Market Insights Snapshot
In the Arizona market, GenXtracts has seen a notable movement in the Concentrates category. The brand started in a strong position in July 2023, ranking 9th, but experienced a significant drop to the 42nd place in August. However, this downward trend was short-lived as GenXtracts managed to climb back up to the 15th rank by October. This recovery indicates a resilience in the brand's performance, although the absence from the top 20 in August is noteworthy. The sales data suggests a similar pattern, with a sharp decrease in August followed by a steady increase in the subsequent months.
GenXtracts' performance in the Vapor Pens category in Arizona presents a different picture. The brand was not in the top 20 brands in July, August, or October 2023, indicating a potential area for improvement. The ranking fluctuated in these months, hitting a low of 55 in September before returning to 29 in October. The sales trend, however, remained relatively steady, with a small dip in September but otherwise consistent figures. This could suggest that despite the lower rankings, GenXtracts maintains a stable customer base in this category.
In the Concentrates category within Arizona, GenXtracts has experienced a significant fluctuation in rank over the months of July to October 2023. Starting at a strong 9th position in July, the brand saw a drastic drop to 42nd in August, indicating a possible absence from the top 20 brands for that month. However, GenXtracts managed to recover some ground, climbing back to 33rd in September and further improving to 15th in October. This recovery suggests a positive upward trend in the brand's performance. In comparison, Abundant Organics and Nectar Farms have maintained relatively stable rankings within the top 20, while Goldsmith Extracts and Item Nine Labs have seen consistent performance with slight improvements. The sales trends for these competitors suggest a more stable market presence, with Goldsmith Extracts showing a notable increase in sales, potentially posing a significant challenge for GenXtracts.
In October 2023, GenXtracts saw the highest sales for the 'Wedding Platter Distillate Cartridge (0.5g)', which jumped from 5th place in September to 1st place, with a sales figure of 1203 units. The second top-performing product was the 'Tahoe OG Distillate Cartridge (0.5g)', making its debut in the rankings. The 'Vader Kush Badder (1g)' maintained its 3rd place position from the previous month. The 'Cereal Milk Shatter (1g)', dropped from 2nd to 4th place. The 'Eleven Roses Shatter (1g)' also made its first appearance in the rankings, securing the 5th position.