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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fenix is stocked at 17 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, El Mirage, Kingman, Mesa, and Miami. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fenix leaned heavily into Flower in July 2026, with the category holding 79.92% share and growing 17.79% month over month even as it declined 6.90% year over year, while Pre-Roll fell 23.53% month over month despite a 15.24% year-over-year gain and Vapor Pens inched up 7.24% month over month after a 67.19% year-over-year drop. This mix shift coincided with a 22.57% year-over-year cut in average price and an overall brand sales decline of 13.92% year over year, implying the month-over-month lift is concentrated in Flower volume rather than price. The thesis is that July 2026 performance was driven by a tactical pivot toward Flower that offset Pre-Roll weakness and partially stabilized Vapor Pens, concentrating exposure in a single category while using lower prices to sustain throughput.
Positioning-wise, a 79.92% Flower concentration paired with a 17.79% month-over-month Flower increase indicates reliance on a category where rank is 5 in Flower in Arizona, while the 23.53% month-over-month decline in Pre-Roll and the 67.19% year-over-year contraction in Vapor Pens suggest reduced breadth. With brand average price down 22.57% year over year against category-level divergences—Pre-Roll up 15.24% year over year but shrinking month over month, Vapor Pens recovering 7.24% month over month—Fenix is prioritizing share defense within Flower over cross-category balance. The implication is a trade-off: short-term volume resilience tied to Flower momentum and pricing elasticity at the expense of portfolio diversification, leaving future growth contingent on stabilizing Pre-Roll run-rate and rebuilding Vapor Pens mix above its 5.92% share.
Competitive Landscape
Fenix sits at rank #5 in July 2026, down 1 position year over year from #4, and up 3 positions since April 2026 when it was #8; the brand’s peak of #4 in July 2025 contrasts with today’s #5, signaling a one-rank slide over twelve months while near-peers shifted more sharply. Brown Bag moved up from #5 to #4 year over year while posting a 79.0% sales increase, and Just Flower held #1 with a 21.8% YoY sales lift, indicating that Fenix’s modest rank deterioration alongside a recent 3-position climb quarter-on-quarter implies a stable middle-tier position that is being outpaced by faster risers.
Notable Products
Jamaica Kush Pre-Roll (1g) posted the steepest movement in July 2026 with a -50.3% month-over-month drop while holding rank 4, contrasting with Pineapple Donut (3.5g) which jumped +51.5% to rank 1. Brain Stain (14g) fell -27.5% yet still sat at rank 2, and four of the top ten are Pre-Roll SKUs spanning ranks 3 through 7 and 8 through 10, signaling format concentration even as volatility widens. This mix implies Fenix is pivoting toward a hero Flower SKU strategy led by Pineapple Donut while accepting churn in mid-tier Pre-Rolls to prioritize margin and velocity at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
