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Jul-2025
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Overview
Market Insights Snapshot
Gold Crown has demonstrated notable fluctuations in its performance across various categories and states, particularly in Michigan. In the Concentrates category, the brand experienced a remarkable rise, moving from an unranked position in the top 30 in June 2025 to 23rd place by July 2025. This upward trajectory is indicative of a significant increase in consumer interest and sales, with July's sales figures almost doubling compared to previous months. Meanwhile, the Edible category shows a more gradual improvement, with rankings rising from 82nd in April to 71st in July, suggesting a steady yet modest growth in market presence.
In the Pre-Roll category, Gold Crown's performance has been somewhat volatile. The brand began at 38th place in April, dropped to 63rd by June, and then climbed back to 52nd in July. This fluctuation highlights a competitive market environment and varying consumer preferences. Despite this, the sales figures in July indicate a recovery, aligning closely with April's numbers, suggesting that while rankings may fluctuate, the brand maintains a resilient sales performance. The absence of Gold Crown in the top 30 rankings in certain months across categories underscores the challenges faced in sustaining a consistent market position, yet the overall trend points towards a growing brand recognition and consumer base in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Gold Crown has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in April 2025, Gold Crown was ranked 38th but saw a decline to 55th in May and further to 63rd in June, before recovering slightly to 52nd in July. This volatility contrasts with competitors like Higgs, which maintained a more stable upward trajectory, improving from 39th in April to 33rd in June before dropping to 53rd in July. Meanwhile, Packs (fka Packwoods) showed inconsistent performance, with rankings fluctuating between 43rd and 60th. Newer entrants like GreenCo Ventures and Rocket (MI) have also impacted the market dynamics, with GreenCo Ventures entering the top 20 by June and Rocket (MI) showing a steady climb to 51st by July. These shifts highlight the competitive pressures Gold Crown faces, underscoring the need for strategic adjustments to regain and sustain higher rankings in the Michigan pre-roll market.
Notable Products
In July 2025, the top-performing product for Gold Crown was Jesters - OG GG#4 Infused Pre-Roll (1.5g), securing the number one rank with sales of 2109.0 units. Following closely, Crown Jewels - Green Apple Gummies 10-Pack (200mg) held the second position, showing strong performance in the Edible category. Jesters - Runtz Infused Pre-Roll (1.5g) climbed to the third rank from its previous fifth position in April 2025, indicating a positive trend in sales. Both Jesters - OG Blue Dream Infused Pre-Roll and Jesters - OG GMO Infused Pre-Roll shared the fourth rank, demonstrating consistent demand in the Pre-Roll category. Overall, July 2025 saw a reshuffling in rankings with Jesters - Runtz Infused Pre-Roll showing notable improvement, while new entries dominated the top spots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
