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Nov-2025
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Overview
Market Insights Snapshot
Another State has shown notable performance across several categories and regions, particularly in the state of Illinois. In the Pre-Roll category, the brand has made significant strides, moving from an unranked position in September to 50th in October and further improving to 39th by November. This upward trajectory in Illinois indicates a strengthening presence in the Pre-Roll market. However, the Vapor Pens category presents a different story, with Another State not making it into the top 30 by November, despite initially being ranked 77th in September. This suggests potential challenges in gaining traction within this specific segment in Illinois.
In New Jersey, Another State has demonstrated a more consistent performance across various categories. For instance, in the Edible category, the brand's rank fluctuated, dropping to 41st in October but then recovering to 36th in November, highlighting a competitive yet resilient position. The Flower category saw a steady climb, with Another State maintaining a strong presence, moving from 53rd in August to 35th by November. Meanwhile, their Vapor Pens category has seen a more pronounced improvement, advancing from 38th in August to 22nd in November, indicating a successful strategy in this segment. Notably, in the Pre-Roll category, Another State improved its ranking from 31st in September to 23rd by November, showcasing a solid foothold in New Jersey's market.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Another State has shown a notable upward trajectory in rankings over the past few months. Starting from a rank of 38 in August 2025, Another State climbed to 22 by November 2025, indicating a significant improvement in market position. This upward movement is particularly impressive when compared to brands like Timeless, which fluctuated between ranks 18 and 20, and Pyramid Pens, which remained relatively stable but slightly lower in rank than Another State by November. Another State's sales figures also reflect this positive trend, with a sharp increase from August to November, suggesting a growing consumer preference for their products. Meanwhile, Papa's Herb experienced a similar rank improvement but with less dramatic sales growth, indicating that Another State's strategies might be more effectively converting market presence into sales. This competitive analysis highlights Another State's emerging strength in the New Jersey vapor pen market, suggesting potential for continued growth and an opportunity for strategic marketing to capitalize on this momentum.
Notable Products
In November 2025, Banana Puddintain Pre-Roll (1g) emerged as the top-performing product for Another State, climbing from fourth place in October to first place, with sales reaching 3788 units. Sour Zkittlez Pre-Roll 3-Pack (1.5g) maintained its strong position, holding steady at second place from the previous month. Jungle Canyon Pre-Roll (1g) showed a significant improvement, advancing from fifth to third place. Tropicana Cookies Distillate Cartridge (1g) made its debut in the rankings, securing fourth place. Lime OG Pre-Roll 3-Pack (1.5g) experienced a drop, moving from first place in October to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
