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Apr-2025
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Overview
Market Insights Snapshot
Faded Cannabis Co. has shown varied performance across different states and product categories. In Michigan, their presence in the Flower category was notably absent from the top 30 rankings throughout the first four months of 2025. This lack of visibility in the rankings suggests that the brand may be facing challenges in penetrating or competing within this particular market segment in Michigan. Despite this, the company managed to generate a significant sales figure of $255,054 in April 2025, indicating that there is still a considerable consumer base for their products, even if it doesn't translate into top rankings.
In contrast, Faded Cannabis Co. has demonstrated a strong upward trend in the Concentrates category in Oregon. Starting the year at rank 56, the brand improved its position significantly to reach rank 28 by April 2025. This steady climb in the rankings highlights a positive reception and growing demand for their concentrates in the Oregon market. The sales figures reflect this trend, with a substantial increase from $15,276 in January to $56,490 in April, suggesting successful marketing strategies or product innovations that have resonated well with consumers in Oregon.
Competitive Landscape
In the Michigan flower category, Faded Cannabis Co. experienced a notable shift in its competitive landscape during early 2025. By April, Faded Cannabis Co. ranked 94th, indicating a presence outside the top 20, which suggests a challenging market position compared to its competitors. Brands like Strane and Bowhouse ranked higher at 88th and 91st respectively, hinting at stronger market traction. Additionally, Willie's Reserve also outperformed Faded Cannabis Co., ranking 90th. This competitive pressure highlights the need for Faded Cannabis Co. to strategize effectively to improve its rank and sales, as it trails behind these brands in the Michigan flower market.
Notable Products
In April 2025, GMO (Bulk) from Faded Cannabis Co. was the top-performing product, maintaining its rank at number one with impressive sales of 21,414 units. Black Maple (Bulk) secured the second spot, climbing from fourth place in March 2025, with sales reaching 6,600 units. Permanent Marker (Bulk) held steady at the third position, having debuted in March 2025 at the same rank. Peach Pie (3.5g) moved up to fourth place from fifth in March, showing a positive trend in its performance. Rocket Ropes (Bulk) entered the rankings for the first time in April at fifth place, indicating a promising start in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
