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Sep-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Love's Oven has shown a fluctuating performance in the Edible category over the past few months. Starting from a rank of 34 in June 2025, the brand improved its position, reaching the 25th spot by August, before slipping slightly to 29th in September. This movement indicates a competitive and dynamic market environment. Despite the drop in September, the brand had a notable peak in sales in July, suggesting that specific factors may have driven a temporary boost in consumer interest or market presence.
In contrast, Love's Oven's presence in Illinois has been less prominent. The brand ranked 62nd in the Edible category in June 2025 but did not make it into the top 30 in the subsequent months, indicating a challenging market landscape or possibly limited distribution or brand recognition in the state. This absence from the top rankings in Illinois highlights potential growth opportunities or areas for strategic focus to enhance market penetration and consumer engagement in this region.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Love's Oven has experienced fluctuating rankings over the summer of 2025. Despite a promising climb from 34th in June to 25th in August, Love's Oven saw a slight dip to 29th in September. This volatility is contrasted by competitors like Billo, which maintained a stronger presence, peaking at 21st in July and only slipping slightly to 27th by September. Meanwhile, Zoobies demonstrated a notable decline from 19th in June to 28th in September, suggesting potential market share opportunities for Love's Oven. However, Mountain High Suckers and ROBHOTS remained relatively stable, indicating consistent consumer loyalty that Love's Oven may need to address to improve its competitive edge. These dynamics suggest that while Love's Oven has shown potential for growth, strategic efforts are needed to stabilize and enhance its market position amidst strong competition.
Notable Products
In September 2025, the top-performing product for Love's Oven was the Chocolate Solventless Chip Cookies 10-Pack (100mg), maintaining its number one rank from August, with sales reaching 377 units. Indica Turtle Brownies (100mg) held the second spot, having previously led in July but dropped one rank from August. The Hybrid S'mores Brownies (100mg) placed third, consistently maintaining its rank from the previous month. Turtle Brownies 10-Pack (100mg) experienced a decline, moving from third in August to fourth in September. S'mores Brownies (100mg) made its first appearance in the rankings, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
