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Oct-2025
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Overview
Market Insights Snapshot
Jersey Smooth's performance in the Pre-Roll category in New Jersey has seen some fluctuations over the observed months. Notably, the brand was not ranked in the top 30 in July 2025, but by August, it had climbed to the 74th position, and further improved to the 54th position in September. This upward trend indicates a positive reception and growing market presence for Jersey Smooth in the Pre-Roll category. However, the absence of a ranking in October suggests a potential dip in performance, which could be attributed to increased competition or changes in consumer preferences. Despite this, the substantial increase in sales from July to August highlights a strong demand during that period.
In the Vapor Pens category, Jersey Smooth has maintained a relatively stable presence in New Jersey. The brand consistently held a position within the top 20, ranking 16th in July and improving to 11th in both August and September, before slightly dropping to 12th in October. This stability in rankings suggests a consistent consumer base and potentially effective marketing strategies or product offerings in this category. The sales figures reflect this consistency, with a notable peak in August, followed by slight fluctuations in the subsequent months. The brand's ability to maintain a strong presence in the Vapor Pens category could be indicative of its strategic focus and market understanding.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has demonstrated a dynamic presence, particularly in the latter half of 2025. While starting at rank 16 in July, Jersey Smooth improved its position to rank 11 in August and September, before slightly dropping to rank 12 in October. This fluctuation highlights Jersey Smooth's resilience and adaptability in a competitive market. Notably, The Clear and Clade9 have consistently maintained higher ranks, with The Clear securing a stable position within the top 10, and Clade9 closely trailing. Meanwhile, Seed & Strain Cannabis Co. has shown significant upward mobility, climbing from rank 24 in July to 14 by September and maintaining that rank in October. This competitive environment suggests that while Jersey Smooth faces strong contenders, its ability to improve and sustain its rank indicates potential for growth and increased market share in the New Jersey vapor pen category.
Notable Products
In October 2025, Jersey Smooth's top-performing product was the Baja Blast Distillate Disposable (1g) from the Vapor Pens category, maintaining its leading position from August with sales reaching 1920 units. Boardwalk Bliss Distillate Disposable (1g) climbed to the second position, up from fourth in the previous months, with significant sales of 1028 units. Beach Day Lemonade Distillate Disposable (1g) secured the third spot, marking its first appearance in the rankings since July. Full Service Gas Distillate Disposable (1g) entered the rankings for the first time in October, taking the fourth position. Notably, Boardwalk Bliss Distillate Disposable (2g) dropped to fifth place, down from a consistent third place in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
