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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Flower expanded to 79.35% share in September 2026 with 169.34% year-over-year growth despite a 9.15% month-over-month dip, while Pre-Roll contracted to 20.30% share with a 33.38% YoY decline and a 33.63% MoM drop; Concentrates remained marginal at 0.35% share but jumped 482.01% MoM from a low base. Average price rose 15.22% YoY to $26.75 as Flower’s ticket sat at $39.72 versus Pre-Roll at $11.77, and overall brand sales advanced 66.85% YoY even as category mix volatility persisted. In Alberta Flower ranked 39, implying category depth but not dominance. The pattern implies Er'What is leaning into higher-priced Flower to fuel growth while Pre-Roll retrenches, concentrating revenue risk in a single category and price tier.
The shift toward Flower at 79.35% share alongside a 39th rank in Alberta suggests room to trade share up without abandoning pricing power, as the 15.22% YoY price lift coexists with a 9.15% MoM Flower dip and a 33.63% MoM contraction in Pre-Roll. With Pre-Roll down 33.38% YoY and Concentrates only 0.35% of mix despite a 482.01% MoM jump, diversification is thin even as total brand sales are up 66.85% YoY and the 24-month trend is +75.20%. The implication is a positioning anchored in premium-leaning Flower that can sustain YoY growth but is exposed to monthly shock, making incremental expansion into adjacent formats a lever to smooth volatility without eroding the current price architecture.
Competitive Landscape
Er'What sits at rank #39 in AB Flower in September 2026, improving 13 positions year over year from #52 and slipping 6 spots since June 2026 from #33, while its peak of #26 in May 2026 underscores mid-year volatility. In contrast, Back Forty / Back 40 Cannabis holds #1 after rising from #2 despite a -6.7% YoY sales change, and Good Supply fell from #1 to #5 with a -43.0% YoY sales decline, indicating room for share reshuffling even at the top. This pattern implies Er'What’s upward YoY rank trajectory combined with a retreat from its May 2026 peak positions the brand for opportunistic gains if it can convert mid-year spikes into sustained placement improvement.
Notable Products
Blackberry Moonrocks Pre-Roll 2-Pack (2g) posted the steepest decline in September 2026 at -78.7% MoM while falling to rank 10, and Strawberry Kush Pre-Roll 2-Pack (2g) also contracted -66.6% MoM at rank 6. In contrast, Durban Poison Pre-Roll 2-Pack (2g) rose +13.7% MoM and held rank 1, indicating a divergence within Pre-Rolls where one top SKU gains share as two others retreat. Four of the top ten are Flower SKUs, with Durban Poison (7g) sliding -18.8% MoM at rank 2 and Gorilla Ghost (7g) down -19.8% MoM at rank 4, while Z-OG (7g) advanced +16.2% MoM at rank 8. The mix implies a pivot toward a single hero Pre-Roll and selective Flower strength rather than broad-based category lift, suggesting SKU rationalization around winners over volume diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
