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Feb-2026
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Overview
Market Insights Snapshot
In the state of Ohio, HillFire's performance across different cannabis categories has shown a mix of stability and fluctuation. The Flower category, for instance, has seen a decline, with HillFire not making it into the top 30 brands from November 2025 to February 2026. This downward trend suggests potential challenges in maintaining competitiveness within the Flower market in Ohio. On the other hand, the Vapor Pens category presents a more resilient picture. Despite a slight dip in January 2026, HillFire managed to maintain a relatively stable position, peaking at rank 17 in December 2025 and showing an ability to recover quickly by February 2026. This indicates a stronger foothold in the Vapor Pens market compared to Flower.
HillFire's performance in the Pre-Roll category in Ohio also reflects some interesting dynamics. The brand saw a significant improvement in its ranking from November to December 2025, jumping from 26th to 17th place. However, this was followed by a slight drop in January 2026 and a further decline to 25th place in February 2026. This fluctuation suggests that while HillFire can achieve competitive rankings, sustaining them remains a challenge. The sales movement in this category mirrors the ranking shifts, highlighting the volatility and competitive nature of the Pre-Roll market in Ohio. Overall, HillFire's performance across these categories indicates areas of strength and opportunities for growth, particularly in the Vapor Pens segment, while also pointing to potential areas for strategic improvement in the Flower and Pre-Roll markets.
Competitive Landscape
In the competitive Ohio vapor pen market, HillFire has experienced fluctuating rankings over the recent months, reflecting a dynamic competitive landscape. Notably, HillFire's rank improved from 21st in November 2025 to 17th in December 2025, suggesting a positive reception during the holiday season, but it slipped back to 22nd in January 2026 before recovering slightly to 20th in February 2026. This volatility contrasts with brands like Timeless, which maintained a relatively stable presence, consistently ranking between 15th and 18th. Meanwhile, The Botanist showed a strong performance in December 2025, achieving 12th place, but fell out of the top 20 by February 2026. Despite these shifts, HillFire's sales figures indicate a downward trend from December 2025 to February 2026, which may suggest a need for strategic adjustments to regain market share and improve brand positioning against competitors like King City Gardens, which consistently ranked 19th. This analysis highlights the importance of continuous market adaptation to maintain and improve HillFire's competitive edge in Ohio's vapor pen category.
Notable Products
In February 2026, HillFire's top-performing product was Buried in Blue Distillate Cartridge (1g) from the Vapor Pens category, maintaining its first-place rank from January with sales of 1197 units. Barry Noir Distillate Cartridge (1g) debuted strongly in second place, despite no previous ranking data. Maui Wowie Distillate Cartridge (1g), another Vapor Pen product, slipped to third place from its consistent second-place position in the preceding months. King Kush Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, showcasing a notable presence in the Pre-Roll category. Acapulco Gold Distillate Cartridge (1g) also appeared in the rankings for the first time, securing fifth place, indicating a strong performance among new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
