.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Jersey Smooth has shown a varied performance across different product categories and states, with some notable trends worth discussing. In the Vapor Pens category in New Jersey, Jersey Smooth has demonstrated a commendable upward trajectory. From May to August 2025, the brand moved from the 15th position to the 11th, indicating a strong market presence and increasing consumer preference. This upward movement is further supported by a significant increase in sales from June to August, suggesting that the brand's strategy in this category is resonating well with consumers. However, in the Pre-Roll category in New Jersey, Jersey Smooth was not ranked in the top 30, highlighting a potential area for growth or reevaluation of market strategy.
While Jersey Smooth's performance in the Vapor Pens category is promising, the absence of a ranking in the Pre-Roll category indicates a stark contrast in market presence across categories. This discrepancy suggests that while Jersey Smooth has successfully captured a segment of the market with its Vapor Pens, there is significant room for growth in other areas. The brand might benefit from exploring strategies to enhance visibility and consumer engagement in the Pre-Roll category, especially in New Jersey. Understanding consumer preferences and market trends could be key to improving their standing and expanding their market share in this category.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has demonstrated a notable upward trajectory in its ranking over the summer of 2025. Starting at 15th place in May, Jersey Smooth experienced a slight dip to 17th in June, but rebounded to 11th by August. This improvement in rank correlates with a significant increase in sales, particularly in August, where sales surged, positioning Jersey Smooth closer to its competitors. For instance, The Clear consistently maintained a higher rank, peaking at 8th in August, while Bloom showed strong performance, staying within the top 10 throughout the period. Meanwhile, Select experienced a decline, dropping from 7th in May to 12th in August, which may present an opportunity for Jersey Smooth to capitalize on shifting consumer preferences. Additionally, Illicit / Illicit Gardens gradually improved its position, yet remained behind Jersey Smooth by August. These dynamics suggest that Jersey Smooth's strategic efforts in marketing or product differentiation could be effectively enhancing its competitive stance in the New Jersey vapor pen market.
Notable Products
In August 2025, Jersey Smooth's top-performing product was the Baja Blast Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one spot with sales of 1721 units. The Diamond Dazed Infused Pre-Roll (1g) debuted at the second position, showcasing a strong entry into the market with notable sales. Boardwalk Bliss Distillate Disposable (1g) in Vapor Pens improved its rank to third from fifth in July, with sales increasing to 1303 units. Highbush Blueberry Distillate Disposable (1g) dropped to fourth place from its previous first position in July but maintained robust sales figures. Lastly, Boardwalk Bliss Distillate Disposable (2g) secured the fifth position, showing a consistent presence in the top ranks since entering in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
