Data Snapshot: Nov 03, 2026
$100K+

Oct-2026

Sales

Decline

Trend

6-Month

40

Product Count

SKUs

$21.46

Avg Price

-41.9%

YoY Sales Change

-26.7%

YoY Price Change

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Hillview Farms

Where to Buy

Hillview Farms is stocked at 16 licensed dispensaries across New Jersey, with the deepest coverage in Bordentown, Butler, Elmwood Park, Franklin Township, and Freehold. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/13900.json?v=20261102
Hillview Farms Sales

Market Insights Snapshot

Hillview Farms Historical Sales by Category

In October 2026, Hillview Farms concentrated two-thirds of sales in Pre-Roll at 66.56% share while Flower accounted for 33.44%, a mix that shifted as Pre-Roll declined year over year by 37.41% but ticked up month over month by 3.94%, whereas Flower contracted 49.21% year over year and fell 42.09% month over month. Average price fell 26.65% year over year to $21.46 alongside a Pre-Roll average price of 18.50, and within Pre-Roll the brand sat at rank 44 in New Jersey; the combined pattern suggests Hillview Farms is relying more on lower-priced Pre-Rolls to stabilize volume while Flower weakness drags total performance.

The widening gap between Pre-Roll’s 3.94% month-over-month lift and Flower’s 42.09% month-over-month drop, paired with Pre-Roll’s 66.56% share versus Flower’s 33.44%, implies a pivot toward value-led, multi-pack or economy Pre-Roll formats as the primary traffic driver. With brand sales down 41.92% year over year but up 5.43% on a 24‑month basis and a 26.65% price compression, the positioning signal is cost-accessible Pre-Rolls anchoring shelf presence in New Jersey while premium-leaning Flower recedes, implying that near-term gains will come from defending and improving Pre-Roll rank 44 through price-pack architecture rather than attempting rapid Flower recovery.

Oct-2026 Rank
Flower
Pre-Roll
#97
#44
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Pre-Roll
66.6%
$18.50
-37.4%
+0.0%
Flower
33.4%
$31.50
-49.2%
-42.1%
Hillview Farms

Competitive Landscape

Hillview Farms sits at rank #44 in NJ Pre-Roll in October 2026, a 18-position drop from #26 year over year, and down 20 places from #24 just three months prior; this comes after a historical peak at #15 in May 2025, indicating a multi-quarter slide rather than a single-month blip. In contrast, RYTHM holds #1 after rising from #2 year over year while growing sales by 57.1%, and Ozone advanced to #2 from #5 with 76.7% YoY sales growth, whereas Garden Greens fell to #3 from #1 alongside a 30.1% YoY sales decline, signaling that leadership is concentrating at the top while mid-pack volatility accelerates. The pattern implies Hillview Farms’ rank trajectory is being pulled downward by intensified top-end gains and mid-tier churn, and without a reversal in the next quarter the brand is likely to exit the top 50 as consolidation around leaders continues.

Hillview Farms category ranking vs. nearest competitors
Hillview Farms

Notable Products

Hillview Farms leans on Pre-Roll formats in October 2026, with Hybrid - Single Strain Pre-Rolls holding 54.5% of brand sales and Sativa - Single Strain Pre-Rolls adding 12.1%. That concentration means most of its sales come from multi-pack and 2-pack Pre-Rolls rather than Flower.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
GMO Rootbeer (3.5g)
Hybrid
9.0%
$29.66
+0.3%
+226.7%
Super Runtz (3.5g)New
Hybrid
7.8%
$29.46
-0.4%
+131.0%
Tricho Jordan Pre-Roll 5-Pack (2.5g)
Hybrid - Single Strain
7.1%
$27.84
+19.1%
+24.1%
Cereal Milk Pre-Roll 5-Pack (2.5g)
Hybrid - Single Strain
5.9%
$30.97
+32.5%
+199.5%
Blue Dream Pre-Roll 2-Pack (1g)
Sativa - Single Strain
5.6%
$10.31
+12.9%
+40.6%
Super Runtz Pre-Roll 5-Pack (2.5g)New
Hybrid - Single Strain
5.6%
$30.52
+30.6%
+966.3%
Ice Cream Pre-Roll 5-Pack (2.5g)
Hybrid - Single Strain
4.5%
$29.70
+27.1%
+209.2%
Blue Dream Pre-Roll 5-Pack (2.5g)
Sativa - Single Strain
4.1%
$29.55
+13.4%
-50.5%
Cereal Milk (3.5g)
Hybrid
3.9%
$36.60
+23.8%
-47.8%
Lemon OG Haze Pre-Roll 2-Pack (1g)
Hybrid - Single Strain
3.4%
$11.26
+29.3%
+7.4%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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