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Apr-2026
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Overview
Market Insights Snapshot
In the Michigan market, Loosies has shown a noteworthy improvement in the Pre-Roll category. Starting the year outside the top 30, Loosies climbed to the 26th position by February, although it briefly slipped to 38th in March before recovering to 27th in April. This fluctuation indicates a growing presence and potential volatility in the market. The brand's sales trajectory supports this upward trend, with sales increasing significantly from January to April, highlighting a strong performance in this category.
Conversely, in New Jersey, Loosies has faced challenges in gaining a foothold within the Pre-Roll segment. Despite being ranked 54th in January, the brand has struggled to maintain upward momentum, slipping to 66th by April. This decline in ranking is mirrored by a downward trend in sales figures, suggesting that Loosies may need to reassess its strategy to better compete in this market. The contrast in performance between these two states underscores the varied market dynamics and consumer preferences that can impact a brand's success across different regions.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Loosies has shown a dynamic shift in its ranking over the first four months of 2026. Starting at rank 73 in January, Loosies made a significant leap to rank 26 in February, indicating a strong surge in market presence. However, this was followed by a slight dip to rank 38 in March before climbing back up to rank 27 in April. This fluctuation suggests a competitive struggle among brands in this category. Notably, Exotic Genetix has demonstrated a consistent upward trajectory, moving from rank 76 in January to 26 in April, potentially posing a threat to Loosies' market share. Meanwhile, Goldkine, despite starting strong at rank 14 in January, experienced a decline to rank 25 by April, which may provide an opportunity for Loosies to capitalize on. The competitive dynamics in Michigan's pre-roll category underscore the importance of strategic positioning and adaptability for Loosies to maintain and enhance its market standing.
Notable Products
In April 2026, the top-performing product from Loosies was Strawberry Cough Pre-Roll (1g) in the Pre-Roll category, which reclaimed the top spot after slipping to fifth in March with a notable sales figure of 30,673 units. Zkittles X Zkittles Pre-Roll (1g) made a strong debut, securing the second rank. City Kush Pre-Roll (1g) re-entered the rankings at the third position after being unranked in February and March. Banana Bundt Cake Pre-Roll (1g) maintained its position at fourth, showing consistent performance. Lemon Cherry Gelato Pre-Roll (1g) rounded out the top five, dropping one spot from its previous fourth-place ranking in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
