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Sep-2024
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Overview
Market Insights Snapshot
In the Arizona market, IO Extracts has demonstrated notable progress in the Concentrates category over the past few months. Starting with a rank of 12 in June 2024, the brand improved its position to 10 in July, further climbing to 5 in August, before slightly dropping to 6 in September. This upward trend, although slightly reversed in the last month, indicates a strong market presence and growing consumer preference. The fact that IO Extracts consistently ranked within the top 10 by September suggests a solid foothold in the Arizona Concentrates market, a noteworthy achievement for any brand aiming to dominate this competitive category.
Conversely, in the Vapor Pens category, IO Extracts maintained a steady rank of 10 across the entire period from June to September 2024 in Arizona. This consistency highlights a stable demand for their products, although it also suggests potential areas for growth or innovation to move higher in the rankings. Maintaining a top 10 position is commendable, but the lack of upward movement might indicate a need for strategic initiatives to capture a larger market share. The stability in ranking, however, does reflect a loyal customer base and consistent sales performance, which are critical components for long-term success.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, IO Extracts consistently maintained its position at rank 10 from June to September 2024, indicating a stable market presence. However, the brand faces strong competition from Jeeter, which improved its rank from 9 to 8 in September, suggesting a potential threat to IO Extracts' position. Notably, Super Fog made a significant leap from being outside the top 20 to securing the 9th rank in September, highlighting a rapidly emerging competitor. Meanwhile, CAKE she hits different and Drip Oils + Extracts remained lower in the rankings, with CAKE she hits different showing a positive trend by moving from 13th to 11th. These dynamics suggest that while IO Extracts holds a steady position, it must innovate and strategize to fend off rising competitors and potentially climb higher in the rankings.
Notable Products
In September 2024, the Lemon Haze Distillate Disposable (1g) emerged as the top-performing product for IO Extracts, achieving the number one rank with sales amounting to 1460 units. Following closely, the Pineapple Express Distillate Cartridge (1g) secured the second position, marking a notable rise from its absence in the rankings two months prior. The Exotic Orange Apricot Distillate Cartridge (1g) maintained a strong presence, ranking third, although it saw a slight dip from its previous achievements. Meanwhile, the Sour Diesel Distillate Cartridge (1g) experienced a drop to fourth place after leading the charts in July and August. Lastly, the Strawberry Milkshake Distillate Cartridge (1g) rounded out the top five, showing consistent performance throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
