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Oct-2025
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Overview
Market Insights Snapshot
Faded Cannabis Co. has shown a dynamic performance across different categories and markets. In the Oregon market, the company has maintained a steady presence in the Concentrates category, with rankings fluctuating between 19th and 25th place from July to October 2025. Despite a slight dip in September, the brand managed to regain a better position in October, indicating resilience in a competitive market. The sales figures for this category highlight a peak in August, suggesting a possible seasonal trend or successful marketing campaign during that period. However, the brand's absence from the top 30 in other categories could be seen as a missed opportunity to diversify its presence in the state.
In Washington, Faded Cannabis Co. has faced challenges in the Flower category, with rankings consistently outside the top 30, peaking at 86th place in September 2025. This suggests that while the brand has a foothold in the market, it struggles to compete with other top brands in this category. The lack of a ranking in October might indicate a need for strategic adjustments or increased competition. Although the brand has shown growth in sales from July to September, the inability to break into the top 30 highlights a potential area for improvement. Understanding these dynamics can provide valuable insights into the brand's market strategy and areas for potential growth.
Competitive Landscape
In the competitive landscape of Oregon's concentrates market, Faded Cannabis Co. has experienced fluctuations in its ranking over the past few months, with its position moving from 25th in July 2025 to 24th by October 2025. This indicates a slight decline from its peak at 19th in August 2025, suggesting competitive pressure from brands like Higher Cultures, which maintained a consistent presence in the top 30, and Elysium Fields, which improved its rank from 30th to 25th over the same period. Despite these challenges, Faded Cannabis Co.'s sales remained relatively stable, showing resilience against competitors such as Alta Gardens, which saw more significant rank fluctuations. The data suggests that while Faded Cannabis Co. faces stiff competition, particularly from brands like Covert Extraction, which improved its rank to 23rd in October, it continues to hold a firm position within the market.
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Notable Products
In October 2025, GMO (Bulk) from Faded Cannabis Co. maintained its top position as the leading product with a sales figure of 10,299 units. Cherry Pop Tart (Bulk) also held steady at the second position, showing consistent performance from the previous month. Captain Kush (Bulk) remained the third best-selling product, indicating stable demand. Grape Pop (Bulk) saw an improvement in ranking, moving up from fifth to fourth, reflecting increased popularity. The Gelato Cake Pre-Roll (1g) entered the top five for the first time, showcasing a new trend in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
