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Sep-2025
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Overview
Market Insights Snapshot
In Illinois, Another State has shown some notable shifts in the Pre-Roll and Vapor Pen categories. For Pre-Rolls, the brand has steadily climbed the rankings, starting from 69th in June 2025 and reaching 56th by August. However, by September, they fell out of the top 30, indicating a potential area of concern or increased competition in the market. Conversely, in the Vapor Pen category, Another State maintained a relatively stable position, consistently ranking in the 70s, but also not breaking into the top 30. This suggests a need for strategic adjustments to gain a stronger foothold in this category within the state.
Meanwhile, in New Jersey, Another State has made impressive strides, particularly in the Edible and Vapor Pen categories. The brand made its debut in the Edible category rankings in August 2025 at 37th and improved to 27th by September, indicating a strong upward trajectory. In the Vapor Pen category, Another State experienced a significant leap, moving from 69th in June to 25th by September, suggesting a successful strategy or product offering in this segment. However, their performance in the Flower category has been inconsistent, with a notable absence from the rankings in July, but an impressive climb from 67th in June to 36th in September. These movements highlight the brand's potential for growth and the dynamic nature of its market presence in New Jersey.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Another State has shown a notable upward trajectory from June to September 2025. Initially ranked 67th in June, Another State was absent from the top 20 in July, but made a significant comeback by climbing to 52nd in August and further improving to 36th in September. This upward trend indicates a positive shift in sales momentum. In contrast, Goodies started outside the top 20 in June and made a remarkable leap to 33rd by September, showcasing a rapid sales increase. Meanwhile, The Botanist experienced a decline, dropping from 30th in July to 38th in September, suggesting a potential loss in market share. Savvy also showed fluctuations, with a notable absence from the top 20 in July but rebounding to 32nd by September. Later Days maintained a relatively stable presence, though it experienced a slight decline from 28th in June to 39th in September. These dynamics highlight the competitive pressures and opportunities for Another State to capitalize on its recent gains and further enhance its market position.
Notable Products
In September 2025, the top-performing product for Another State was Cherry Cola Gummies 10-Pack (100mg) in the Edible category, which climbed to the first position with notable sales of 6079 units. Mango Gummies 10-Pack (100mg) also made a strong entry, securing the second spot in the same category. Animal Mint Cake Pre-Roll (1g) improved its rank from fourth to third, showing a positive trend in the Pre-Roll category. Tangerine Gummies 10-Pack (100mg) moved up from fifth to fourth place, indicating a growing preference among consumers for this Edible product. Jelly Donut Pre-Roll (1g) maintained a steady performance by debuting at fifth place, marking its presence in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
