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Mar-2025
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Overview
Market Insights Snapshot
Garden State Banana's performance in the Flower category in New Jersey shows a fluctuating trajectory. In December 2024, the brand ranked 37th, but by March 2025, it fell to 43rd. This movement indicates a challenge in maintaining a steady position within the top 30 brands, as they were not ranked in this bracket for any of the months analyzed. Despite this, February 2025 saw a significant increase in sales, suggesting a temporary boost that was not sustained in subsequent months. This fluctuation could be indicative of market volatility or shifts in consumer preferences within the state.
In contrast, Garden State Banana's performance in the Pre-Roll category in New Jersey demonstrates more stability. The brand consistently remained within the top 30 rankings, moving from 26th in December 2024 to 26th again in March 2025, with minor fluctuations in between. This steadiness, coupled with a gradual increase in sales from January to March 2025, suggests a stronger foothold in the Pre-Roll category compared to Flower. Such a pattern might reflect a more loyal consumer base or effective marketing strategies in this segment, allowing Garden State Banana to maintain its competitive position despite the challenges faced in other categories.
Competitive Landscape
In the competitive landscape of the New Jersey flower category, Garden State Banana has experienced fluctuations in its market position, reflecting the dynamic nature of this sector. As of March 2025, Garden State Banana holds the 43rd rank, a slight decline from its 36th position in February 2025. This change indicates a competitive pressure from brands like Revelry Herb Company, which consistently maintained a higher rank, peaking at 25th in January 2025. Meanwhile, Superflux showed a notable improvement, climbing to the 40th position in March 2025, suggesting a potential threat to Garden State Banana's market share. Additionally, Road Tripper has seen a downward trend, which could provide an opportunity for Garden State Banana to capture some of its market share if strategic adjustments are made. Overall, Garden State Banana's sales trajectory shows resilience, but the brand must navigate the competitive pressures from both established and emerging players to enhance its market standing.
Notable Products
In March 2025, the top-performing product for Garden State Banana was Banana Mochi Pre-Roll (1g) in the Pre-Roll category, reclaiming its first-place rank with notable sales of 3608 units. The Blueberry Banana Pre-Roll (1g), also in the Pre-Roll category, dropped to second place after leading the previous two months. Banana Mochi (3.5g) in the Flower category climbed to third place from fourth in February 2025. Blueberry Banana (3.5g) in the Flower category, which was second in February, fell to fourth place. New to the rankings, Bubblegum Banana Pre-Roll (1g) entered at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
