Market Insights Snapshot
Essence Entourage Extracts has maintained a stable presence in the Capsules category in the state of Washington. For the months of August, September, and October 2023, the brand consistently ranked 7th among the top 20 brands. Interestingly, there was a positive shift in November 2023, where the brand moved up to the 6th position. This upward movement in ranking, despite the competitive market, suggests a growing preference for Essence Entourage Extracts among consumers in Washington.
Looking at the sales trend, Essence Entourage Extracts showed an interesting pattern. There was a notable increase in sales from August to September 2023, followed by a slight dip in October. However, the brand managed to bounce back in November with a higher sales figure than the previous peak in September. While the exact sales figures are proprietary information, this fluctuation and eventual increase hint at a dynamic market scenario with Essence Entourage Extracts demonstrating resilience and adaptability. It's worth noting that the absence of a ranking number for a particular month indicates the brand didn't make it to the top 20 in that state and category, but this was not the case for Essence Entourage Extracts in the period under review.
In the Capsules category in Washington, Essence Entourage Extracts has been maintaining a steady position in the market, with a slight upward trend in rank from 7th in August and September 2023 to 6th in November 2023. This improvement in rank indicates a positive growth trend for the brand. However, it's worth noting that Essence Entourage Extracts is facing stiff competition from brands like Silica Phoenix (WA), Fine Detail Greenway, Trail Blazin Productions, and Constellation Cannabis. In particular, Constellation Cannabis, which consistently held the 4th rank, and Fine Detail Greenway, improving from 6th to 5th rank, are showing strong performance. Trail Blazin Productions, despite a drop in rank from 5th to 7th, remains a notable competitor. The absence of rank for any brand in a given month indicates that they were not in the top 20 brands for the Capsules category in Washington that month.
In November 2023, the top-selling product from Essence Entourage Extracts was the 'Essence Indica - Northern Lights Swallowable Tablets 10-Pack (100mg)' from the Capsules category, with total sales of 205 units. This product moved up two ranks from its October position. The 'Essence Sativa - Acapulco Gold Swallowable Tablets 10-Pack (100mg)', also in the Capsules category, was the second best-seller, dropping one rank from its top position in October. The 'CBD/THC 1:1 Catatonic Swallowable Tablets 10-Pack (100mg CBD, 100mg THC)' held steady at the third position. The 'Sativa Essence Tablets (100mg)' and 'Essence CBD - CBD/THC 25:1 Sour Tsunami Swallowable Tablets 10-Pack (250mg CBD, 10mg THC)' rounded out the top five, maintaining their respective fourth and fifth positions from the previous month.