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Freez-Its is stocked at 91 licensed dispensaries across Colorado, with the deepest coverage in Denver, Aurora, Colorado Springs, Fort Collins, and Commerce City. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Freez-Its operated as a single-category brand in September 2026, with Edible accounting for 100.0% of sales and ranking 34 in Edible in Colorado. Within that concentration, Edible sales were down 46.8% year over year while improving 22.4% month over month, and average price fell 24.2% YoY alongside a full-category share of 100.0%. The pattern implies a rebound off a lower base driven by price compression inside a one-category footprint, with the September MoM lift insufficient to offset the deep YoY decline at rank 34.
With zero diversification beyond Edible and a 24.2% YoY price drop against a 46.8% YoY sales decline, the brand’s positioning leans on volume recovery rather than premium pricing, while the 22.4% MoM gain and rank 34 signal mid-tier visibility rather than category leadership. Given the 100.0% category reliance and September’s MoM uptick, near-term moves likely hinge on sustaining volume at current price points or regaining price without re-widening the YoY gap, implying that portfolio breadth and price architecture are the main levers for improving standing in Colorado Edibles.
Competitive Landscape
Freez-Its sits at rank #34 in CO Edible in September 2026, slipping 5 positions year over year from #29 and down 4 spots from #30 three months ago, while its peak of #23 in March 2026 marks an 11-rank retreat; in contrast, Wana climbed from #2 to #1 with 10.5% YoY sales growth and Wyld fell from #1 to #2 alongside a 23.8% YoY sales decline, indicating that leadership churn is occurring above Freez-Its even as it drifts lower. This combination—losing 5 ranks YoY while category leaders rotate—implies Freez-Its is ceding relative momentum and risks further share compression unless it re-enters the top-25 trajectory last reached in March 2026.
Notable Products
Astro Puffs Freeze Dried Treats 10-Pack (100mg) posted the standout move in September 2026 with a 68.5% month-over-month jump to rank 4, while Spacecream Sandwich Freeze Dried Treats 10-Pack (100mg) rose 30.7% to hold rank 1, indicating momentum is building beyond the flagship even as leadership consolidates. Rainbow Rocks Freeze Dried Treats 10-Pack (100mg) slipped 0.5% at rank 2 and Cosmic Bursts Freeze Dried Treats 10-Pack (100mg) advanced 18.9% at rank 3, and with all four of the top ten in the Edible family the portfolio is concentrated where velocity is compounding rather than diversified across formats. The mix implies Freez-Its is pivoting toward depth in high-velocity edibles, prioritizing share capture within a single category over breadth expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
