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Apr-2026
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Overview
Market Insights Snapshot
Hillview Farms has shown varied performance across different product categories in New Jersey. In the Flower category, Hillview Farms has yet to break into the top 30 rankings, with their positions fluctuating between 52 and 61 over the first four months of 2026. This indicates a struggle to gain a significant foothold in this highly competitive category. Sales figures reflect this challenge, with a notable dip in February followed by a slight recovery in March. Despite the lack of top-tier rankings, the brand's ability to maintain some level of sales suggests there is a consistent, albeit small, customer base for their Flower products.
Conversely, Hillview Farms has performed more robustly in the Pre-Roll category within New Jersey. They managed to secure a spot in the top 30, peaking at 16th place in January before experiencing a slight decline, stabilizing around the 24th rank by April. This category appears to be a stronger market for Hillview Farms, with sales figures showing a more stable trend despite the rankings dip. The consistent presence in the top 30 suggests a solid market presence and customer preference for their Pre-Roll products, which could be a potential area for strategic focus and growth.
Competitive Landscape
In the competitive New Jersey pre-roll market, Hillview Farms has experienced notable fluctuations in its ranking and sales performance from January to April 2026. Initially ranked 16th in January, Hillview Farms saw a decline to 24th in February, maintaining a similar position in March and April. This trend indicates a competitive pressure from brands like Test Kitchen, which consistently ranked higher in February and March, and Elyon Cannabis, which improved its rank to 20th by March. Despite these challenges, Hillview Farms' sales in April were still competitive, closely trailing behind Craft Kings, which saw a notable sales increase in the same month. The data suggests that while Hillview Farms remains a significant player, strategic adjustments may be necessary to regain its earlier market position amidst the dynamic shifts in the New Jersey pre-roll category.
Notable Products
In April 2026, Hillview Farms' top-performing product was Purple Jellato Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its position as the top seller with sales of 614 units. Cereal Milk Pre-Roll 2-Pack (1g) ranked second, showing a slight decline from its first-place rank in February. Orange Sunshine Pre-Roll 2-Pack (1g) held steady in third place, demonstrating consistent performance with a slight increase in sales compared to March. Lemon OG Haze Pre-Roll 5-Pack (2.5g) remained in fourth place, maintaining its rank from March. Tricho Jordan Pre-Roll 2-Pack (1g) entered the top five for the first time, indicating a positive shift in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
