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Aug-2025
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Overview
Market Insights Snapshot
Faded Cannabis Co. has shown varying performance across different states and product categories in recent months. In Oregon, the brand has made notable progress in the concentrates category. Despite not being in the top 30 in May 2025, Faded Cannabis Co. climbed to the 30th position by June, although it slipped again in July. By August, the brand rebounded to a 27th ranking, indicating a positive trend in consumer preference and market penetration. This upward movement in Oregon suggests a strengthening presence and possibly effective marketing or product adjustments that resonated well with consumers.
Meanwhile, in the Washington market, Faded Cannabis Co. has struggled to break into the top ranks in the flower category. The brand was not within the top 30 for May, June, or July 2025, but it managed to reach 87th place in July and improved to 76th in August. This gradual climb, although still outside the top 30, could indicate an emerging opportunity for the brand to capitalize on growing consumer interest. The sales figures from July to August show a positive trajectory, hinting at potential strategies that may be employed to further enhance their standing in the competitive Washington market.
Competitive Landscape
In the competitive landscape of the Washington flower market, Faded Cannabis Co. has shown a promising upward trajectory in recent months. Despite not ranking in the top 20 in May and June 2025, Faded Cannabis Co. made a significant leap to the 87th position in July and further improved to 76th in August. This positive trend is noteworthy, especially when compared to competitors like Walden Cannabis, which has seen a consistent decline from 59th in May to 83rd in August. Meanwhile, O'Geez maintained a relatively stable position, hovering around the low 70s, and Dog House experienced minor fluctuations, ending August at 75th. Faded Cannabis Co.'s rise in rank suggests a growing market presence and potential increase in consumer preference, positioning it favorably against competitors who are either declining or maintaining a steady course.
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Notable Products
In August 2025, the top-performing product for Faded Cannabis Co. was Purple Push Pop Cured Resin (1g) from the Concentrates category, which climbed to the first position with sales reaching 990 units. GMO Smalls (Bulk) from the Flower category, although leading in July, dropped to second place with 856 units sold. Runtz (Bulk) maintained a strong presence, moving up from fourth to third position in the Flower category with 779 units sold. Oishii Smalls (3.5g) entered the top rankings for the first time in August, securing the fourth position. Meanwhile, Permanent Marker (Bulk) experienced a decline, dropping from second place in July to fifth place in August, with sales falling to 631 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
