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Mar-2026
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Overview
Market Insights Snapshot
Hillview Farms has shown varied performance across different product categories and states, with notable movements in rankings. In the Flower category in New Jersey, the brand did not make it to the top 30, indicating a potential area for improvement despite a slight increase in sales from February to March 2026. This suggests that while there is some growth, it is not substantial enough to impact their ranking significantly. Conversely, the Pre-Roll category has been more promising, with Hillview Farms securing a consistent presence within the top 30. The brand's ranking improved from 18th in December 2025 to 15th in January 2026, only to experience a dip in February and March, settling at 22nd. This fluctuation highlights the competitive nature of the Pre-Roll market in New Jersey and suggests that Hillview Farms may need to strategize to maintain or improve its standing.
Focusing on sales trends, Hillview Farms experienced a notable increase in sales for the Pre-Roll category in January 2026, reaching a high point before declining in the subsequent months. This pattern indicates a seasonal or promotional influence that may have temporarily boosted sales. The Flower category, on the other hand, has struggled to break into the top 30, reflecting either a saturated market or a need for differentiation in their product offerings. Overall, the performance of Hillview Farms across these categories suggests a mixed outlook, with potential for growth in Pre-Rolls but challenges in the Flower segment. Observing how these trends evolve over the coming months could provide further insights into the brand's strategic positioning in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Hillview Farms experienced notable fluctuations in its ranking from December 2025 to March 2026. Starting at 18th place in December 2025, Hillview Farms improved to 15th in January 2026, before dropping to 23rd in February and slightly recovering to 22nd in March. This volatility in rank suggests a dynamic market environment where Hillview Farms faces stiff competition from brands like Goodies (WA), which consistently maintained a rank around the low 20s, and Anthem, which held a steady position at 20th in March. Meanwhile, Elyon Cannabis showed a significant upward trend, climbing from 29th in December to 21st by March, potentially impacting Hillview Farms' sales and market share. Despite these challenges, Hillview Farms' sales figures indicate resilience, with a recovery in March, suggesting that while rank fluctuated, the brand's market presence remains robust.
Notable Products
In March 2026, the top-performing product for Hillview Farms was the Purple Jellato Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 687 units. The Strawberry Mango Haze Pre-Roll 2-Pack (1g) followed closely in second place, climbing from its previous fifth position in December 2025. The Lemon OG Haze Pre-Roll 5-Pack (2.5g) secured the third spot, marking its first appearance in the rankings. Cereal Milk Pre-Roll 2-Pack (1g), which held the top rank in February 2026, dropped to fourth place in March. Meanwhile, Strawberry Mango Haze (3.5g) in the Flower category slipped from third to fifth place, despite an increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
