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Where to Buy
Freez-Its is stocked at 55 licensed dispensaries across Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Commerce City, and Boulder. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Freez-Its was fully concentrated in Edible, with category share at 100.0% and a category rank of 32 in Colorado, while year-over-year sales declined 19.8% and month-over-month sales increased 6.3%. Average price fell 23.3% year over year to $13.37 and remained entirely within Edible, indicating unit growth outpacing revenue contraction on a MoM basis and a price-led YoY compression. The pattern implies a single-category dependency where July 2026’s 6.3% MoM lift is driven by elastic demand at lower prices, but the 19.8% YoY drop signals that pricing strategy alone is not restoring prior-year revenue levels at rank 32.
With 100.0% exposure to Edible and a rank of 32 in Colorado, the 23.3% YoY price decline paired with a 6.3% MoM sales rise suggests positioning as a value-driven Edible player rather than a premium-priced option. The 19.8% YoY sales contraction alongside full-category concentration indicates vulnerability to Edible-specific headwinds, while the MoM uptick shows near-term responsiveness to price moves; the implication is to lean into elastic price points to gain rank while testing limited diversification or format variants within Edible to reduce sensitivity to single-category swings.
Competitive Landscape
Freez-Its sits at rank #32 in Colorado Edible in July 2026, improving 8 positions from #40 year over year, while slipping 3 spots from #29 three months ago; this comes after a peak of #24 in March 2026 and occurs as category leaders diverge, with Wyld holding #1 despite a -24.4% YoY sales decline and Dialed In Gummies climbing from #3 to #2 on +15.8% YoY growth. Relative positioning tightened as Wana slid from #2 to #3 with -16.2% YoY and Ript maintained #4 on +5.9% YoY, implying Freez-Its’ YoY rank gain is coming more from competitor contraction than recent momentum, and its descent from March 2026 peak to July 2026 suggests near-term share defense rather than expansion.
Notable Products
Astro Puffs Freeze Dried Treats 10-Pack (100mg) posted a 168% month-over-month jump and vaulted to rank 4 in July 2026, while Cosmic Bursts Freeze Dried Treats 10-Pack (100mg) fell 32% MoM and slid to rank 3. Rainbow Rocks Freeze Dried Treats 10-Pack (100mg) held rank 1 with an 8% MoM increase, and Spacecream Sandwich Freeze Dried Treats 10-Pack (100mg) rose 25% MoM to secure rank 2. All four top-10 SKUs are Edibles, indicating a concentrated product mix where a single breakout mover can rapidly reorder the leaderboard and push portfolio emphasis toward higher-velocity novelty formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
