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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Jersey Smooth concentrated 95.91% of June 2026 sales in Vapor Pens, with Pre-Roll at 4.09%, indicating a highly skewed mix that magnifies category-specific swings. Vapor Pens declined 25.68% year over year and 21.89% month over month, while Pre-Roll contracted 19.15% month over month after entering the mix without a June 2025 baseline, suggesting nascent experimentation rather than a scaled pivot. With average price down 10.95% year over year to $40.96 and Vapor Pens priced at $46.06, June 2026 shows price compression coinciding with volume pullback, implying that reliance on Vapor Pens is amplifying the brand’s overall year-over-year sales decline of 22.51% and constraining diversification options.
Given an 18th rank in Vapor Pens in New Jersey and a 95.91% mix in that category, the brand’s position is tied to defending share rather than expanding through adjacent formats. The 21.89% month-over-month drop in Vapor Pens against a 19.15% month-over-month decline in Pre-Roll indicates that incremental mix shift toward Pre-Roll could dampen volatility, but the small 4.09% share limits near-term cushioning. With year-over-year sales down 22.51% and prices down 10.95%, June 2026 suggests a need to recalibrate assortment and pricing architecture to reduce dependence on a single category and to convert Pre-Roll trials into material share without eroding Vapor Pen rank in New Jersey.
Competitive Landscape
Jersey Smooth sits at rank #18 in New Jersey Vapor Pens in June 2026, down 4 positions year over year from #14, and 5 spots below its March 2026 placement at #13; against a prior peak of #8 in January 2026, this represents a 10-rank slide from peak to current. While Jersey Smooth declined, Simply Herb advanced 2 ranks year over year from #6 to #4 despite a 1.8% sales decline, and RYTHM moved up 2 positions from #7 to #5 alongside a 26.0% sales increase; meanwhile, Select held #1 with an 8.6% sales contraction and Fernway held #2 with a 10.7% sales lift. The pattern implies Jersey Smooth is losing relative placement even as top-tier competitors defend or improve ranks with mixed sales trends, indicating that rank recovery will require outpacing rivals’ rank momentum rather than merely stabilizing sales.
Notable Products
Baja Blast Distillate Disposable (2g) posted the steepest decline at -25.41% MoM while falling to rank 5, and Highbush Blueberry Distillate Disposable (1g) slid -25.25% MoM at rank 8. In contrast, Beach Day Lemonade Distillate Disposable (1g) rose 39.87% MoM to rank 1 while Boardwalk Bliss Distillate Disposable (1g) inched up 5.22% MoM at rank 7. With eight of the top ten SKUs in Vapor Pens and only one SKU showing material MoM growth over 10%, the mix implies Jersey Smooth is leaning on a single hero pen to offset broad softness across the format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
