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Nov-2025
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Overview
Market Insights Snapshot
Fenix has demonstrated notable fluctuations in its rankings across various categories in Arizona. In the Flower category, Fenix experienced a significant drop from 4th place in August to 18th in October, before rebounding to 11th in November. This suggests a volatile performance that might be influenced by external market conditions or internal strategic shifts. In contrast, the Pre-Roll category shows a more stable and positive trend, with Fenix maintaining a steady presence within the top 10, holding the 7th position consistently in October and November. Such stability in Pre-Roll could indicate a strong consumer base or effective product positioning in this segment.
In the Vapor Pens category, Fenix's rankings reveal a downward trend, slipping from 15th in August to 18th by November. This decline might reflect increased competition or a shift in consumer preferences within Arizona. Notably, the brand was not present in the top 30 for some categories during certain months, which could be a point of concern or an area for potential growth. These patterns suggest that while Fenix has a foothold in certain categories, there are opportunities for improvement and expansion, particularly in segments where they are not consistently ranked.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Fenix experienced notable fluctuations in its rank over the past few months, reflecting a dynamic market environment. In August 2025, Fenix held a strong position at rank 4, but saw a significant drop to rank 15 in September and further to 18 in October, before recovering to rank 11 in November. This volatility suggests a highly competitive market where brands like Curaleaf and Connected Cannabis Co. have maintained relatively stable positions, with Curaleaf consistently ranking within the top 10. Meanwhile, Drip Oils + Extracts demonstrated a strong upward trend, climbing from rank 20 in August to rank 9 in November, potentially posing a growing threat to Fenix's market share. Despite these challenges, Fenix's recovery in November indicates resilience and potential for regaining a stronger foothold in the market.
Notable Products
In November 2025, Purple Haze Infused Pre-Roll (1g) maintained its position as the top-performing product for Fenix, with sales figures reaching 21,893. Lime OG Infused Pre-Roll (1g) held steady at the second rank, continuing its performance from the previous two months. AK47 Infused Pre-Roll (1g) consistently occupied the third position across all months from August to November. Brain Stain (14g) re-entered the rankings at the fourth position after being unranked in September and October. Brain Stain Pre-Roll (1g) remained stable at the fifth position, mirroring its October ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
