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Dec-2025
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Overview
Market Insights Snapshot
IO Extracts has shown a consistent performance in the Arizona market, particularly within the Concentrates category. Over the last few months of 2025, their rank has remained stable, holding the 6th position in both September and October, with a slight drop to 7th in November and December. This indicates a strong foothold in this category, despite a minor fluctuation in sales, which saw a dip in November but recovered in December. This stability suggests a loyal customer base and effective market strategies within the Concentrates segment in Arizona.
In contrast, the Vapor Pens category has shown more variability for IO Extracts in Arizona. Starting at the 16th position in September, they improved to 15th in October, only to fall back to 16th and then 17th by December. This downward trend might be a cause for concern, as it indicates potential challenges in maintaining competitive edge or customer interest in this category. The sales figures reflect this fluctuation, with a notable drop in October and November, though December showed signs of recovery. The brand's ability to navigate these challenges and adapt to market demands will be crucial for maintaining their presence in the Vapor Pens category in Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, IO Extracts has experienced fluctuating rankings from September to December 2025, moving from 16th to 17th place. Despite this slight decline, IO Extracts has maintained a relatively stable sales performance, indicating resilience amidst competitive pressures. Notably, Brown Bag consistently outperformed IO Extracts, holding a higher rank throughout the period, although its sales showed some volatility. Meanwhile, Savvy demonstrated a notable upward trend, surpassing IO Extracts in December by climbing to 16th place. NugRun Concentrates also showed improvement, entering the top 20 in October and maintaining its position through December. The competitive dynamics suggest that while IO Extracts faces challenges in climbing the ranks, its stable sales indicate a loyal customer base, providing a solid foundation for future strategic initiatives in the Arizona vapor pen market.
Notable Products
In December 2025, the top-performing product from IO Extracts was Black Amber Shatter (1g) in the Concentrates category, achieving the number one rank with sales of 1017 units. Strawberry Milkshake Distillate Cartridge (1g) maintained its position in the Vapor Pens category, ranking second with an increase in sales to 847 units. Super Boof Shatter (1g) moved to third place, having previously been first in October. Sour Diesel Distillate Cartridge (1g) re-entered the rankings at fourth place, showing a decrease from its peak in September. Lemon Haze Distillate Disposable (1g) secured the fifth position, consistent with its ranking in September, but with improved sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
