Jun-2024
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Overview
Market Insights Snapshot
Garden Society's performance in California shows mixed results across different product categories. In the Edible category, the brand has consistently hovered around the 40th rank, with a slight improvement from 44th in March 2024 to 40th in June 2024. This stability indicates a steady but not dominant presence in the market. In contrast, the Flower category saw Garden Society absent from the top 30 rankings for the months reviewed, which could be a point of concern for the brand. The Pre-Roll category, however, presents a more positive outlook as Garden Society climbed from 68th in March to 47th in June, suggesting an upward trend in consumer preference for their pre-roll products.
In Ohio, Garden Society's performance in the Concentrates category has shown notable improvement. The brand was not in the top 30 in March 2024 but entered the rankings at 32nd in April, climbing to 21st in May before settling at 25th in June. This upward movement highlights a growing acceptance and demand for Garden Society's concentrates in Ohio. The absence of rankings in other categories within Ohio could indicate a more focused strategy or a lack of penetration in those segments. Overall, Garden Society's performance across these states reveals areas of both strength and potential growth.
Competitive Landscape
In the competitive landscape of the California flower category, Garden Society has faced notable fluctuations in rank and sales. Despite not making it into the top 20 brands from March to June 2024, Garden Society's competitors have shown varying trends. FloraCal Farms experienced a drop in rank from 90th in April to 96th in June, indicating a potential decline in market presence. Meanwhile, Autumn Brands demonstrated a consistent upward trend, improving from 95th in March to 85th in June, which could suggest increasing consumer preference. CRU Cannabis showed a significant drop from 59th in March to 78th in June, reflecting a decrease in sales momentum. On the other hand, UP! maintained strong sales, ranking as high as 39th in May before plummeting to 95th in June, which may indicate a seasonal or supply-related issue. These dynamics highlight the competitive pressures Garden Society faces, emphasizing the need for strategic adjustments to improve its market position in California's flower category.
Notable Products
In June 2024, the top-performing product for Garden Society was Blissful Rest Indica Rosettes Pre-Roll 10-Pack (3.75g), maintaining its first-place ranking from May, with notable sales of $1892. The Brighter Day - Blue Dream Pre-Roll 2-Pack (0.75g) climbed to the second spot, improving from its fourth-place position in April and May. Green Apple Gas (14g) emerged in third place, making its first appearance in the rankings. Brighter Day - Blue Dream Pre-Roll 10-Pack (3.75g) held steady in fourth place, consistent with its performance in May. Lastly, Bubble Kush (14g) remained in fifth place, the same as in May, indicating steady demand.