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Sep-2025
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Overview
Market Insights Snapshot
Loosies has shown a remarkable upward trajectory in the Pre-Roll category within New Jersey. Starting from a rank of 49 in June 2025, the brand ascended to the 26th position by September 2025. This consistent improvement reflects a significant increase in consumer preference and market penetration over the months. Notably, the brand was absent from the top 30 list prior to June, indicating a successful strategy implementation that has now placed them among the more competitive players in the Pre-Roll segment. This upward movement is particularly impressive given the competitive nature of the market in New Jersey, suggesting that Loosies is capturing increased consumer interest and potentially expanding its market share.
While Loosies has made strides in New Jersey, their absence from the top 30 rankings in other states and categories suggests there is still room for growth and expansion. The brand's focused success in the Pre-Roll category in New Jersey could be a strategic foundation for broader market penetration. However, the lack of presence in other regions highlights a potential limitation or a targeted approach that may need reevaluation if the brand aims for a more widespread impact. Observing how Loosies leverages its current momentum in New Jersey could provide insights into its future strategies and potential entry into other markets.
Competitive Landscape
In the competitive landscape of the New Jersey pre-roll category, Loosies has shown a notable upward trajectory in its rankings, moving from 49th place in June 2025 to 26th place by September 2025. This improvement is significant, especially when compared to competitors like Feelz Flower, which started at 56th place in June and climbed to 28th place in September, and North Lake Supply, which maintained a relatively stable position, peaking at 21st in August before settling at 25th in September. Meanwhile, Another State consistently held a strong position, staying within the top 30 throughout the period. The entry of High Wired in September at 24th place adds further competitive pressure. Despite these challenges, Loosies' consistent rise in rank suggests a positive reception in the market, likely driven by strategic marketing or product differentiation, which could be a key factor for potential investors or partners to consider.
Notable Products
In September 2025, the top-performing product for Loosies was Super Lemon Haze Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank from fourth in August, with sales reaching 2,337 units. Following closely was Northern Lights Pre-Roll (1g), which maintained a strong presence by securing the second position, having previously held the top spot for three consecutive months. Grand Daddy Purps Kief Infused Pre-Roll (1g) made a notable entry into the rankings, achieving third place after not being ranked in August. Pablo's Revenge Pre-Roll (1g) dropped one spot to fourth, while Skittlez Pre-Roll (1g) re-entered the top five, albeit in fifth place. This shift in rankings indicates a dynamic market with increasing competition among Pre-Roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
