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Apr-2025
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Overview
Market Insights Snapshot
Garden State Banana has shown a varied performance across different product categories and states. In New Jersey, the brand's Flower category has experienced some fluctuations in its rankings, moving from 45th in January 2025 to 41st in April 2025, with a notable peak at 37th in February. This indicates a slight improvement in market presence, although the brand has not yet broken into the top 30. In terms of sales, there was a significant increase from January to February, suggesting a positive reception of their Flower products during that period, despite the subsequent dip in March. These movements highlight the brand's potential to strengthen its position if it continues to capitalize on periods of increased demand.
In the Pre-Roll category, Garden State Banana has maintained a more consistent performance in New Jersey, ranking within the top 30 throughout the first four months of 2025. The brand started the year at 27th and managed to climb to 24th by March, maintaining this position into April. This stability suggests a steady consumer interest in their Pre-Roll offerings. While the sales figures show some variability, with a peak in March, the brand's ability to remain in the top 30 consistently is a positive indicator of its market strength in this category. The data points to an opportunity for Garden State Banana to leverage its stable performance in Pre-Rolls to potentially enhance its standing in other categories as well.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Garden State Banana has experienced fluctuating rankings from January to April 2025, indicating a dynamic market presence. While Garden State Banana held a rank of 45 in January, it improved to 37 in February, only to drop to 44 in March and slightly recover to 41 in April. This volatility suggests a competitive struggle, particularly against brands like Revelry Herb Company, which consistently maintained higher rankings, peaking at 26 in January and stabilizing around 39 by April. Additionally, Superflux showed a significant surge in March, surpassing Garden State Banana with a rank of 36, although it slipped to 40 in April. The sales trajectory of Garden State Banana reflects these rank changes, with notable sales peaks in February, suggesting potential for growth if they can capitalize on the factors that led to this temporary rise. Meanwhile, brands like MPX - Melting Point Extracts and Breakwater remained outside the top 20, indicating less immediate competition, but their presence in the market highlights the diverse range of competitors Garden State Banana must navigate.
Notable Products
In April 2025, the top-performing product from Garden State Banana was the Banana Mochi Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with sales reaching 3963 units. Following closely, Banana Mochi (3.5g) in the Flower category rose to the second position from third in March, indicating a strong performance increase. The Blueberry Banana Pre-Roll (1g) saw a drop to third place from its previous consistent first or second position, with sales significantly decreasing to 818 units. Honey Banana Pre-Roll (1g) remained steady at the fourth spot, while Banana Sherbert Pre-Roll (1g) re-entered the rankings at fifth place after being unranked in the prior months. Overall, April showed a dynamic shift in rankings, with Banana Mochi products solidifying their dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
