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Feb-2026
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Overview
Market Insights Snapshot
In Illinois, Another State's performance in the Pre-Roll category showed some volatility. The brand was unable to break into the top 30, with rankings fluctuating from 43rd in November 2025 to 52nd in both December 2025 and February 2026, while dipping to 61st in January 2026. This inconsistency may suggest challenges in maintaining steady market presence in the Pre-Roll segment. Conversely, their Vapor Pens category saw a slight improvement, moving from 79th in November 2025 to a more stable position around the 71st and 72nd ranks in subsequent months. This indicates a potential area for growth, albeit from a lower starting point, suggesting that the brand may be focusing efforts to stabilize and improve its standing in this category.
In New Jersey, Another State exhibited stronger performance, particularly in the Edible category, where they climbed from 39th in November 2025 to 26th by January and February 2026. This upward trajectory suggests successful strategies in capturing consumer interest and market share. The Flower category also showed promise, maintaining a consistent rank of 40th through November to January, before improving to 34th in February 2026. However, the Pre-Roll category experienced a decline, dropping from 30th in November and December 2025 to 37th in February 2026, which might indicate increasing competition or shifts in consumer preferences. Meanwhile, Vapor Pens maintained a solid presence, consistently ranking within the top 23 to 19 positions, highlighting a strong foothold in this segment.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Another State has shown a promising upward trajectory in recent months. While initially ranked at 40th place from November 2025 through January 2026, the brand made a significant leap to 34th in February 2026. This improvement in rank is indicative of a positive trend in sales, which increased steadily from $199,713 in November 2025 to $327,197 in February 2026. In contrast, competitors like Goodies and Superflux experienced fluctuating ranks and declining sales, with Goodies falling from 25th to 33rd and Superflux dropping from 28th to 35th over the same period. Meanwhile, Full Tilt Labs, which started strong at 15th in November 2025, saw a decline to 37th by February 2026. These shifts suggest that Another State is gaining ground in the market, potentially capitalizing on the volatility and challenges faced by its competitors.
Notable Products
In February 2026, Candy Pave (7g) from the Flower category emerged as the top-performing product for Another State, achieving the number one rank with sales reaching 2145 units. Ruby Violet Pre-Roll 3-Pack (1.5g) secured the second spot, showing a robust performance with 1810 units sold. Black Cherry Fizz Distillate Cartridge (1g) followed closely in third place, while Moonbow Pre-Roll (1g) and Melonaid Pre-Roll (1g) occupied the fourth and fifth positions, respectively. Notably, Melonaid Pre-Roll (1g) dropped from its second rank in January 2026 to fifth in February, indicating a shift in consumer preference. Overall, February saw a strong performance from pre-rolls and flower products, maintaining their popularity in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
