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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Gold Crown concentrated 76.29% of May 2026 sales in Pre-Roll, where category sales rose 95.50% year over year and 13.76% month over month, while Concentrates accounted for 21.80% with a 265.44% year-over-year surge but an 8.22% month-over-month pullback. Edible shrank to 1.91% share with a 41.25% year-over-year decline and a 36.05% month-over-month drop, and the brand’s average price fell 0.25% year over year alongside a Pre-Roll average price of $13.37. The pattern implies a deliberate tilt toward high-velocity inhalables, using slight price compression and Pre-Roll scale to offset volatility in Concentrates and contraction in Edible.
Within Pre-Roll, Gold Crown held rank 13 in Michigan, aligning with a 95.50% year-over-year category uptick and a 13.76% month-over-month gain, while total brand sales accelerated 107.32% year over year amid a 0.25% price decrease. The 265.44% year-over-year spike in Concentrates paired with an 8.22% month-over-month dip signals a momentum engine that is powerful but variable compared to steadier Pre-Roll growth and rank stability, and the 41.25% year-over-year decline in Edible indicates low strategic priority. The positioning inference is that Gold Crown is consolidating around inhalable dominance where rank 13 provides headroom, using price discipline to drive trial and repeat while allowing Edible to contract and treating Concentrates as opportunistic upside despite month-to-month swings.
Competitive Landscape
Gold Crown sits at rank #13 in MI Pre-Roll in May 2026, up 18 positions from #31 year over year, and 20 spots higher than its #33 position three months ago; this matches a new peak rank of #13 in May 2026. In contrast, Jeeter held #1 while posting a -26.4% year-over-year sales change, and Dragonfly Cannabis maintained #3 with a +15.6% year-over-year sales increase, indicating that Gold Crown’s rank ascent outpaced peers with both declining and growing sales profiles. Meanwhile, Mitten Extracts advanced from #5 to #4 alongside a +35.3% year-over-year sales lift as Goodlyfe Farms slipped from #4 to #5 with a -12.6% year-over-year change, underscoring that Gold Crown’s climb into the teens is tied to share redistribution among top-five players rather than absolute category expansion, implying its trajectory positions it to challenge for a top-10 berth if these competitive dislocations persist.
Notable Products
Jesters - Strawberry Shortcake Infused Pre-Roll (1.5g) posted the steepest decline in May 2026 at -36.7% MoM while sliding to rank 5, and Jesters - OG GG#4 Infused Pre-Roll (1.5g) fell -17.7% MoM at rank 7. Royal Jesters - Tarantula - Very Berry Infused Pre-Roll (1.5g) held rank 1 as Royal Jesters - Tarantula - Blueberry Muffin Infused Pre-Roll (1.5g) sat at rank 2, and four of the top five are Tarantula SKUs, concentrating share at the top despite double-digit pullbacks lower in the list. The pattern implies Gold Crown is consolidating demand around premium Tarantula pre-rolls while legacy Jesters singles lose velocity, tilting the mix toward fewer, higher-ranked flagships over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
