Market Insights Snapshot
Observing the performance of the cannabis brand FUBAR in the Pre-Roll category, we see an impressive upward trajectory in the state of Missouri. From July to September 2023, FUBAR made a remarkable leap from the 66th to the 12th position, indicating a significant uptick in brand popularity and consumer preference. However, it's worth noting that the brand experienced a slight dip in October 2023, falling to the 17th spot. Although they didn't manage to maintain their top 20 position, this movement suggests a strong foothold in the competitive cannabis market of Missouri.
When it comes to sales, FUBAR's performance mirrors its rank movement. The brand experienced a substantial increase in sales from July to September 2023, with a notable peak in September. Although sales declined somewhat in October, they remained significantly higher than the initial July figures. This pattern of sales aligns with the brand's ranking progression, reinforcing the notion of FUBAR's growing presence in the Missouri market. However, the absence of a ranking for the month indicates that they didn't make the top 20 brands in that state and category, which suggests room for improvement in their market strategy.
In the Missouri Pre-Roll cannabis category, FUBAR has shown a significant upward trend, rising from a rank outside the top 20 in July 2023 to 17th place by October 2023. During this period, FUBAR managed to surpass several competitors, including RAD (Really Awesome Dope) and Robust, despite the latter's strong start in the top 10. However, FUBAR was outperformed by Amaze Cannabis and Sunday Papers, which consistently ranked higher throughout the period. Interestingly, while FUBAR's sales increased dramatically from July to September, they dipped slightly in October, suggesting a potential deceleration in growth. This trend, coupled with the competitive landscape, indicates a dynamic and challenging market for FUBAR.
In October 2023, the top-performing product from FUBAR was the 'Zkittles Diamond Infused Pre-Roll (0.75g)', moving up from second place in the previous month with sales of 2085 units. The 'Animal Runtz Diamond Infused Pre-Roll (0.75g)' dropped to the second spot after leading in September. The 'Zkittles Sauce Boss Live Resin Infused Pre-Roll (1g)' maintained its position at third place, while the 'OG Wreck BHO Sauce Boss Infused Pre-Roll (1g)' emerged in the rankings at fourth place. The 'Gas Cake Sauce Boss Infused Pre-Roll (1g)' remained in fifth place, consistent with its ranking in September.