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Sep-2025
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Overview
Market Insights Snapshot
Jersey Smooth has shown varied performance across different product categories and states. In the New Jersey market, their presence in the Pre-Roll category has been improving, with a notable jump from being outside the top 30 to reaching the 51st rank by September 2025. This upward trend suggests a growing consumer interest or possibly an effective marketing strategy that has yet to fully unfold. In contrast, their consistent presence in the Vapor Pens category, maintaining a rank of 11th since August 2025, highlights a strong foothold in this segment. This consistency in Vapor Pens suggests a well-established brand loyalty or product satisfaction among consumers in New Jersey.
The absence of Jersey Smooth in the top 30 brands in the Pre-Roll category before August 2025 might indicate challenges in market penetration or competition from more established brands. However, the rapid rise in rank to 51st suggests that recent efforts or changes have begun to pay off, pointing to potential future success if the trend continues. Meanwhile, the steady performance in Vapor Pens, with sales peaking in August, indicates a robust demand that Jersey Smooth has successfully tapped into. This duality of performance across categories in New Jersey provides an intriguing snapshot of the brand's strategic positioning and potential areas for growth or focus in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has demonstrated a steady performance, maintaining its rank at 11th place in both August and September 2025. This stability is notable given the fluctuations experienced by competitors such as The Clear, which improved its rank from 11th to 8th in August before dropping to 9th in September, and Select, which saw a decline from 5th in July to 10th by September. Despite not breaking into the top 10, Jersey Smooth's consistent ranking suggests a solid market presence, especially as it outperformed Bloom, which fell to 12th place in both August and September. Meanwhile, Seed & Strain Cannabis Co. showed improvement, moving from 20th in June to 13th in September, indicating a potential rising competitor. Jersey Smooth's ability to maintain its position amidst these shifts highlights its resilience and potential for growth in a dynamic market.
Notable Products
In September 2025, Diamond Dazed Infused Pre-Roll (1g) emerged as the top-selling product for Jersey Smooth, climbing from the second position in August to first place, with impressive sales figures of 3,867 units. Baja Blast Distillate Disposable (1g) maintained a strong presence, although it dropped from the top spot in August to second place in September. Boardwalk Bliss Distillate Disposable (2g) remained consistently in third place for both August and September, indicating steady performance. Rt 1 Expresso Martini Distillate Disposable (1g) entered the rankings for the first time in September, securing the fourth position. Boardwalk Bliss Distillate Disposable (1g) saw a slight decline, moving from fourth in August to fifth in September, yet still maintaining a significant sales volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
