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Apr-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Another State has shown some interesting dynamics across different product categories. For Pre-Rolls, the brand has fluctuated in rankings, moving from 58th in January 2026 to 49th by April, indicating a positive trend despite not breaking into the top 30. This suggests a growing presence, though still outside the most competitive tier. Conversely, in the Vapor Pens category, the brand's rank has been relatively stable, hovering around the mid-70s throughout the first four months of 2026. This stability in a lower rank might indicate a need for strategic shifts to capture more market share in Illinois.
Meanwhile, in New Jersey, Another State has performed considerably better, especially in the Edibles and Vapor Pens categories. The brand consistently maintained a rank of 27th in Edibles, reflecting a steady position in the competitive landscape. The most notable performance is in the Vapor Pens category, where Another State improved its position from 21st in January to 16th by March and sustained this rank into April, suggesting strong consumer demand and effective market penetration. However, the Flower category saw a dip in March but rebounded by April, indicating potential volatility but also resilience. These movements highlight the brand's varying success and challenges across different product lines in New Jersey.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Another State has shown a notable upward trajectory in rank from January to April 2026, moving from 21st to 16th place. This improvement in rank indicates a positive trend in sales performance, as evidenced by a significant increase in sales from January to March, with a slight stabilization in April. In contrast, competitors such as &Shine experienced a decline in rank from 11th in January to 17th in April, which may suggest a potential opportunity for Another State to capture market share from brands facing downward trends. Meanwhile, AiroPro and Jersey Smooth have maintained relatively stable positions, though their sales figures have fluctuated, presenting a competitive environment where Another State can leverage its upward momentum to further solidify its presence in the market.
Notable Products
In April 2026, the top-performing product for Another State was the Black Cherry Fizz Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number 1 rank with sales amounting to 2155 units. This product showed a significant rise from its previous rank of 4 in February. The Tropicana Cookies Distillate Cartridge (1g) also performed well, securing the 3rd position, although it had no rank in March. The Ruby Violet Pre-Roll 3-Pack (1.5g) retained a strong presence, ranking 4th, slightly down from its 3rd position in February. Notably, the Lime OG Pre-Roll 3-Pack (1.5g) emerged as a new entry in April, capturing the 2nd spot with impressive sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
