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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Loosies is stocked at 189 licensed dispensaries across Michigan, New Jersey, and 2 other states, 149 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Flint, and Battle Creek. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Loosies concentrated 92.51% of July 2026 sales in Pre-Roll, with Flower at 4.91% and Vapor Pens at 2.58%, a mix that pairs a 383.69% year-over-year surge in Pre-Roll with a 3.07% month-over-month uptick. Vapor Pens expanded rapidly month over month at 761.59% while Flower rose 13.79% MoM, contrasting with a brand-level average price drop of 88.05% YoY and positioning July 2026 rank 27 in Pre-Roll within Michigan. The pattern indicates Loosies is anchoring volume in value-priced Pre-Rolls while testing adjacent formats, using steep unit pricing (average price $1.39) to drive velocity that sustains category rank momentum.
The rapid MoM acceleration in Vapor Pens at 761.59% alongside only a 2.58% share, and a Pre-Roll share of 92.51% paired with just 3.07% MoM growth, signals early-stage trial in new formats without risking core Pre-Roll scale. Coupled with a 422.88% brand sales YoY increase and rank 27 in Pre-Roll in Michigan, the strategy implies Loosies is prioritizing price-led acquisition in its primary category while seeding diversification, which could trade some margin for sustained shelf presence and optionality to rebalance mix if Vapor Pens or Flower efficiency improves.
Competitive Landscape
Loosies sits at rank 27 in July 2026, improving 5 positions from rank 32 in April 2026 while remaining just 1 spot off its peak rank of 26 from February 2026; with no year-over-year rank recorded, the quarter-to-date climb of 16% in rank position (from 32 to 27) contrasts with a flat year-over-year signal. Against competitors, Jeeter held #1 with a 4.0% sales lift year over year while Cali-Blaze stayed at #2 despite a 38.5% sales decline, indicating top-tier stability even amid mixed growth; meanwhile, Mitten Extracts advanced to #4 from #7 alongside a 68.5% sales increase, outpacing Loosies’ modest rank momentum by a wider margin than Loosies’ 1-position gap to its February 2026 peak. The pattern implies Loosies is edging back into the mid-pack but needs sharper gains to avoid being outpaced by faster-climbing rivals and to convert a short-term lift into durable rank advancement.
Notable Products
Zkittles X Zkittles Pre-Roll (1g) led the month with a +61.5% MoM surge and reached rank 2, while Skywalker OG Pre-Roll (1g) posted a +56.4% MoM increase to take rank 1 and together these two accounted for the only gains above +50%. Banana Bundt Cake Pre-Roll (1g) declined -10.9% MoM at rank 7, contrasting with City Kush Pre-Roll (1g) up +13.8% at rank 6 and Block Party Pre-Roll (1g) up +13.3% at rank 10, indicating momentum is concentrated at the very top rather than broad-based across mid-tier SKUs. Nine of the top ten are Pre-Roll SKUs, and with Sour Diesel Pre-Roll (1g) at rank 4 alongside White Gummy Pre-Roll (1g) at rank 5 near the $24,000 level, the category concentration suggests Loosies is leaning into a depth strategy in Pre-Rolls rather than diversifying the portfolio.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
