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Apr-2025
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Overview
Market Insights Snapshot
Jersey Smooth has shown a consistent presence in the Vapor Pens category in New Jersey, maintaining a position within the top 15 brands throughout the first four months of 2025. Starting at rank 12 in January, the brand experienced a slight improvement in February, moving up to rank 11. However, subsequent months saw a decline, with ranks dropping to 13 in March and 15 in April. This downward trend is mirrored in the sales figures, which show a steady decrease from $508,202 in January to $443,700 by April. The consistent ranking within the top 15 suggests a stable presence, yet the decline in both rank and sales could indicate increasing competition or market challenges in New Jersey's Vapor Pens category.
In the broader context of Jersey Smooth's performance across other states and categories, the absence of rankings in any other state or category indicates that the brand has not yet broken into the top 30 outside of New Jersey's Vapor Pens market. This could be seen as a limitation in their current market reach or an opportunity for future expansion. The focus on maintaining and improving their standing in New Jersey could be a strategic move to strengthen their market position before venturing into other states or categories. The data suggests a need for strategic adjustments to regain upward momentum in their current market while exploring opportunities for growth in new areas.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Jersey Smooth has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 12th in January, Jersey Smooth improved to 11th in February but then saw a decline to 13th in March and further to 15th in April. This downward trend in ranking suggests increasing competition and potential challenges in maintaining market share. Competitors such as The Clear and &Shine have shown more stable rankings, with The Clear consistently ranking within the top 20 and &Shine maintaining a relatively steady position around the 12th to 14th spots. Meanwhile, Rove demonstrated significant volatility, achieving a peak rank of 12th in February but dropping to 16th by April. The sales figures for Jersey Smooth, while not disclosed here, indicate a need for strategic adjustments to counteract the competitive pressures and regain a stronger foothold in the New Jersey vapor pen market.
Notable Products
In April 2025, the top-performing product from Jersey Smooth was Boardwalk Bliss Distillate Disposable (1g) in the Vapor Pens category, which climbed to the number one spot despite a decrease in sales to 773. Boardwalk Bliss Distillate Disposable (2g) maintained a strong presence, ranking second, showing a slight drop from its previous consistent first position in February and March. Full Service Gas Distillate Disposable (2g) remained stable in third place, maintaining its position from March. Highbush Blueberry Distillate Disposable (2g) saw a resurgence, moving up to fourth place after not being ranked in March. Finally, Full Service Gas Distillate Disposable (1g) rounded out the top five, having consistently appeared in the rankings since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
