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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Another State’s May 2026 mix is concentrated in Vapor Pens at 43.10% share with 1.34% month-over-month growth and 546.87% year-over-year expansion, while Flower accounts for 31.43% share with 9.06% month-over-month growth and Pre-Roll holds 18.83% share with 12.43% month-over-month growth. Edible contributes 6.61% share with 9.48% month-over-month growth, contrasting with Concentrates at 0.03% share and steep declines of -87.46% month-over-month and -70.33% year-over-year; this mix places Vapor Pens as the core volume engine even as the fastest near-term momentum sits in Pre-Roll and Flower. With a New Jersey Vapor Pens rank of 17 and a brand-level average price up 54.01% year-over-year alongside a 658.52% brand sales year-over-year lift, the pattern implies a scale-up driven by higher-priced formats where Vapor Pens stability and rank provide the anchor while combustion formats are widening the base.
The shift toward combustion formats—Pre-Roll up 12.43% month-over-month at 18.83% share and Flower up 9.06% month-over-month at 31.43% share—alongside steady Vapor Pens growth of 1.34% month-over-month at 43.10% share signals risk diversification away from a single-category dependency. Given Concentrates’ contraction of -87.46% month-over-month and -70.33% year-over-year to 0.03% share, the portfolio is effectively exiting low-velocity segments, which, paired with a May 2026 New Jersey Vapor Pens rank of 17 and 546.87% year-over-year Vapor Pens growth, implies a positioning strategy centered on maintaining pen visibility while leaning into accessible price-point trial via Pre-Roll to feed Flower trade-ups.
Competitive Landscape
Another State sits at rank #17 in NJ Vapor Pens for May 2026, improving 45 spots year over year from #62, and inching up 3 positions since February 2026 when it was #20; the climb peaked at #16 in March 2026 before slipping one place, implying a near-term ceiling. While Select holds #1 despite a -13.9% year-over-year sales change and Rove surged from #16 to #5 on +158.0% sales growth, Another State’s modest rank gain alongside a 1-place retreat from its March 2026 peak signals momentum, but also exposure to faster-moving rivals, implying that without a step-change in velocity the brand is likely to stabilize around the mid-teens rather than break into the top 10.
Notable Products
Black Cherry Fizz Distillate Cartridge (1g) posted the steepest movement in May 2026 with a -13.0% month-over-month decline while holding rank 5, contrasting with Maui Wowie Distillate Cartridge (1g) at rank 3 and Tangie Sunrise Distillate Cartridge (1g) at rank 4. Vapor Pens occupied four of the top ten ranks while Pre-Rolls held five, indicating a near split that tilts toward inhalables overall. With Dirty Taxi Pre-Roll (1g) at rank 1 and Pineapple Fruz Pre-Roll (1g) at rank 2, the mix points to an emphasis on accessible, single-gram formats anchoring traffic while cartridges concentrate dollar volume around mid-pack ranks, implying a strategy that balances basket-building Pre-Rolls with higher-ticket Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
