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Oct-2025
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Overview
Market Insights Snapshot
Firebrand Infusions has shown a positive trend in the vapor pen category within Ohio. Over the past four months, the brand has improved its ranking from 26th in July 2025 to 18th by October 2025. This upward movement reflects a consistent increase in sales, with a notable jump in October. The brand's ability to climb the rankings indicates a growing consumer preference for their vapor pen products in this state. However, it is important to consider how they perform in other states and categories, as the absence of rankings in other regions might suggest areas for potential growth or challenges in market penetration.
While Firebrand Infusions is making strides in Ohio, the absence of their ranking in the top 30 brands across other states and categories is noteworthy. This could imply either a lack of presence in those markets or that competition is particularly fierce, making it challenging for Firebrand Infusions to break through. Understanding these dynamics can be crucial for stakeholders looking to capitalize on regional strengths or address market gaps. The brand's performance in Ohio might serve as a model for expansion strategies in other states where they are not yet ranked.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Firebrand Infusions has shown a notable upward trajectory in its rankings over recent months. Starting from outside the top 20 in July 2025, Firebrand Infusions climbed to the 18th position by October 2025, indicating a positive trend in market presence and consumer preference. This ascent is particularly significant when compared to competitors like Sauce Essentials, which maintained a relatively stable rank, and The Botanist, which fluctuated slightly but remained below Firebrand Infusions by October. Meanwhile, Firelands Scientific showed a consistent performance, slightly ahead of Firebrand Infusions, yet the gap is narrowing. The rise in Firebrand Infusions' rank is mirrored by a steady increase in sales, reflecting growing consumer interest and potentially effective marketing strategies. This momentum positions Firebrand Infusions as a brand to watch in the Ohio vapor pen market.
Notable Products
In October 2025, the Blue Dream Distillate Cartridge (1g) from Firebrand Infusions maintained its top position in the Vapor Pens category with impressive sales of 3,042 units. The GG #4 Distillate Cartridge (1g) climbed back up to the second position after dropping to fourth place in September. Tiger's Blood Distillate Cartridge (1g), a new entry this month, secured the third spot, indicating strong market acceptance. Strawberry Shortcake Distillate Cartridge (1g) re-entered the rankings at fourth place, showing a notable comeback. Northern Lights Distillate Cartridge (1g), which had previously peaked at the top in August, rounded out the top five, demonstrating consistency in performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
