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Jun-2024
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Overview
Market Insights Snapshot
IO Extracts has demonstrated notable performance in the Arizona market across multiple categories. In the Concentrates category, the brand has shown a consistent presence within the top 10 rankings, peaking at 8th place in May 2024. This ranking is a positive indicator of their market penetration and consumer preference. However, there was a slight dip in June 2024 where they fell to 9th place, which could warrant further analysis to understand underlying factors. The Vapor Pens category also reflects a stable yet slightly fluctuating trend, maintaining a 9th place rank for three consecutive months before dropping to 10th in June 2024. Such movements suggest a strong but competitive positioning within the Arizona market.
While IO Extracts has maintained a steady presence in the Arizona market, the absence of rankings in other states or categories could be viewed as a missed opportunity for the brand. Not being in the top 30 in other regions might indicate limited market reach or intense competition. This lack of presence outside Arizona could be a strategic area for expansion or improvement. By focusing on their strengths and addressing the gaps in their market strategy, IO Extracts has the potential to enhance their footprint and climb higher in the rankings across various states and product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Arizona, IO Extracts has demonstrated consistent performance, maintaining its rank at 9th place from March to May 2024 before slightly dropping to 10th in June 2024. This stability contrasts with the more volatile rankings of competitors such as Jeeter, which fell from 5th to 8th place over the same period, and Earth Extracts, which experienced a decline from 10th to 14th place before recovering slightly to 12th. Meanwhile, WTF Extracts showed a significant upward trend, climbing from 16th to 9th place, which could pose a future threat to IO Extracts' market position. Additionally, CAKE she hits different has shown gradual improvement, moving from 13th to 11th place. These dynamics suggest that while IO Extracts has maintained a relatively stable position, the brand must stay vigilant and possibly innovate to counter the upward momentum of emerging competitors.
Notable Products
In June 2024, the top-performing product for IO Extracts was the Exotic Orange Apricot Distillate Cartridge (1g) in the Vapor Pens category, taking the number one spot with notable sales of 1647 units. The Strawberry Milkshake Distillate Cartridge (1g) maintained its consistent second-place ranking across the past four months, with 1625 units sold in June. The Lemon Haze Distillate Disposable (1g) also remained steady in the third position. Blue Milk Distillate Disposable (1g) climbed back to the fourth spot after briefly dropping to fifth in May. Sour Diesel Distillate Cartridge (1g), previously the top seller, fell to fifth place in June, indicating a significant shift in consumer preference.
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