Market Insights Snapshot
In the Michigan market, Farm Science has shown notable performance in the Concentrates and Flower categories. In the Concentrates category, the brand has made significant strides, moving from rank 54 in July 2023 to rank 21 by October 2023. This upward trend is mirrored in the Flower category where they have consistently maintained a position within the top 30 brands, even improving their rank to 20 by October 2023. However, it's worth noting that the brand's performance in the Pre-Roll category has not been as strong, with Farm Science not appearing in the top 20 brands after July 2023.
On the other hand, Farm Science's performance in the Vapor Pens category has seen a downward trend in the same period. The brand's ranking dropped from 63 in July 2023 to 90 in October 2023. This suggests that while Farm Science has been successful in improving their market position in some categories, they face challenges in others. Despite these variations, the overall sales trend for Farm Science in the Michigan market appears to be positive, with sales in the Concentrates category, for instance, more than doubling from July to September 2023.
In the Flower category within Michigan, Farm Science has shown a steady rise in rank from 28th in July 2023 to 20th in October 2023, indicating a positive trend in its competitive position. In comparison, Redbud Roots has maintained a relatively stable rank, hovering around the 19th and 20th positions, while Sapphire Farms has seen a significant drop from 2nd to 27th over the same period. Goodlyfe Farms experienced a major dip in August 2023, dropping to 78th, but managed to recover to 22nd in October 2023. Meanwhile, WEED. has seen a slight improvement, moving from 35th to 18th. These shifts in ranking indicate a volatile market where Farm Science has managed to steadily improve its position.
In October 2023, Farm Science's best selling product was Possum (3.5g) from the Flower category, with sales reaching a noteworthy figure of 4399 units. This product maintained its strong performance, climbing from rank 3 in July to the top spot in October. The second best-selling product was Apple Cider (28g), also from the Flower category, which made its debut this month with impressive sales. Mac A' Raina (28g) was the third best-selling product, also newly introduced in the Flower category. The former top-seller, Daytona Wedding (3.5g), dropped to rank 4, while Daytona Wedding (1g) closed the top five list.