Feb-2026
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Overview
Market Insights Snapshot
IO Extracts has shown a consistent performance in the Arizona market, particularly in the Concentrates category where it maintained a steady rank of 8th place in November and December of 2025, before improving slightly to 7th place in January and February of 2026. This upward movement indicates a growing consumer preference for their products in this category, as evidenced by a notable increase in sales from November to February. However, in the Vapor Pens category, IO Extracts experienced a slight fluctuation, holding the 16th position in November, dropping to 17th in December, then regaining 16th in January, only to fall back to 17th in February. This inconsistency suggests a competitive market landscape where maintaining a stable position might be challenging.
It's important to note that IO Extracts did not appear in the top 30 brands for any other categories in Arizona, which could be seen as a limitation in their market reach or product diversification strategy. The absence of rankings in other categories might suggest areas where the brand could explore opportunities for growth or improvement. Despite this, the brand's ability to consistently stay within the top 10 for Concentrates is a positive indicator of their stronghold in that particular segment. The fluctuations in the Vapor Pens category, however, highlight the need for strategic adjustments to capture a more stable share of that market.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, IO Extracts has maintained a consistent presence, ranking 16th in November 2025 and January 2026, and 17th in December 2025 and February 2026. Despite fluctuations in sales, with a notable dip in February 2026, IO Extracts has managed to stay within the top 20, indicating a stable market position. Competitors such as GRAS Cannabis and Brown Bag have shown stronger performance, consistently ranking higher and experiencing higher sales volumes. Meanwhile, Drip Oils + Extracts and Turn have been improving their standings, with Turn notably climbing from 27th in November 2025 to 19th by February 2026. This competitive pressure suggests that while IO Extracts maintains a foothold in the market, there is a need for strategic initiatives to enhance its competitive edge and sales growth in the vapor pen category in Arizona.

Notable Products
In February 2026, the top-performing product for IO Extracts was Black Amber Shatter (1g) in the Concentrates category, reclaiming its top position after falling to fifth place in January. The Tropical Cookies Distillate Disposable (1g) maintained a strong performance in the Vapor Pens category, holding steady at second place with sales of 859 units. Blue Milk Distillate Disposable (1g) rose to third place, marking its first appearance in the rankings since November 2025. Trinity 13 Shatter (1g) entered the rankings for the first time, securing the fourth position. Lime OG Distillate Cartridge (0.5g) rounded out the top five, returning to the rankings after a brief absence in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







