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Oct-2025
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Overview
Market Insights Snapshot
Hillview Farms has shown varying performance across categories in New Jersey. In the Flower category, the brand has struggled to break into the top 30, with rankings fluctuating from 47th in August to 49th in October. This indicates a consistent challenge in capturing a significant share of the Flower market within the state. Despite this, a notable trend is the increase in sales from July to August, suggesting some positive consumer response or strategic adjustments during this period. However, the subsequent decline in sales in September and October highlights ongoing challenges for Hillview Farms in this competitive category.
Conversely, Hillview Farms has experienced a more favorable trajectory in the Pre-Roll category in New Jersey. The brand made a significant leap from 31st in July to 15th in September, indicating strong growth and consumer interest in their Pre-Roll offerings. Although there was a slight drop to 18th in October, the brand maintained a position within the top 20, showcasing resilience and a competitive edge in this category. The substantial increase in sales from July to September further underscores the brand's successful penetration and growing popularity in the Pre-Roll market. This performance contrast between categories highlights Hillview Farms' strengths and areas for improvement in different segments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New Jersey, Hillview Farms has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a rank of 31 in July 2025, Hillview Farms made a significant leap to rank 15 in September, before slightly declining to rank 18 in October. This upward trend in the summer months was accompanied by a substantial increase in sales, peaking in September. However, the brand faced increased competition as Grown Rogue climbed to rank 16 in October, showing a consistent improvement from July. Meanwhile, Craft Kings also improved its position to rank 17, closely trailing Hillview Farms. Despite the slight dip in October, Hillview Farms remains competitive, but the presence of brands like The Botanist and Legend, which also showed upward movement, indicates a dynamic market where maintaining momentum will be crucial for Hillview Farms to sustain its growth trajectory.
Notable Products
In October 2025, Hillview Farms' top-performing product was the Headband Pre-Roll 2-Pack (1g) in the Pre-Roll category, which ascended to the number one spot, achieving sales of 1057 units. The Headband (3.5g) in the Flower category rose to second place, improving from fifth place in September. The Headband Pre-Roll 5-Pack (2.5g) dropped from first place in September to third in October. Cereal Milk Pre-Roll 5-Pack (2.5g) maintained a strong position, debuting at fourth place in October. The Cereal Milk Pre-Roll 2-Pack (1g) entered the rankings in October at fifth place, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
