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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
HillFire’s May 2026 category mix concentrated in Flower at 47.40% share and Vapor Pens at 43.44% share, while Pre-Roll held 9.17% share; month over month, Flower declined 6.53% and Vapor Pens declined 7.17%, with Pre-Roll contracting 57.65%. Average price varied by category, with Flower at $26.99 and Vapor Pens at 26.20, coinciding with a rank of 30 in Flower within Ohio; the sharper Pre-Roll pullback versus the mid‑single‑digit declines in the two core categories implies mix consolidation toward higher-priced inhalables even as overall volumes softened.
The combined 90.84% share from Flower and Vapor Pens, alongside a 57.65% month-over-month drop in Pre-Roll and a 6.53% decline in Flower, suggests HillFire is trading depth for focus, prioritizing categories where price points near $26 align with its positioning. Holding 30th rank in Flower in Ohio while Vapor Pens slipped 7.17% month over month indicates that share defense will hinge on stabilizing core inhalables rather than rebuilding the 9.17% Pre-Roll slice, implying a near-term strategy oriented to margin-preserving SKUs over breadth.
Competitive Landscape
HillFire sits at rank #30 in OH Flower in May 2026, improving 5 positions from #35 in February 2026, while year-over-year rank is unavailable and thus not a contributor to the trajectory; the brand also hit a peak rank of #30 in May 2026, marking a 0-position gap between current and peak. Against this backdrop, Riviera Creek holds #1 despite a -10.1% year-over-year sales change, and RYTHM advanced to #2 after a 7-spot year-over-year climb with +49.2% sales growth, indicating leadership is concentrated among movers with either stability or acceleration. The movement from #35 to #30 over three months, combined with peers like Klutch Cannabis jumping 16 ranks to #3 on +161.7% year-over-year sales, implies HillFire’s recent rank gains are incremental and will require faster velocity to convert into mid-tier competitiveness.
Notable Products
Motor Mendo (2.83g) posted the steepest movement in May 2026 with a -66.8% month-over-month drop that pushed it down to rank 7, while Buried in Blue CO2 Distillate Cartridge (1g) fell -27.3% to rank 2, signaling pressure on both Flower and Vapor Pens. Flower concentration is visible with four of the top ten SKUs in Flower, led by Space Cafe (2.83g) at rank 1 and Watermelon Rift (2.83g) at rank 3, contrasting with Vapor Pens where Acapulco Gold Distillate Disposable (1g) slid -25.3% to rank 8. The top-line is anchored by one Flower leader at rank 1 alongside a declining Vapor Pens flagship at rank 2, with only $48,168 separating the category signals into premium Flower pull and softening inhalables. The mix implies HillFire is tilting toward Flower-led volume while Vape reliance is weakening, suggesting assortment and promo weight should pivot toward stable Flower anchors and selective Vape SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
