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Jun-2024
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Overview
Market Insights Snapshot
FLWR CITY has demonstrated varied performance across different categories and states. In New York, the brand's presence in the Flower category has seen a decline, with rankings slipping from 47th in March 2024 to 62nd by June 2024. This downward trend is accompanied by a decrease in sales from $51,038 in March to $36,081 in June. The consistent drop in rankings and sales indicates challenges in maintaining market share within the Flower category, suggesting potential issues in either product quality, market competition, or brand visibility.
Conversely, FLWR CITY's performance in the Pre-Roll category in New York has been relatively stable, maintaining a top 25 position throughout the months. Starting at 19th place in March 2024, the brand experienced minor fluctuations but managed to climb back to the 20th position by June. Notably, sales in this category have shown a positive trajectory, increasing from $85,523 in March to $125,005 in June. This upward trend in the Pre-Roll category highlights a growing consumer preference and brand strength in this segment, contrasting with the challenges faced in the Flower category.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, FLWR CITY has shown resilience and a steady performance. Over the past few months, FLWR CITY's rank has fluctuated between 19th and 25th, indicating a stable presence in the market. Notably, FLWR CITY's sales have remained robust, with a significant increase observed in June 2024, positioning it closely with competitors like Weekenders and Drew Martin. While Weekenders experienced a notable dip in April 2024, falling out of the top 20, FLWR CITY maintained its rank, showcasing its consistent market appeal. Additionally, Revert Cannabis New York demonstrated a remarkable climb from 46th in March to 22nd in June, suggesting an emerging threat. However, FLWR CITY's ability to sustain its sales and rank amidst these shifts highlights its competitive edge and potential for continued growth in the New York Pre-Roll market.
Notable Products
In June 2024, the top-performing product for FLWR CITY was Peanut Butter Bomb Pre-Roll (1g), maintaining its first-place rank from May, with notable sales of 1724 units. Biscotti Pre-Roll (1g) emerged as the second-highest seller. Larryland OG Pre-Roll (1g) climbed to third place, showing a significant improvement from fourth place in May. Cheetah Fat Pre-Roll 7-Pack (2.5g) dropped slightly to fourth place, while Blueberry Muffin Pre-Roll 7-Pack (2.5g) consistently held the fifth position. The rankings indicate a strong preference for pre-rolls, with some fluctuations in product popularity over the past months.
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