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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Feelz Flower’s mix pivoted toward Pre-Roll, which held a 53.13% share with year-over-year growth of 64.11% despite a month-over-month decline of 10.80%, while Flower dropped to 46.87% share with a 41.58% year-over-year decline and a 26.75% month-over-month decline. The brand’s average price fell 20.95% year over year to $37.04, alongside overall brand sales down 11.19% year over year, implying unit growth concentrated in lower-priced packs as Pre-Roll’s average price at $25.12 undercuts Flower’s $80.14. The combination of Pre-Roll’s relative expansion and Flower’s contraction, together with a New Jersey Pre-Roll rank of 25, implies the brand is trading volume for mix stability, leaning into accessible formats while ceding premium Flower velocity.
The sharper month-over-month contraction in Flower at 26.75% versus Pre-Roll’s 10.80% and the 24-month brand sales decline of 34.21% indicate a structural reweighting rather than a single-month blip. With Pre-Roll up 64.11% year over year but overall brand sales down 11.19% year over year, the mix shift is diluting revenue per gram and pulling the center of gravity toward value, which may help sustain shelf presence but limits pricing power. The thesis is that sustained Pre-Roll reliance at a 53.13% share, coupled with a 20.95% price deflation, positions Feelz Flower as a volume-oriented player in New Jersey where rank 25 in Pre-Roll suggests mid-tier visibility without premium margin leverage.
Competitive Landscape
Feelz Flower sits at rank #25 in NJ Pre-Roll in May 2026, improving 7 positions from #32 year over year and gaining 14 spots from #39 three months ago; however, it remains 9 ranks below its peak at #16 from December 2024, indicating recovery but not a return to prior highs. In contrast, RYTHM moved up from #3 to #1 while posting a -6.2% YoY sales change, and Ozone climbed from #10 to #2 with +131.6% YoY sales growth, suggesting that category leadership is being reshaped by brands improving rank faster than their sales trends alone would predict. The pattern implies Feelz Flower’s rank trajectory is upward but lagging the pace of top movers, pointing to share gains that are incremental rather than breakout.
Notable Products
Sativa Diva Pre-Roll 3-Pack (3.75g) posted the steepest movement in May 2026 with a -55.9% month-over-month change while slipping to a shared rank of 5, contrasting with In Da Couch Pre-Roll 3-Pack (3.75g) at rank 3 with a -29.6% decline. Against those drops, Da Funk Pre-Roll 3-Pack (3.75g) rose 18.5% to hold rank 1 and Cadillac Rainbow (14g) climbed 28.5% at rank 4, indicating bifurcation between single-SKU winners and laggards. With at least seven of the top ten coming from the Pre-Roll category and only one Flower format in the top five, the assortment leans toward multi-pack inhalables over bulk Flower despite Cadillac Rainbow’s $28,914 contribution. The pattern implies a Pre-Roll-led strategy that rewards flagship consistency while pruning underperforming SKUs that erode velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
