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Nov-2025
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Overview
Market Insights Snapshot
In Ohio, HillFire's performance in the Flower category has shown a positive trend over the months from August to November 2025. Despite not making it to the top 30 in August and September, the brand climbed to 38th place by November, indicating a resurgence in consumer interest. This upward movement is noteworthy, considering their sales figures in October reached over $270,000, marking a significant recovery from a dip in September. Meanwhile, the Vapor Pens category has seen a more stable performance, with HillFire maintaining a consistent position around the low 20s in ranking, and steady sales figures hovering around $320,000 in recent months.
Conversely, HillFire's presence in the Pre-Roll category in Ohio has been less stable. After entering the top 30 in September at rank 13, the brand experienced a decline, slipping to 24th place by November. This drop in ranking might suggest challenges in maintaining market share or possibly increased competition within the category. The sales in this category reflect this volatility, with a notable drop in November compared to the peak in October. Such fluctuations highlight the competitive nature of the cannabis market in Ohio and the need for brands like HillFire to continuously adapt their strategies to maintain and improve their standings across different product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, HillFire has experienced a relatively stable position, maintaining a rank of 21 in both October and November 2025, after a slight dip to 22 in September. This stability contrasts with the dynamic shifts observed in other brands, such as The Lab Concentrates, which climbed from rank 31 in October to 23 in November, indicating a significant upward trend in sales. Meanwhile, Firelands Scientific and King City Gardens have shown fluctuations, with Firelands Scientific dropping from rank 16 in October to 19 in November, and King City Gardens maintaining a steady rank of 20 during the same period. Despite these fluctuations, HillFire's consistent rank suggests a stable customer base, although the brand may need to innovate or increase marketing efforts to compete with the rising popularity of brands like The Lab Concentrates.
Notable Products
In November 2025, HillFire's top-performing product was Dragon Cheese Pre-Roll (1g) in the Pre-Roll category, maintaining its position as the leading product from October with sales of 1696 units. The Buried in Blue Distillate Cartridge (1g) rose significantly to the second position in Vapor Pens, a notable increase from its fifth position in August. Maui Wowie Distillate Cartridge (1g) experienced a slight drop from second to third place in the same category. New entries for November include Hella Jelly Distillate Cartridge (1g) and Hella Jelly Distillate Disposable (1g), ranking fourth and fifth, respectively, in the Vapor Pens category. These changes highlight a dynamic shift in product popularity within HillFire's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
