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Dec-2025
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Overview
Market Insights Snapshot
Fenix has shown notable performance in the Arizona market, particularly in the Flower category. Over the last four months of 2025, Fenix climbed from the 16th position in September to secure the 10th spot by December. This upward trajectory indicates a strengthening presence in the Flower category, driven by a significant increase in sales. In contrast, the Vapor Pens category experienced a decline in rank from 13th in September to 18th by November, with a slight recovery in December. The Pre-Roll category has maintained a relatively stable standing, hovering between the 7th and 8th positions, demonstrating consistent performance despite a slight dip in sales.
The absence of Fenix from the top 30 brands in other states or provinces could be seen as a potential area for growth or a missed opportunity. Their performance in Arizona suggests that there is a foundation for success that could be leveraged in other markets. However, the lack of presence in top rankings elsewhere might indicate challenges in scaling or penetrating new territories. This presents a dual narrative of success within a specific region and the challenge of replicating that success on a broader scale.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, Fenix has shown a notable upward trajectory in recent months, climbing from a rank of 19 in October 2025 to 10 by December 2025. This improvement in rank is indicative of a positive trend in sales performance, with Fenix's sales increasing steadily from October to December. In contrast, Curaleaf experienced a decline in rank, dropping from 5 in September to 9 in December, alongside fluctuating sales figures. Meanwhile, Grassroots made a significant leap from rank 15 in November to 8 in December, surpassing Fenix in the final month of the year. High Grade saw a decline in rank, from 6 in September to 12 in December, reflecting a downward sales trend. Additionally, Drip Oils + Extracts improved its position from 18 in September to 11 in December, showcasing a competitive edge in sales growth. Fenix's ability to improve its rank amidst these dynamic shifts highlights its growing presence and competitiveness in the Arizona flower market.
Notable Products
In December 2025, the top-performing product for Fenix remained Purple Haze Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its position at rank 1 with sales of 15,698 units. AK47 Infused Pre-Roll (1g) climbed to rank 2, up from rank 3 in previous months, showing a robust sales figure of 12,199 units. Lime OG Infused Pre-Roll (1g) dropped to rank 3 from its consistent second place in prior months. Brain Stain Pre-Roll (1g) improved its position to rank 4 from rank 5 in November. Pineapple Donut Pre-Roll (1g) entered the rankings for the first time at rank 5, indicating a promising debut in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
