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Nov-2025
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Overview
Market Insights Snapshot
Jersey Smooth has demonstrated a varied performance across different product categories in New Jersey. In the Pre-Roll category, the brand did not make it into the top 30 rankings from October to November 2025, indicating a potential challenge in maintaining competitiveness or market demand within this segment. This contrasts with their earlier performance, where they held the 75th and 55th positions in August and September, respectively, suggesting a declining trend in this category. Such movements might suggest that the brand is either facing increased competition or a shift in consumer preference away from their Pre-Roll offerings.
Conversely, Jersey Smooth has shown consistent strength in the Vapor Pens category in New Jersey. The brand maintained a strong presence in the rankings, moving from 11th place in both August and September to 12th in October, and then climbing to 9th in November. This upward trend is reflected in their sales figures, which saw a notable increase from September to November. This consistent performance in the Vapor Pens category highlights the brand's potential stronghold and growing consumer base in this segment, contrasting with their challenges in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has shown notable resilience and growth, particularly in the latter part of 2025. Despite starting at the 11th rank in August, Jersey Smooth experienced a dip to 12th in October but made a significant comeback to 9th by November. This upward trajectory is indicative of a strategic push that has helped it surpass brands like Clade9, which maintained a steady 10th rank throughout the period. Meanwhile, Bloom has been climbing the ranks, moving from 13th in August to 7th by November, suggesting a strong competitive presence. Select showed a decline, dropping from 7th to 11th, which may have opened opportunities for Jersey Smooth's advancement. The consistent performance of AiroPro, maintaining ranks between 4th and 8th, highlights the competitive pressure in the top tier. Overall, Jersey Smooth's ability to climb the ranks amidst such competition underscores its potential for continued growth in sales and market presence in New Jersey's vapor pen category.
Notable Products
In November 2025, Baja Blast Distillate Disposable (1g) from Jersey Smooth maintained its position as the top-performing product in the Vapor Pens category, with impressive sales of 3054 units. Beach Day Lemonade Distillate Disposable (1g) climbed to the second position, showing a significant increase in sales compared to October. Full Service Gas Distillate Cartridge (1g) entered the rankings for the first time in November, securing the third spot. Boardwalk Bliss Distillate Disposable (2g) moved to fourth place, slightly down from its previous ranking. Full Service Gas Distillate Disposable (1g) remained stable in fifth place, consistent with its position from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
