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Nov-2025
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Overview
Market Insights Snapshot
Freez-Its has shown some interesting movements across different categories and states over the recent months. Notably, in the Edibles category within Colorado, Freez-Its has seen a positive trend. After hovering around the 29th and 30th ranks in August and September, they improved their position to 25th by November. This upward movement indicates a growing presence and possibly an increase in consumer preference for their products in this particular market. The sales figures reflect a slight dip from August to October, but a recovery in November suggests strategic adjustments or seasonal factors that might have played a role in their improved ranking. Such a climb into the top 25 could be a promising sign for Freez-Its, especially if they sustain or accelerate this momentum.
However, Freez-Its did not make it into the top 30 brands in other states or categories, which might point to areas where the brand could focus on enhancing its reach and visibility. The absence of rankings in other regions could be seen as a missed opportunity or a challenge that the brand might need to address. While their performance in Colorado's Edibles category is encouraging, understanding the dynamics in other states and categories could be crucial for Freez-Its to expand its market footprint. The brand might need to explore different strategies or product innovations to break into these markets and improve its standing across a broader spectrum.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Freez-Its has experienced notable fluctuations in its rank and sales over the past few months. As of November 2025, Freez-Its improved its position to 25th, up from 31st in August, indicating a positive trend in market presence. This upward trajectory contrasts with competitors like Canyon, which also saw an improvement, moving from 30th to 23rd, and Zoobies, which experienced a decline from 23rd to 24th. Meanwhile, Love's Oven maintained a relatively stable position, consistently ranking around 26th, despite a dip in September. Mountain High Suckers also showed a steady improvement, moving from 33rd to 27th. These dynamics suggest that while Freez-Its is gaining ground, the competition remains fierce, with several brands showing resilience and adaptability in the evolving market.
Notable Products
In November 2025, Rainbow Rocks Freeze Dried Treats 10-Pack (100mg) emerged as the top-performing product for Freez-Its, maintaining its number one rank from September. This product achieved notable sales of 640 units. Cosmic Bursts Freeze Dried Treats 10-Pack (100mg) climbed to the second position, showing significant improvement from its consistent third-place ranking in the previous months. Spacecream Sandwich Freeze Dried Treats 10-Pack (100mg), which was previously ranked first in August and October, dropped to third place. Astro Puffs Freeze Dried Treats 10-Pack (100mg) held steady at fourth place since its entry into the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
