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Oct-2025
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Overview
Market Insights Snapshot
Fenix's performance in Arizona shows a varied trajectory across different product categories. In the Flower category, Fenix experienced a notable decline, dropping from 4th place in July to 16th by October. This decline in ranking is accompanied by a significant decrease in sales, indicating challenges in maintaining market share. In contrast, the Pre-Roll category tells a more optimistic story, with Fenix climbing from 12th to 7th place over the same period. This upward movement suggests a strengthening presence in the Pre-Roll market, potentially driven by increased consumer demand or strategic marketing efforts. On the other hand, Vapor Pens saw a less consistent performance, with Fenix hovering around the middle of the top 30, ending October in 15th place after a brief improvement in September.
Fenix's absence from the top 30 in some categories and months highlights areas for potential growth and improvement. For instance, not being in the top 30 in certain months for specific categories could point to competitive pressures or shifts in consumer preferences that Fenix needs to address. The contrasting performance across categories in Arizona underscores the importance of a diversified product strategy and the need to adapt to market dynamics. The brand's ability to capitalize on the positive trends in the Pre-Roll category while addressing the challenges in Flower could be crucial for sustaining long-term growth. Overall, Fenix's journey in Arizona offers valuable insights into the brand's strategic positioning and market responsiveness.
Competitive Landscape
In the competitive landscape of the Arizona flower market, Fenix has experienced notable fluctuations in its ranking over the past few months, which may impact its market strategy and sales performance. While Fenix maintained a strong position at rank 4 in July and August 2025, it saw a significant drop to rank 14 in September and further to rank 16 in October. This decline coincides with the rise of competitors such as Drip Oils + Extracts, which improved its ranking from 23 in July to 14 in October, and Savvy, which moved from rank 25 in July to 15 in October. Notably, 22Red also made a significant leap from being outside the top 20 in July to securing the 17th position by October. These shifts suggest a highly dynamic market where Fenix's competitors are gaining traction, potentially affecting Fenix's sales momentum and necessitating strategic adjustments to regain its earlier standing.
Notable Products
In October 2025, the top-performing product for Fenix was Purple Haze Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one position consistently from July through October, with a notable sales figure of 16,671 units. Lime OG Infused Pre-Roll (1g) secured the second spot, improving from its fourth place in August and sustaining its rank from September. AK47 Infused Pre-Roll (1g) held steady in third place throughout the months of August to October. Rainbow BTZ (14g) made its debut in the rankings, placing fourth in the Flower category for October. Brain Stain Pre-Roll (1g) re-entered the rankings in October at fifth place, after being absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
