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Market Insights Snapshot
In May 2026, Freez-Its operated as a single-category brand with Edible accounting for 100.0% of sales, while month-over-month sales in Edible declined by 0.23% and the brand held rank 29 within Edible in Colorado. With no detectable year-over-year rate and a stable category mix at 100.0% Edible alongside a 0.23% MoM contraction, the pattern implies concentration risk: performance is tied almost entirely to Edible, so even small category fluctuations can shift rank position and revenue exposure despite an average price of $11.73.
The unchanged 100.0% reliance on Edible combined with a 0.23% MoM decline and a category rank of 29 in Colorado suggests that Freez-Its is positioned as a niche specialist rather than a diversified player. The implication is strategic: maintaining a single-category footprint can preserve focus when rank is sub-30, but a 0.23% MoM slip without offset from other categories raises sensitivity to Edible-specific demand cycles and price moves, indicating that share gains will likely require either mix expansion beyond Edible or targeted pricing and velocity tactics within the existing Edible portfolio.
Competitive Landscape
Freez-Its is ranked #29 in CO Edible in May 2026, improving 5 positions from #34 in February 2026, while its peak of #25 in March 2026 represents a 4-rank slide since that high-water mark. Among leaders, Wyld holds #1 yet carries a -15.3% year-over-year sales change, and Dialed In Gummies sits at #3 with a +20.6% year-over-year sales change, indicating the top tier is diverging as growth concentrates in fewer players. Compared with Wana stable at #2 and Ript steady at #4 with +1.7% year-over-year sales change, Freez-Its’ move from #34 to #29 over three months and fallback from #25 to #29 within March–May suggests noise-driven mid-pack mobility rather than sustained share capture, implying the trajectory points to a fragile position that requires consistent month-over-month rank gains to avoid sliding back out of the top 30.
Notable Products
Spacecream Sandwich Freeze Dried Treats 10-Pack (100mg) posted the standout move in May-2026 with +85.7% MoM and a climb to rank 1, while Cosmic Bursts Freeze Dried Treats 10-Pack (100mg) fell -45.3% MoM and slid to rank 3. Rainbow Rocks Freeze Dried Treats 10-Pack (100mg) added +15.8% MoM at rank 2, and Astro Puffs Freeze Dried Treats 10-Pack (100mg) declined -26.5% MoM at rank 4. All four top-10 items are Edibles, concentrating the mix in a single category and implying Freez-Its is doubling down on freeze-dried edible formats where momentum is consolidating at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
