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Apr-2025
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Overview
Market Insights Snapshot
Garden Society has shown a steady upward trajectory in the Edible category within California. Over the first four months of 2025, they have improved their ranking from 37th to 33rd, indicating a positive reception among consumers. Despite starting the year outside the top 30, their consistent climb suggests effective strategies in product placement or marketing, leading to increased consumer interest. Notably, March and April saw a significant boost in sales, with March hitting a peak. This upward trend in rankings and sales highlights a growing presence in the competitive California market.
In contrast, Garden Society's performance in the Pre-Roll category in California has been more volatile. Beginning the year ranked 49th, they managed to climb to 40th by March, before slipping back to 45th in April. This fluctuation might suggest challenges in maintaining consistent consumer engagement or competition pressures. Despite these ranking shifts, the sales figures indicate a relatively stable demand, with a notable peak in March. However, the inability to break into the top 30 could point to potential areas for strategic improvement in their Pre-Roll offerings.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Garden Society has experienced notable fluctuations in its ranking, which may impact its sales trajectory. From January to April 2025, Garden Society's rank improved from 49th to 45th, showcasing a positive trend despite a slight dip in April. This improvement is contrasted by the performance of competitors such as Connected Cannabis Co., which saw a rank increase from 65th to 51st, and Lift Tickets, which moved up from 70th to 48th, indicating a more aggressive upward trend. Meanwhile, El Blunto and Lolo maintained relatively stable positions, with El Blunto consistently ranking higher than Garden Society. These dynamics suggest that while Garden Society is improving, it faces stiff competition from brands that are rapidly climbing the ranks, potentially affecting its market share and necessitating strategic adjustments to maintain its growth momentum.
Notable Products
In April 2025, the top-performing product from Garden Society was the Blissful Rest - THC/CBN/CBD 1:1:1 Snoozeberry Gummies 20-Pack, maintaining its first-place position from March with sales reaching 2001 units. The Joyful And Present - THC/THCV 1:1 Kiwi Lime Sauvignon Blanc Gummies held steady in second place, with sales of 1455 units. The Blissful Rest - Indica Rosettes Pre-Roll 10-Pack climbed from fourth to third place, showing a consistent increase in popularity. Brighter Day - Blue Dream Pre-Roll 10-Pack remained in third place, reflecting stable demand. Notably, the Sativa Pre-Roll 10-Pack improved its rank from fifth in March to fourth in April, indicating a growing preference for this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
