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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HillFire is stocked at 97 licensed dispensaries across Ohio and West Virginia, 70 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Cleveland, Toledo, and Akron. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HillFire’s category mix in July 2026 concentrated 59.92% share in Vapor Pens with 507.38% year-over-year growth but a 27.76% month-over-month decline, while Flower held 34.11% share with 54.60% year-over-year growth and a 39.70% month-over-month decline; Pre-Roll contributed 5.97% share with a 15.50% month-over-month decline and no year-over-year baseline. Despite brand-level sales growing 213.22% year over year alongside a 23.21% decline in average price to $23.05, the simultaneous month-over-month pullback in Vapor Pens and Flower indicates a volume-led expansion year over year that is encountering short-term demand or inventory friction within July’s category cadence.
With Vapor Pens as the top category and a state-context rank of 17 in Ohio for Vapor Pens, the 59.92% mix and outsized 507.38% year-over-year surge suggest HillFire is positioned as a value-forward, pen-led brand, reinforced by the 23.21% average price decrease and a 24.10 average price in Vapor Pens relative to 25.35 in Flower. The sharper 39.70% month-over-month drop in Flower versus the 27.76% decline in Vapor Pens implies HillFire’s short-term resilience is anchored in pens rather than Flower, and the 5.97% Pre-Roll share with a 15.50% month-over-month decline signals limited diversification; together, these shifts imply HillFire’s near-term positioning hinges on sustaining Vapor Pen velocity while stabilizing Flower to defend share without further price compression.
Competitive Landscape
HillFire sits at rank #17 in Ohio Vapor Pens in July 2026, a YoY climb of 28 positions from #45, while improving 1 place versus April 2026’s #18 and coming off a peak of #11 in June 2026; by contrast, Certified (Certified Cultivators) held #1 both YoY and currently, and Select advanced from #5 to #3 as its sales grew 55.6% YoY. Relative to other movers, &Shine improved from #3 to #2 on 27.3% YoY sales growth, while Butterfly Effect - Grow Ohio slid from #2 to #5 alongside a -2.3% YoY sales change; HillFire’s shift from #18 in April 2026 to #17 in July 2026, despite falling back from a June 2026 peak at #11, implies mid-pack volatility with near-term upside if June’s momentum can be stabilized.
Notable Products
Brunch Punch Distillate Cartridge (1g) posted the steepest decline in July 2026 at -38.2% MoM and sat at rank 6, while Space Cafe (2.83g) fell -37.3% MoM at rank 9. Acapulco Gold Distillate Cartridge (1g) also contracted -32.9% MoM yet held rank 1, and Acapulco Gold Distillate Disposable (1g) dropped -28.0% MoM at rank 10. Vapor Pens accounted for seven of the top ten SKUs, concentrating mix risk even as only one Flower item reached the top five and Motor Mendo (2.83g) held rank 3 with $22,417 in July 2026 sales. The pattern implies HillFire is leaning on a high-penetration Vapor Pens portfolio that is exposed to month-to-month volatility, suggesting the brand’s commercial direction hinges on stabilizing pen demand while selectively reinforcing Flower to balance swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
