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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
HillFire is stocked at 94 licensed dispensaries across Ohio and West Virginia, 71 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Athens, Dayton, and Cleveland. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
HillFires mix in August 2026 concentrated in Vapor Pens at 42.47% share (ranked 15 in Ohio Vapor Pens), with Flower close behind at 39.14% share and Pre-Roll at 18.39% share; despite a 2.97% month-over-month dip in Vapor Pens and a 15.87% decline in Flower, Pre-Roll surged 283.54% month-over-month. Year-over-year, Vapor Pens rose 38.88% while Flower expanded 114.50%, but the standout was Pre-Roll at 4,826.22% year-over-year, coinciding with a 27.98% year-over-year drop in overall average price to $20.81. The pattern implies HillFire shifted volume toward lower-priced Pre-Roll while holding a sizable Vapor Pens base, trading some short-term Vapor Pens and Flower momentum for rapid penetration in Pre-Roll.
The shift elevates HillFires positioning as a value-access point anchored by Pre-Roll velocity and leveraged by a mid-to-premium Vapor Pens presence at a 24.81 average price, with Flower acting as a scale buffer at a 25.52 average price; the combined effect positions Pre-Roll as a traffic driver while Vapor Pens sustains category credibility at a state rank of 15. With Pre-Roll gaining 283.54% month-over-month alongside a 2.97% Vapor Pens pullback and a 15.87% Flower contraction, the brand is tilting toward assortment breadth that prioritizes trial and basket entry over near-term price realization, a setup that can convert into cross-category trade-up if the August 2026 mix stability around 42.47% Vapor Pens and 18.39% Pre-Roll persists.
Competitive Landscape
HillFire is ranked #15 in OH Vapor Pens in August 2026, improving 2 positions from #17 year over year and climbing 4 spots from #19 in May 2026 to #15 in August 2026, though it remains 4 places below its June 2026 peak at #11. In contrast, Rove jumped from #10 to #3 year over year while Select edged up from #5 to #4, indicating faster upward mobility among leaders even as HillFire’s 3-month rise from #19 to #15 narrows the gap. With Certified (Certified Cultivators) holding #1 both this year and last, HillFire’s move from #17 to #15 suggests incremental share recovery but implies that sustaining gains beyond the June 2026 peak is necessary to avoid settling into the mid-teens tier.
Notable Products
Motor Mendo (2.83g) posted the standout movement in August 2026 with a +29% month-over-month change, climbing to rank 4, while no top-10 SKU registered a decline over -10%, indicating stability at the top. Pre-Roll SKUs hold 3 of the top 6 positions (ranks 1, 2, and 6), whereas Vapor Pens cluster at ranks 3, 5, 9, and 10, suggesting category balance skewed toward inhalables. Maui Wowie Distillate Cartridge (1g) sits at rank 3 ahead of WTMLN Z Distillate Cartridge (1g) at rank 5, and the Maui Wowie CO2 Distillate Disposable (1g) at rank 9, pointing to a tiered Vapor Pens ladder that concentrates velocity in the 1g format. The pattern implies HillFire is consolidating around inhalable formats with Flower as an opportunistic riser, setting a commercial direction toward a two-pillar mix where Vapor Pens anchor volume and select Flower SKUs provide incremental lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
