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Jul-2025
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Overview
Market Insights Snapshot
Love's Oven has shown notable performance improvements in the Colorado edibles market over the past few months. While the brand was not ranked in the top 30 in April and May 2025, it made a significant leap to rank 34th in June and further climbed to 27th in July. This upward trend suggests a growing consumer interest and increased market penetration in the state. The upward movement in rankings corresponds with a rise in sales, indicating that their strategies in Colorado are starting to pay off. However, the initial absence from the top 30 highlights the competitive nature of the market and the challenges Love's Oven faces in maintaining its momentum.
In contrast, Love's Oven's performance in the Illinois edibles market has been less dynamic. The brand was not among the top 30 in April and May 2025, similar to its initial status in Colorado. However, in Illinois, the brand only managed to reach the 64th position in June and slightly improved to 61st in July. This indicates a more stagnant performance compared to Colorado, suggesting potential hurdles in brand recognition or distribution in the Illinois market. Despite these challenges, the steady sales figures in Illinois may provide a foundation for future strategic adjustments aimed at improving their market position.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Love's Oven has shown a notable upward trajectory in rank and sales over recent months. By July 2025, Love's Oven climbed to 27th place, improving from its absence in the top 20 in the preceding months. This rise in rank is accompanied by a significant increase in sales, indicating a positive reception of their products. In contrast, Canyon experienced fluctuations, peaking at 25th in June before dropping to 26th in July, while Olio maintained a relatively stable position, achieving 25th in July. Meanwhile, Mountain High Suckers and ROBHOTS have shown gradual improvements, yet they remain behind Love's Oven in terms of recent sales growth. These dynamics suggest that Love's Oven is gaining momentum and could potentially continue to rise in rank if the trend persists.
Notable Products
In July 2025, Love's Oven's top-performing product was Indica Turtle Brownies 100mg, which rose to the number one rank from fourth place the previous month, achieving notable sales of 455 units. Following closely, Hybrid S'mores Brownies 100mg secured the second position, climbing up from third place in June. Chocolate Chip Cookies 10-Pack 100mg dropped slightly to third place after holding the second position in June. Turtle Brownies 10-Pack 100mg showed improvement, moving up to fourth place from fifth in June. Indica S'mores Brownies 100mg entered the rankings at fifth place, marking its return to the top five since April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
