Market Insights Snapshot
In the Flower category, Massachusetts-based EOS Farms has maintained a steady performance, securing a spot in the top 20 for four consecutive months. The brand's ranking hovered around the 17th position from July to October 2023. This consistency, coupled with a noticeable increase in sales from $664,613 in July to $755,558 in October, indicates a positive trend in this category for EOS Farms. However, EOS Farms' performance in the Pre-Roll category shows a different story.
Despite a significant drop in its ranking in the Pre-Roll category, falling from 34th in July to 52nd in October, EOS Farms remains a player in this category in Massachusetts. It's worth noting, however, that this decline in ranking corresponds with a decrease in sales over the same period. In the Vapor Pens category, EOS Farms did not break into the top 20 in July and August but managed to secure a spot in the top 60 in September and October. This could suggest an emerging presence in this category, though further data would be needed to confirm this trend.
In the Massachusetts Flower category, EOS Farms has maintained a steady rank in the top 20 brands from July to October 2023, holding the 17th position consistently. This stability contrasts with the fluctuating ranks of its competitors. For instance, Standard Farms experienced a significant drop from 12th to 21st rank in September, indicating they were not in the top 20 brands that month, before recovering to 19th in October. Similarly, Local Roots showed a promising upward trend, climbing from outside the top 20 in July to 15th place by October. Aruna, despite ranking higher than EOS Farms in the summer months, saw a dramatic fall to 18th place in October. Lastly, Root & Bloom has shown a slight decline in rank, dropping from 10th to 16th place from September to October. In terms of sales, while EOS Farms has seen a gradual increase, both Aruna and Standard Farms have experienced a decrease in sales over the same period.
In October 2023, EOS Farms' top-performing product was the Grapefruit Diesel Pre-Ground (7g) under the Flower category, with sales reaching 4034 units. The second-best performer was the Blue Congo Kush Pre-ground (7g) also from the Flower category, climbing up from its third position in August. The Kushberry Pre-Ground (7g) product made a new entry into the top performers list, securing the third position. The Cheesecake Pre-Ground (7g) dropped from its third position in September to the fourth position in October. Lastly, the Blue Widow Pre-Ground (7g) maintained a steady performance, securing the fifth position for two consecutive months.