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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hillview Farms is stocked at 20 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Bordentown, Butler, Elmwood Park, and Fort Lee. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Hillview Farms concentrated 72.13% of sales in Pre-Roll with a 20.78% year-over-year increase but a 14.14% month-over-month decline, while Flower held 27.87% share with a 52.27% year-over-year drop and a 29.35% month-over-month contraction. Despite an overall brand sales year-over-year decline of 15.33% and a 14.62% year-over-year decrease in average price to $20.21, the Pre-Roll-heavy mix counterbalanced some Flower weakness. The brand’s Pre-Roll rank at 27 in New Jersey indicates mid-pack placement, and the simultaneous YoY gain in Pre-Roll versus the steep YoY fall in Flower signals a portfolio increasingly anchored to value-oriented Pre-Rolls, implying near-term reliance on that category for volume while Flower retrenches.
The shift toward Pre-Roll at 72.13% share alongside a 20.78% YoY lift, paired with Flower’s 52.27% YoY decline, implies Hillview Farms is trading mix into lower-priced formats (Pre-Roll avg price $17.15 vs. Flower $37.62), which aligns with the 14.62% brand-level price decline and suggests price elasticity is driving unit throughput over premium positioning. With both Pre-Roll and Flower down month over month by 14.14% and 29.35%, respectively, and a 27th rank in New Jersey Pre-Roll, the near-term positioning skews toward defending share via accessible price points rather than premium upsell, implying that sustaining growth will depend on stabilizing Flower while protecting Pre-Roll price architecture to avoid further MoM erosion.
Competitive Landscape
Hillview Farms sits at rank #27 in NJ Pre-Roll for August 2026, a 1-place improvement from #28 year over year, but a 4-place decline from #23 in May–July 2026 and far from its peak at #14 in May 2025; meanwhile, RYTHM climbed from #3 to #1 with 29.7% YoY sales growth and Ozone advanced from #7 to #2 with 76.1% YoY sales growth, while Lowell Herb Co / Lowell Smokes slid from #2 to #5 amid a 55.4% YoY sales decline; this mix of upward mobility at the top and deterioration among prior leaders indicates Hillview Farms’ slight YoY rank lift but recent 3-month slippage places it in a squeezed middle, implying that without month-over-month share gains the brand risks drifting further from the top-20 corridor even as churn reshapes the leaderboard.
Notable Products
GMO Rootbeer Pre-Roll 2-Pack (1g) led August 2026 with a 103% month-over-month jump into rank 2, while Purple Jellato Pre-Roll 2-Pack (1g) slid 18% to rank 6, and Orange Sunshine Pre-Roll 2-Pack (1g) fell 52% at rank 9; the spread between +103% and -52% indicates volatile demand sorting winners from laggards within the same format. Purple Diesel Pre-Roll 2-Pack (1g) also surged 85% to rank 3, and Ice Cream (3.5g) sat at rank 10 with $11,135, showing Flower is present but not pacing Pre-Rolls. With nine of the top ten in the Pre-Roll category, concentration has clearly shifted toward multi-pack Pre-Rolls even as single-SKU declines persist. The mix implies Hillview Farms is tilting assortment and merchandising toward fast-moving Pre-Roll SKUs to capitalize on momentum while pruning underperforming flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
