Market Insights Snapshot
Emma & Clyde, a cannabis brand in Ohio, has shown a steady performance in the Topical category, maintaining its position at 12th rank for three consecutive months before slightly slipping to 13th in October 2023. This slight dip in ranking, however, doesn't necessarily indicate a significant decrease in sales or popularity, as the brand continued to generate a substantial amount of sales in this category. The missing ranking for the brand in the Edible category for the months of July, August, and September 2023 implies that it did not make it to the top 20 brands in this category for these months. This could be seen as an area for improvement for the brand.
On the other hand, the brand's performance in the Vapor Pens category shows a promising upward trend. Despite not being in the top 20 brands in July and August 2023, Emma & Clyde managed to secure the 69th rank in September and further improved to the 67th rank in October. This improvement in ranking over the months indicates a positive growth trajectory for the brand in this category. However, the brand's sales of $445 and $679 in September and October respectively, though not revealing the full picture, suggest that there is still room for growth in this highly competitive category.
In the Ohio Edible category, Emma & Clyde did not rank in the top 20 brands from July to October 2023, indicating a potential area for improvement. In comparison, The Solid consistently held a position in the top 50, with a slight improvement in October. One Orijin entered the top 50 in August and maintained its position, despite a drop in rank in October. CannAscend | HASH only appeared in the top 50 in September and October. In terms of sales, while specific numbers are not disclosed, it's evident that The Solid and One Orijin saw substantial growth over this period, while CannAscend | HASH also showed a promising increase. This competitive landscape suggests that Emma & Clyde may need to bolster its marketing efforts or reconsider its product offerings to gain a stronger foothold in the Ohio Edible market.
In October 2023, the top-performing product from Emma & Clyde was the 'CBD/THC 4:1 Arnica Lotion' in the Topical category, maintaining its first position from the previous three months. The 'CBD/THC 1:1 Isos Distillate Cartridge' in the Vapor Pens category held the second position, showing a steady performance since its debut in September. The 'THC/CBN 1:1 Night Berry Gummies 10-Pack' in the Edible category emerged in the top three for the first time in October, securing the third position. Notably, the 'CBD/THC 4:1 Arnica Lotion' recorded sales of 93 units in October, indicating its significant popularity among customers. These rankings show a consistent preference for topical and vapor pen products, with edibles making a notable entry into the top ranks.