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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, HillFire concentrated 63.28% of sales in Vapor Pens with a 77.03% month-over-month increase, while Flower held 31.28% share but declined 28.83% MoM; Pre-Roll accounted for 5.44% share with a 23.67% MoM contraction. Year over year, Flower expanded 342.61% even as the brand’s average price fell 46.90%, and brand-level sales were up 1,315.12% YoY, indicating unit-driven gains; meanwhile, Vapor Pens lacked a YoY reading but carried the portfolio’s growth weight in June through MoM acceleration. With Vapor Pens ranked 10th in Ohio and the category’s share at nearly two-thirds, the mix shift implies HillFire is leaning into a higher-ticket inhalable core while using price to widen access, positioning the brand to trade volume for rank stability amid category cyclicality.
The combined 77.03% MoM surge in Vapor Pens alongside a 28.83% MoM pullback in Flower rebalances demand toward cartridges, and the 23.67% MoM drop in Pre-Roll concentrates focus on two primary pillars rather than a three-way spread; the 342.61% YoY Flower rise suggests that when supply aligns, Flower can act as a secondary growth engine. With rank 10 in Ohio Vapor Pens and a 46.90% YoY price decrease at the brand level, the pattern implies HillFire is using down-tier price points to defend placement while letting Vapor Pens carry visibility, setting up a barbell where Flower’s YoY momentum backstops share volatility and Vapor Pens’ MoM spikes protect the June leaderboard position.
Competitive Landscape
HillFire is ranked #10 in OH Vapor Pens in June 2026, improving 7 positions from #17 in March 2026, while its year-over-year rank is unavailable and therefore the YoY change is indeterminate; in contrast, Select moved up one spot from #5 to #4 year-over-year with 24.10% sales growth, and Rove advanced five places from #10 to #5 alongside 98.50% growth, indicating that HillFire’s three-month climb into a new peak rank of #10 in June 2026 must accelerate further to keep pace with rivals gaining 1–5 rank positions on double-digit to near‑triple‑digit growth.
Notable Products
Brunch Punch Distillate Cartridge (1g) posted the largest month-over-month gain at 114.9% and climbed to rank 4, while Maui Wowie Distillate Cartridge (1g) rose 65.3% at rank 5; by contrast, no top-10 SKU recorded a decline over -10%, so the story skews toward upside momentum. Space Cafe (2.83g) advanced 91.4% at rank 3 and Orangealicious (2.83g) increased 40.7% at rank 8, with Flower holding two of the top ten even as Vapor Pens account for five of the top ten. Acapulco Gold Distillate Cartridge (1g) remained the category anchor at rank 1 with $115,546, and the Vapor Pens cluster spans ranks 1, 4, 5, 6, 7, and 9. The concentration of Vapor Pens in six top-10 slots alongside surging cartridges implies HillFire is leaning into inhalable convenience to drive June 2026 mix and is likely prioritizing scalable pen platforms over breadth in Pre-Roll or Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
