IO Extracts

Founded in 2019, IO Extracts is a burgeoning cannabis brand, with over a decade of experience in pharmaceutical compounding and medical marijuana extractions. The brand has gained a reputation for its high potency products, with THC levels reaching up to 90 percent and has found inclusion on the shelves of top facilities in states like Arizona and California. IO Extracts has recently ventured beyond cannabis extraction, partnering with Demrick and Abstrakt Vapes to launch a Delta-9 cannabis vape and branded Bluetooth headphones, illustrating their innovative approach to the market.
Trend
Decline
Jan-2024 Sales
$100K+
Product Count
74
Updated
February 6, 2024
Markets
IO Extracts Historical Sales by Category

Market Insights Snapshot

In the competitive cannabis market of Arizona, IO Extracts has shown a notable performance in the Concentrates category, with a steady improvement in its ranking over the last four months. Starting at rank 13 in October 2023, the brand climbed up to rank 11 by December 2023, before slightly dipping to rank 12 in January 2024. This upward trajectory, especially in the Concentrates category, is commendable and reflects positively on the brand's market presence and consumer acceptance in Arizona. The sales figures support this positive movement, with a significant jump from $139,976 in October 2023 to $172,515 in December 2023, before a slight decrease to $169,437 in January 2024. This indicates a strong end-of-year performance for IO Extracts, suggesting effective marketing strategies or product offerings that resonated well with the target audience during the holiday season.

However, the performance of IO Extracts in the Vapor Pens category tells a different story. Despite being present in the top 25 brands, the brand has struggled to make significant upward movement. Ranging from rank 23 in October 2023 to a slight improvement to rank 22 by January 2024, the brand's position in this category indicates a challenge in capturing a larger market share or competing effectively against other brands in Arizona's Vapor Pens market. Sales in this category saw a decline from $210,518 in October 2023 to $168,300 in January 2024, highlighting a potential area of concern for IO Extracts. This contrast between the two categories showcases the brand's mixed performance across different segments of the cannabis market in Arizona, suggesting that while IO Extracts has found some footing in Concentrates, it may need to revisit its strategy for Vapor Pens to bolster its market position and performance.

Jan-2024 Rank
Concentrates
Vapor Pens
12
22

Competitive Landscape

In the competitive landscape of the concentrates category in Arizona, IO Extracts has shown a consistent performance amidst fluctuating ranks among its competitors. From October 2023 to January 2024, IO Extracts maintained a position within the top 15 brands, moving from 13th to 12th place. This stability is notable in a market where other brands have experienced more significant rank changes. For instance, Tru Infusion saw a drop from 7th to 14th place in December 2023 and January 2024, respectively, while Item Nine Labs moved up to 10th place by January 2024 after being ranked 12th in December 2023. Goldsmith Extracts and Mozey Extracts also saw fluctuations but remained in close competition with IO Extracts. Despite these changes, IO Extracts demonstrated a steady increase in sales, underscoring its resilience and potential for growth in a volatile market. This analysis suggests that while IO Extracts may not always lead in rank, its consistent sales growth and ability to maintain a stable position in a competitive market are key strengths.

IO Extracts market ranking for AZ Concentrates

Notable Products

In January 2024, IO Extracts saw Sour Diesel Distillate Syringe (1g) leading their sales with a significant figure of 1335 units, marking its position as the top-selling product. Following closely, Pineapple Express Distillate Syringe (1g) climbed to the second rank, showcasing a notable recovery from its absence in the rankings during the previous month. Granddaddy Purple Distillate Syringe (1g) maintained a consistent performance by securing the third position, slightly down from its top spot in December 2023. Raw Distillate (1g) experienced a slight dip, moving to the fourth rank after consistently being in the top three in the preceding months. The entry of Blue Milk Distillate Syringe (1g) into the fifth position indicates a diversifying preference among IO Extracts' customers, despite not being ranked in October 2023.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Sour Diesel Distillate Syringe (1g)
Concentrates
4
1
2
1
Pineapple Express Distillate Syringe (1g)
Concentrates
1
5
>5
2
Granddaddy Purple Distillate Syringe (1g)
Concentrates
3
2
1
3
Raw Distillate (1g)
Concentrates
2
3
3
4
Blue Milk Distillate Syringe (1g)
Concentrates
>5
4
4
5
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