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Dec-2025
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Overview
Market Insights Snapshot
Jersey Smooth has shown varied performance across different categories and states, indicating a strategic focus on certain product lines. In the Vapor Pens category in New Jersey, Jersey Smooth has demonstrated a positive trend, moving from rank 11 in September 2025 to a commendable rank 8 by December 2025. This upward trajectory suggests a growing consumer preference for their vapor pen products, potentially driven by product innovation or effective market penetration strategies. Conversely, their absence from the top 30 in the Pre-Roll category in New Jersey during the same period might indicate a need for a reassessment of their strategy or offerings in this particular segment.
While the Vapor Pens category has shown promising growth in New Jersey, the lack of presence in the Pre-Roll category rankings over the last few months of 2025 could be perceived as a missed opportunity in a competitive market. The brand's focus on Vapor Pens appears to be paying off, with sales increasing consistently from September to December 2025. This growth could be attributed to factors such as enhanced distribution channels, targeted marketing efforts, or favorable consumer reviews. However, without a similar presence in other product categories, Jersey Smooth might be limiting its market potential in the state.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has demonstrated a notable upward trajectory in its market position. From September to December 2025, Jersey Smooth improved its rank from 11th to 8th, showcasing a consistent rise in consumer preference and market penetration. This upward movement is significant when compared to competitors like Bloom, which fluctuated between 9th and 12th place, and AiroPro, which saw a decline from 6th to 9th place. Meanwhile, Select maintained a strong position, consistently ranking between 6th and 8th, while Ozone held steady around the 6th and 7th spots. Jersey Smooth's sales growth trajectory, particularly the jump from October to November, indicates a robust increase in consumer demand, positioning it as a rising star in the New Jersey vapor pen market.
Notable Products
In December 2025, the top-performing product from Jersey Smooth was the Baja Blast Distillate Disposable (1g), maintaining its first-place rank from the previous three months, with sales reaching 1910 units. The Full Service Gas Distillate Disposable (1g) climbed to the second position from fourth place in October and November, indicating a significant rise in popularity. Beach Day Lemonade Distillate Disposable (1g) slightly dropped to third place from its consistent second-place position in October and November. Highbush Blueberry Distillate Disposable (1g) returned to the rankings in fourth place after being absent in November. Meanwhile, the HighBush Blueberry Distillate Cartridge (1g) maintained its fifth-place rank from November to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
