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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Loosies concentrated 99.66% share in Pre-Roll during June 2026 while Vapor Pens held 0.34%, with Pre-Roll down 7.34% month over month but up 907.04% year over year and Vapor Pens up 85.17% month over month with no year-over-year baseline. Average price fell 86.28% year over year to $1.51 while Pre-Roll averaged $1.50 and Vapor Pens averaged $35.24, and the brand ranked 28 in Pre-Roll in Michigan, implying mix-driven volume gains came from deep price compression and near-total reliance on a single category.
The 99.66% Pre-Roll reliance combined with a 7.34% month-over-month decline and a 28 rank in Michigan indicates vulnerability to Pre-Roll category swings even as the 907.04% year-over-year surge scales distribution. The 85.17% month-over-month lift in Vapor Pens from a 0.34% base suggests a testing phase that could hedge category risk, and the 86.28% year-over-year price drop signals a value-led position that trades margin for share, implying that sustaining growth will depend on stabilizing Pre-Roll pricing while expanding a second leg in Vapor Pens to reduce concentration risk.
Competitive Landscape
Loosies sits at rank #28 in MI Pre-Roll for June 2026, improving 15 positions from #43 in March 2026 and coming off a peak of #26 in May 2026; this places the brand below Jeeter at #1, which held rank #1 year over year while its sales fell 7.9%, and behind Mitten Extracts, which advanced to #4 from #8 year over year alongside a 114.4% sales increase. Relative to Cali-Blaze at #2 with a 33.1% sales decline and Goodlyfe Farms at #5 with a 32.3% decline, Loosies’ two-month climb from #43 to #28 suggests recent distribution or assortment gains are aiding rank recovery, but the slip from #26 in May 2026 to #28 in June 2026 implies the trajectory depends on sustaining velocity amid top-tier incumbents.
Notable Products
Strawberry Cough Pre-Roll (1g) posted the steepest decline at -10.9% month over month, sliding to rank 7 while Block Party Pre-Roll (1g) surged +33.8% into rank 10, signaling a rotation within the lineup away from a formerly reliable mover toward newer traction. Lemon Cherry Gelato Pre-Roll (1g) rose +21.1% to hold rank 1 and Banana Bundt Cake Pre-Roll (1g) gained +20.8% at rank 2, while three mid-pack SKUs rose between +17% and +19% as the only top-10 contraction sat below -10%. All ten of the top products are Pre-Roll SKUs, concentrating the portfolio entirely in one category with June 2026 top-line volume anchored by a single leader at $25,774 and a broad tail of +8% to +21% movers. The pattern implies Loosies is consolidating around Pre-Rolls with momentum skewed to flavor-led line extensions, while pruning laggards like Strawberry Cough Pre-Roll (1g) could compound share capture at the top of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
