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Nov-2025
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Overview
Market Insights Snapshot
Fat Grams has shown a noticeable shift in its performance across various categories and states in recent months. In the Colorado market, the brand's ranking in the Concentrates category has seen a gradual decline from 13th place in August 2025 to 20th place by November 2025. This decline is accompanied by a decrease in sales figures, which might indicate increased competition or a shift in consumer preferences within this category. Such a trend could be concerning if it continues, as maintaining a position within the top 20 is crucial for brand visibility and consumer trust in a competitive market like Colorado.
In contrast, Fat Grams' performance in the Vapor Pens category within Colorado has remained relatively stable, though it has not broken into the top 30, with rankings hovering in the low 50s. This consistency suggests a steady consumer base but also highlights the potential for growth if strategic adjustments are made to capture a larger market share. The sales figures in this category have shown slight fluctuations but remained relatively steady from September to November 2025, indicating a stable demand for their products. Such insights can help in understanding the brand's current positioning and identifying areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Fat Grams has experienced a notable decline in its ranking, dropping from 13th in August 2025 to 20th by November 2025. This downward trend is accompanied by a consistent decrease in sales over the same period. Meanwhile, Nuhi and The Greenery Hash Factory have maintained relatively stable positions, with Nuhi holding steady at 19th place and The Greenery Hash Factory improving slightly to 18th by November. Interestingly, In House Melts has shown significant improvement, jumping from outside the top 20 to 22nd place, suggesting a potential rise in consumer interest. The competitive pressure from these brands, particularly the upward momentum of In House Melts, could be contributing to Fat Grams' declining rank and sales, highlighting the need for strategic adjustments to regain market share.
Notable Products
In November 2025, the top-performing product from Fat Grams was Maple Mousse Wax (2g), which secured the first rank in the Concentrates category with sales reaching 304 units. Cherry Fatso Live Badder (2g) followed closely in second place, while Grenadine Cream #1 Live Resin (2g) took the third spot. Both Bahama Bucket Wax (2g) and Mint Breath Wax (2g) shared the fourth rank, indicating a tie in their sales performance. Compared to previous months, these products have consistently maintained their high rankings, showcasing a stable demand within the Concentrates category. This steady performance suggests a strong market presence for Fat Grams' top products in November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
