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Aug-2025
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Overview
Market Insights Snapshot
Hillview Farms has shown varying performance across different product categories and states. In the New Jersey market, their Flower category has been fluctuating in rankings, moving from 44th in May 2025 to 43rd by August 2025. This indicates a slight improvement, although the brand did not break into the top 30 during this period, suggesting they face strong competition in this category. Sales figures for Flower also reflect this trend, with a dip in June and July but a recovery in August. This could be indicative of seasonal demand shifts or strategic adjustments by the brand.
In contrast, Hillview Farms' performance in the Pre-Roll category in New Jersey displays more significant volatility. The brand started strong with a 12th place ranking in May, but by July, they fell to 30th, before improving to 23rd in August. This movement suggests a competitive and dynamic market environment, where maintaining a top position is challenging. Despite the drop in rankings in July, the sales figures from May to August show that Hillview Farms managed to regain some ground by the end of the period. This could highlight effective marketing efforts or product adjustments that resonated with consumers towards the end of the summer.
Competitive Landscape
In the competitive landscape of New Jersey's Pre-Roll category, Hillview Farms has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position in May 2025 with a rank of 12, Hillview Farms saw a decline to rank 30 in July, before recovering slightly to rank 23 in August. This volatility contrasts with competitors like Anthologie, which showed a consistent upward trend, moving from rank 28 in May to 21 in August, and North Lake Supply, which also improved its position from rank 25 in May to 22 in August. Meanwhile, Craft Kings demonstrated a remarkable jump from rank 46 in May to 24 in June, maintaining a stable position thereafter. These shifts indicate a highly competitive market where Hillview Farms faces pressure from brands that are gaining traction, potentially affecting its market share and necessitating strategic adjustments to regain its earlier standing.
Notable Products
In August 2025, the top-performing product from Hillview Farms was Blue Lobster Pre-Roll (1g), which ascended to the first rank after being third in July. This product saw a significant increase in sales, reaching 1667 units sold. Headband Pre-Roll 2-Pack (1g) maintained a steady position, holding onto the second rank for two consecutive months. Premium Forum Girl Scout Cookie Pre-Roll 2-Pack (1g) entered the rankings at third place, while Bumper OG Pre-Roll 2-Pack (1g) and Zesty Parm Pre-Roll 2-Pack (1g) followed in fourth and fifth place, respectively. Notably, both Bumper OG and Zesty Parm made their debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
