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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, IO Extracts split sales across Vapor Pens at 61.24% share and Concentrates at 38.76% share, with Vapor Pens down 21.36% year over year while up 16.00% month over month, and Concentrates up 2.92% year over year and up 16.79% month over month. Average price fell 15.06% year over year to $18.20 while Vapor Pens commanded a $21.11 average and Concentrates sat at $14.95, and within Vapor Pens the brand held rank 16 in Arizona for the category. The pattern implies a portfolio leaning on Vapor Pens for scale despite sharper year-over-year contraction, while Concentrates provides the growth offset and month-over-month momentum that can stabilize mix if the pricing gap versus the $21.11 Vapor Pens average is used to protect volume without deepening the 15.06% price decline.
With Vapor Pens rebounding 16.00% month over month yet still down 21.36% year over year, and Concentrates advancing both 16.79% month over month and 2.92% year over year, IO Extracts is positioned as a two-tier value ladder: premium-priced Vapor Pens sustaining visibility at rank 16 in Arizona while value-oriented Concentrates capture incremental share. The implication is to steer near-term mix toward Concentrates to mitigate the brand’s overall 14.59% year-over-year sales decline, while using targeted pricing discipline in Vapor Pens to defend share without repeating a double-digit price cut that already reduced the average price by 15.06% year over year.
Competitive Landscape
IO Extracts sits at rank #16 in AZ Vapor Pens in May 2026, down 4 positions year over year from #12 while improving 4 spots versus February 2026’s #20, and remains 6 places below its peak rank of #10 from May 2024; meanwhile, Mfused held #1 with a -21.9% YoY sales change and Abstrakt advanced from #5 to #2 with +118.0% YoY sales, indicating IO Extracts is losing relative position against faster risers despite a recent quarter-on-quarter recovery by 4 ranks. This trajectory implies IO Extracts needs a catalyst to regain share, as stability against Dime Industries at #3 (+3.7% YoY) contrasts with IO Extracts’ 4-place YoY drop and 6-place gap to its historical peak, pointing to execution gaps in a tier where upward mobility is being captured by competitors with double-digit gains.
Notable Products
The single standout move in May 2026 is the absence of any SKU with a MoM gain above +50% or a decline under -10%, which shifts attention to steady climbers like Strawberry Milkshake Distillate Cartridge (1g) at rank 2 with +26% MoM and Cantaloupe Crush Cured Resin Cartridge (1g) at rank 7 with +26% MoM. Vapor Pens dominate concentration with eight of the top ten positions, including Pineapple Express Distillate Cartridge (1g) at rank 5 with +15% MoM and Sour Diesel Distillate Cartridge (1g) at rank 6 with +20% MoM, while Concentrates appears only once with Hawaiian Zonuts Shatter (1g) at rank 1 despite a modest $13,614 in sales. The mix implies IO Extracts is consolidating demand into Vapor Pens with incremental MoM lifts rather than relying on outsized spikes, pointing to a portfolio anchored by repeatable cartridge wins over niche concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
