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Nov-2025
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Overview
Market Insights Snapshot
IO Extracts has shown varying performance across different states and categories. In the Concentrates category in Arizona, the brand experienced a decline in its ranking, dropping from 6th place in September and October 2025 to 9th place by November 2025. This downward trend is accompanied by a decrease in sales from $165,293 in October to $136,180 in November. Such movement suggests increased competition or possible shifts in consumer preferences within the state. Conversely, in the Vapor Pens category, IO Extracts maintained a relatively stable presence, consistently hovering around the 15th and 16th positions from August to November 2025. However, the brand did not break into the top 10, indicating potential challenges in gaining a stronger foothold in this category.
While the data from Arizona provides some insight, it is notable that IO Extracts did not make it into the top 30 brands in other states or categories during this period. This absence could be interpreted as a missed opportunity for expansion or an indication of the brand's regional focus. The lack of presence in other markets might also suggest that IO Extracts is facing stiff competition or that their products are tailored more specifically to the Arizona market. As the cannabis industry continues to evolve, it will be interesting to see if IO Extracts can leverage its current standing to expand its reach and improve its rankings in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, IO Extracts has maintained a relatively stable position, ranking 16th in August, September, and November 2025, with a slight improvement to 15th in October. This consistency in rank, despite a gradual decline in sales, suggests a loyal customer base. However, competitors like GRAS Cannabis have shown a notable upward trajectory, moving from 17th in August to 15th in November, potentially challenging IO Extracts' market share. Meanwhile, Brown Bag consistently outperformed IO Extracts, maintaining a higher rank throughout the period, despite a downward trend in sales. Brands like Savvy and Fenix have fluctuated in rank, indicating volatility in their market positions. These dynamics highlight the competitive pressure IO Extracts faces, emphasizing the need for strategic marketing and product differentiation to enhance its standing in the Arizona vapor pen market.
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Notable Products
In November 2025, the top-performing product for IO Extracts was Golden Kush Shatter (1g) in the Concentrates category, securing the number one rank with sales of 947 units. Following closely, Strawberry Milkshake Distillate Cartridge (1g) in the Vapor Pens category ranked second. Fruit Cocktail Distillate Disposable (1g) and Blue Milk Distillate Disposable (1g), both in the Vapor Pens category, took the third and fourth positions, respectively. Tropical Cookies Distillate Disposable (1g) also in the Vapor Pens category, rounded out the top five. Notably, these products were not ranked in the top positions in the previous months, indicating a significant rise in their popularity and sales figures for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
