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Jul-2025
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Overview
Market Insights Snapshot
IO Extracts has shown a consistent yet slightly fluctuating performance in the Arizona market, specifically in the Concentrates category. Over the span from April to July 2025, the brand maintained a position within the top 10, ranking 6th in April and June, and slightly dropping to 7th in May and July. This stability in ranking indicates a solid presence in the market despite a gradual decline in sales figures from $262,645 in April to $178,802 in July. Such a trend suggests that while the brand is holding its ground in terms of market share, there might be underlying challenges affecting their sales volume, possibly hinting at increased competition or shifting consumer preferences.
In the Vapor Pens category, IO Extracts has experienced a more noticeable shift in its standings within Arizona. The brand maintained the 11th position from April through June 2025 but saw a drop to 13th in July. This change, coupled with a decline in sales from $550,315 in April to $416,625 in July, could indicate a need for strategic adjustments to regain a stronger foothold in this category. The consistent presence in the rankings, albeit outside the top 10, suggests that IO Extracts has a recognizable brand identity, but the movement in rankings highlights potential areas for growth or innovation to enhance their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, IO Extracts has maintained a relatively stable position, consistently ranking at 11th place from April to June 2025, before slipping slightly to 13th in July. This slight decline in rank coincides with a downward trend in sales, from a peak in April to a notable decrease by July. Meanwhile, competitors like Mohave Cannabis Co. have shown a remarkable upward trajectory, climbing from 28th in April to 11th by July, with sales figures reflecting this growth. Similarly, Grow Sciences improved their rank from 18th to 12th over the same period, also experiencing an increase in sales. These shifts suggest a dynamic market where IO Extracts faces increasing competition from brands that are rapidly gaining consumer preference, potentially impacting IO Extracts' market share and necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In July 2025, the top-performing product from IO Extracts was Exotic Orange Apricot Distillate Disposable (1g) in the Vapor Pens category, climbing to the first position with sales of 845. Granddaddy Purple Distillate Cartridge (1g) made a notable leap to the second rank, having not been ranked in previous months, with substantial sales. Sour Diesel Distillate Cartridge (1g) maintained a strong presence, securing third place, though it experienced a gradual decline from its first-place position in April. Pineapple Express Distillate Cartridge (1g) dropped to fourth place, despite having been the top product in May and June. Lemon Haze Distillate Disposable (1g) rounded out the top five, continuing its downward trend in rankings over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
