.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Jersey Smooth is stocked at 41 licensed dispensaries across New Jersey, with the deepest coverage in Camden, Evesham, Mount Holly, Blackwood, and Bridgeton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Vapor Pens accounted for 97.47% share in September 2026, with year-over-year sales down 60.93% and month-over-month down 20.32%, while Pre-Roll held 2.44% share with a deeper 84.50% YoY decline and a 35.03% MoM drop. Flower remained a fringe at 0.08% share with a 90.14% YoY contraction and no observable MoM read, and average price across the brand fell 12.71% YoY to $38.76. With Vapor Pens concentrated to this extent yet falling faster MoM than the overall average, the mix implies tightening demand at the core rather than a simple shift among minor categories.
Given Vapor Pens’ 97.47% weight and a rank position of 27 in New Jersey for Vapor Pens, the sharper 20.32% MoM drop in the core versus a 35.03% MoM drop in Pre-Roll points to category reliance that amplifies volatility rather than diversification benefits. Combined with a 62.42% brand-level YoY sales decline against a 188.03% 24‑month gain and a 12.71% YoY price decrease, the pattern suggests Jersey Smooth is leaning on price relief to defend share within Vapor Pens while lacking a sizable secondary category to buffer rank pressure.
Competitive Landscape
Jersey Smooth sits at rank #27 in NJ Vapor Pens in September 2026, down 17 positions from rank #10 year over year and 7 spots from rank #20 in June 2026, while its peak at #8 in January 2026 contrasts with today’s position; meanwhile, Fernway climbed to #1 from #2 year over year with a 19.2% YoY sales increase, and Select slipped to #2 from #1 with a 24.0% YoY sales decline, indicating Jersey Smooth’s downward rank trajectory is more aligned with share leakage than with broad category lift and implies that without a reversal in mix or pricing, further share erosion is likely despite a prior peak.
Notable Products
Highbush Blueberry Distillate Disposable (1g) posted the steepest decline in September 2026 at -49.3% MoM, sliding to rank 9 while Beach Day Lemonade Distillate Disposable (1g) also fell -32.1% MoM at rank 8; in contrast, Baja Blast Distillate Disposable (1g) rose +22.0% MoM to hold rank 1. With Vapor Pens occupying 9 of the top 10 SKUs, the category concentration tightened even as Full Service Gas Distillate Cartridge (1g) dropped -21.1% MoM at rank 4 and Baja Blast Distillate Disposable (2g) inched +8.1% MoM at rank 3. The mix signals a pivot toward a few flagship Vapor Pens driving volume—anchored by Baja Blast—while weaker fruit-themed disposables give back share, pointing to SKU pruning and pack-size optimization over broad flavor proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
