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Aug-2025
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Overview
Market Insights Snapshot
In Arizona, Fenix has demonstrated a notable upward trajectory in the Flower category. The brand improved its ranking significantly from not being in the top 30 in May 2025 to securing the 9th position in June and further advancing to the 4th position by July and August. This ascent is indicative of Fenix's growing market presence and consumer preference within the state. The sales figures underpinning this rise show a substantial increase from May to June, which then stabilized in the subsequent months. However, the brand's absence from the rankings in May suggests a prior struggle to capture market attention, highlighting a significant turnaround in performance.
In the Pre-Roll category, Fenix maintained a consistent presence within the top 15 in Arizona, with a steady climb from 12th in May to 9th by August 2025. This steady improvement reflects a strategic positioning that seems to resonate well with consumers. Despite not breaking into the top 10 until August, the gradual increase in rankings each month suggests a methodical approach to capturing market share. The sales data corroborates this trend, showcasing a notable increase from May to August, indicating a strengthening brand loyalty and expanding consumer base. The consistent presence in the rankings highlights Fenix's ability to maintain relevance and competitiveness in a crowded market.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Fenix has demonstrated a notable upward trajectory, particularly from June to August 2025. Initially absent from the top 20 in May, Fenix surged to 9th place in June and further climbed to 4th place by July, maintaining this position in August. This rise is indicative of a significant increase in consumer interest and market penetration. In contrast, Mohave Cannabis Co. consistently held strong in the top ranks, moving from 3rd to 2nd place by August, while Find. experienced a slight decline from 2nd to 3rd place. Meanwhile, Curaleaf and Dr. Greenthumb's showed more volatility, with Curaleaf dropping from 4th to 5th and Dr. Greenthumb's climbing from 11th to 6th over the same period. Fenix's rapid ascent suggests a robust marketing strategy and product appeal, positioning it as a formidable competitor in the Arizona Flower market.
Notable Products
In August 2025, Purple Haze Infused Pre-Roll (1g) maintained its top position among Fenix products, achieving the highest sales with a notable figure of 26,634. Brain Stain (14g) entered the rankings at the second position, showcasing significant interest in the Flower category. AK47 Infused Pre-Roll (1g) improved its standing to third, recovering from a slight dip in July. Lime OG Infused Pre-Roll (1g) held steady in fourth place, consistent with its performance in previous months. Lastly, Brain Stain Pre-Roll (1g) debuted at fifth, indicating a growing demand for new pre-roll options from Fenix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
