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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Love's Oven has demonstrated a notable upward trajectory in the Edible category. Starting from outside the top 30 in May 2025, the brand climbed to rank 34 in June, and further improved to rank 27 in July, finally reaching rank 25 by August. This consistent rise in rankings highlights a positive trend in consumer preference and market penetration for Love's Oven in Colorado. The brand's sales figures corroborate this upward movement, with a significant jump from $24,004 in May to $37,313 in June, maintaining a steady performance in subsequent months. Such growth indicates a strengthening brand presence and possibly an expanding customer base within the state.
Conversely, in Illinois, Love's Oven has faced challenges in breaking into the top ranks within the Edible category. Despite being ranked 65th in May 2025 and slightly improving to 61st in June, the brand did not make it into the top 30 for July and August. This suggests a competitive market environment in Illinois, where Love's Oven might be struggling to establish a foothold or differentiate itself from other brands. The sales figures in Illinois also reflect this challenge, with a slight decrease from $11,771 in May to $11,217 in June. The absence from the top 30 in the latter months could imply the need for strategic adjustments to enhance market performance in Illinois.
Competitive Landscape
In the competitive Colorado edible market, Love's Oven has shown a promising upward trajectory over the summer of 2025, climbing from outside the top 20 in May to a commendable 25th rank by August. This upward movement suggests a positive reception and growing consumer interest. Notably, Canyon and Sinsere also experienced rank improvements, but Love's Oven surpassed them both in August, indicating a stronger growth momentum. Meanwhile, Zoobies maintained a higher rank throughout, but its sales showed a downward trend, which could signal potential vulnerabilities. Flower Union made a significant leap in rank from 36th in May to 24th in August, closely trailing Love's Oven. These dynamics highlight the competitive nature of the market and suggest that while Love's Oven is gaining traction, it must continue to innovate and differentiate to maintain and improve its position against both established and emerging competitors.
Notable Products
In August 2025, the top-performing product from Love's Oven was Indica Turtle Brownies 100mg, maintaining its leading position from July with notable sales of 443 units. Chocolate Chip Cookies 10-Pack 100mg ranked second, showing a rise from third place in July, with sales increasing to 435 units. Turtle Brownies 10-Pack 100mg climbed to third place from its fourth position in July. Hybrid S'mores Brownies 100mg experienced a drop in ranking, moving from second in July to fourth in August. Creme Brulee Chocolate Bar 10-Pack 100mg consistently held the fifth position from July to August, reflecting stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
