extracts and Rochester Farms experienced an increase, though not as significant as Silica Phoenix (WA).
In November 2023, Silica Phoenix (WA) saw 'Purple Persuasion RYO Shake (7g)' from the Flower category as its top-performing product, generating a notable 323 units in sales. This product regained its top position after slipping to third place in October from first in September. The second top-performing product was 'Triple Chocolate Chip RYO Shake (7g)', also from the Flower category, which maintained its second position from the previous month. The 'DJ Short Blueberry RYO Shake (7g)', another Flower category product, entered the rankings for the first time in third place. The 'Indica Capsule (50mg)' from the Capsules category maintained its fourth position, while 'Extreme Capsules 10-Pack (500mg)' made its debut in the fifth position.