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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Another State has shown a steady improvement in the Pre-Roll category, climbing from outside the top 30 in May to the 56th position by August. This upward trend is accompanied by a significant increase in sales, indicating a growing consumer interest in their Pre-Roll products. However, the Vapor Pens category tells a different story, with the brand fluctuating in its rankings, starting at 66th in May, disappearing from the top 30 in June, and then reappearing at 67th in July before falling to 73rd in August. These movements suggest challenges in maintaining consistent market presence and possibly indicate a competitive landscape in the Vapor Pens segment within Illinois.
Meanwhile, in New Jersey, Another State has seen a remarkable performance in the Pre-Roll category, moving from the 43rd position in May to an impressive 24th by August. This consistent rise is mirrored by a doubling of sales figures over the same period, highlighting the brand's strong foothold in the New Jersey Pre-Roll market. In contrast, the Flower category shows a less consistent presence, with the brand only appearing in the rankings in June and August, peaking at 51st. Vapor Pens in New Jersey also experienced a notable leap, jumping from 65th in July to 37th in August, suggesting a potential breakthrough in this category. These dynamics across categories and states reflect the brand's strategic positioning and market adaptability, though challenges remain in maintaining consistent visibility across all segments.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Another State has shown a remarkable upward trajectory in its rankings over the summer of 2025, moving from 43rd place in May to an impressive 24th by August. This climb in rank is indicative of a significant boost in sales, with August figures more than doubling those of May. In comparison, Craft Kings, while experiencing a temporary dip in July, maintained a competitive edge with sales figures closely trailing Another State's by August. Meanwhile, North Lake Supply and Hillview Farms have both fluctuated in rank, with North Lake Supply achieving a slightly better rank than Another State in August, but with less pronounced sales growth. Anthem also presents a noteworthy competitor, maintaining a steady position just behind Another State in August. These dynamics suggest that while Another State is gaining momentum, it faces stiff competition from brands like Craft Kings and North Lake Supply, which are also vying for top positions in the market.
Notable Products
In August 2025, the top-performing product for Another State was Watermelon Mint Pre-Roll (1g) in the Pre-Roll category, securing the number 1 rank with sales of 5530 units. Banana Puddintain Pre-Roll 3-Pack (1.5g) followed as the second top product, maintaining its position from previous months. Animal Mint Cake Pre-Roll (1g) took the third spot, a consistent performer in the Pre-Roll category. Northern Dragon Pre-Roll 3-Pack (1.5g) held steady at the fourth rank, showing an increase in sales from previous months. Banana Puddintain Pre-Roll (1g) rounded out the top five, dropping from its second-place rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
