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Feb-2026
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Overview
Market Insights Snapshot
Hillview Farms has shown varied performance across different product categories and states. In the New Jersey market, the brand's Flower category has not broken into the top 30 brands from November 2025 to February 2026, with rankings fluctuating between 51st and 59th. This indicates a struggle to gain significant traction in the Flower market, which could be a point of concern for the brand. On the other hand, the Pre-Roll category in New Jersey shows a more robust performance, consistently ranking within the top 20, peaking at 14th place in January 2026. This suggests that Hillview Farms has a stronger foothold in the Pre-Roll segment, despite a slight dip back to 19th in February 2026.
One notable trend is the sales fluctuation in the Flower category, where there was a significant increase from December 2025 to January 2026, followed by a decrease in February 2026. This could imply seasonal demand or competitive pressures impacting sales. In contrast, the Pre-Roll category witnessed a steady sales increase from November 2025 to January 2026, although it saw a slight decline in February 2026. The ability to maintain a top 20 ranking in Pre-Rolls despite the sales dip suggests resilience and potential customer loyalty. Overall, while Hillview Farms faces challenges in certain categories, its performance in others indicates areas of opportunity that could be capitalized on with strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Hillview Farms has demonstrated notable fluctuations in its ranking over the past few months. Starting from November 2025, Hillview Farms improved its rank from 19th to 14th by January 2026, showcasing a positive trend in sales performance. However, by February 2026, the brand experienced a slight dip, falling back to 19th place. This fluctuation is particularly significant when compared to competitors like Verano, which saw a decline from 14th to 21st over the same period, and Goodies, which improved its rank from 24th to 20th. Meanwhile, Test Kitchen and Anthem both showed consistent upward trends, with Test Kitchen climbing from 38th to 18th and Anthem moving from 22nd to 17th. These shifts highlight the competitive pressure Hillview Farms faces, as well as the dynamic nature of the market, where maintaining a top position requires continuous strategic efforts.
Notable Products
In February 2026, Hillview Farms saw Cereal Milk Pre-Roll 2-Pack (1g) rise to the top, securing the number one rank with sales of 766 units. Lemon OG Haze Pre-Roll 2-Pack (1g) followed closely, achieving the second position. Blue Dream Pre-Roll 2-Pack (1g) and Strawberry Mango Haze (3.5g) held the third and fourth positions, respectively. Notably, Orange Sunshine Pre-Roll 2-Pack (1g) experienced a decline, dropping from first place in January 2026 to fifth in February. This shift in rankings highlights a dynamic change in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
