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Sep-2025
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Overview
Market Insights Snapshot
Hillview Farms has shown varied performance across different product categories in New Jersey. In the Flower category, the brand has not made it into the top 30 rankings over the past few months, with rankings at 45th in June, 52nd in July, 46th in August, and dropping to 55th in September. This indicates a struggle to gain significant traction in the Flower market, as evidenced by a decrease in sales from June to September. Conversely, the Pre-Roll category tells a more promising story. Hillview Farms has consistently stayed within the top 30, even climbing from the 30th position in July to 14th in September, suggesting a strong upward trend and increased consumer interest in this product line.
The contrasting performance in these categories highlights the brand's varying market penetration across different product types. The significant drop in Flower category rankings suggests potential challenges or heightened competition in this segment. On the other hand, the Pre-Roll category's positive trajectory, with a notable sales increase in September, reflects successful strategies or product offerings that resonate well with consumers. These movements provide valuable insights into Hillview Farms' strategic positioning and potential areas for growth or reevaluation in New Jersey.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Hillview Farms has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 15 in June 2025, Hillview Farms saw a significant drop to rank 30 in July, indicating a challenging period. However, the brand managed to recover, climbing to rank 24 in August and further improving to rank 14 by September. This rebound suggests a positive trajectory in sales performance, although it still trails behind competitors like Full Tilt Labs, which surged from rank 38 in June to rank 12 by September, showcasing a remarkable growth in market presence. Meanwhile, Kind Tree Cannabis and PreRoll King of Jersey maintained relatively stable positions, with Kind Tree Cannabis improving from rank 18 to 13, and PreRoll King of Jersey fluctuating slightly but staying within the top 20. Hillview Farms' recovery in September suggests potential for further growth, but the brand must continue to innovate and strategize to compete effectively against these strong contenders in the New Jersey market.
Notable Products
In September 2025, Hillview Farms saw Headband Pre-Roll 5-Pack (2.5g) emerge as the top-performing product, climbing from third place in June to first place with sales of 1114 units. The Strawberry Mango Haze Pre-Roll 5-Pack (2.5g) debuted impressively in the rankings, securing the second spot. Blue Lobster Pre-Roll (1g), which was previously ranked first in August, dropped to third place. Blue Lobster Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, while Headband (3.5g) rounded out the top five. This shift in rankings highlights a dynamic market where consumer preferences can vary significantly from month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
