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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Gold Crown is stocked at 208 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Coldwater, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Gold Crown concentrated 63.26% of July 2026 sales in Pre-Roll, up 41.55% month over month and 36.98% year over year, while Concentrates held 26.71% share with 11.47% MoM growth and 67.11% YoY expansion. Edible fell 54.16% YoY yet rebounded 51.62% MoM to 10.03% share, and the brand’s average price rose 18.80% YoY alongside total sales growth of 18.98% YoY. In Michigan Pre-Rolls, the brand sat at rank 22, and Pre-Roll’s higher average price of $13.17 versus the brand’s $10.27 portfolio average implies trading up within the lead category; together these shifts indicate Gold Crown is leaning into higher-value Pre-Roll and fast-growing Concentrates while treating Edible’s MoM spike as a tactical recovery rather than a structural pillar.
With Pre-Roll share at 63.26% and rank 22 in Michigan, the category mix suggests a mid-pack position built on a premium-leaning flagship (41.55% MoM in Pre-Roll with a $13.17 average price) that is being supplemented by Concentrates’ outsized 67.11% YoY growth. The 51.62% MoM rebound in Edible against a 54.16% YoY decline signals promotional or seasonal elasticity rather than durable demand, while the 18.80% YoY price increase alongside 18.98% YoY sales growth points to pricing power concentrated in Pre-Roll rather than breadth across categories; the implication is a barbell strategy where Pre-Roll and Concentrates carry positioning equity, and Edible remains opportunistic for traffic without anchoring brand identity.
Competitive Landscape
Gold Crown sits at rank #22 in July 2026 in MI Pre-Roll, moving up 12 positions from #34 year over year, but sliding 4 spots from #18 in April 2026 and 6 spots from its peak #16 in May 2026; meanwhile, Jeeter held #1 year over year and in July 2026 as others rotated, and Mitten Extracts advanced from #7 year over year to #4 with 68.5% YoY sales growth, outpacing Gold Crown’s recent three-month rank drift. The combination of a 12-rank YoY climb and a 6-rank retreat from peak suggests Gold Crown is consolidating gains but losing short-term momentum versus faster-rising incumbents.
Notable Products
Royal Jesters - Tarantula - Very Berry Infused Pre-Roll (1.5g) posted the standout move in July 2026 with an 89.1% month-over-month surge and a rank at 2, outpacing the next-fastest mover Jester - Bomb Pop Infused Pre-Roll (1.5g) at 45.96% MoM and rank 8. Gold Crown x LegaSea - Tropic Cherry Shatter (1g) slipped 5.75% MoM while holding rank 5, indicating momentum is consolidating away from Concentrates and toward inhalables at the top of the chart. Four of the top ten are Pre-Roll SKUs, including the #1 slot and two five-pack formats at ranks 9 and 10, which concentrates unit share and repeat purchase potential in a single category despite mixed single-stick growth rates. The pattern implies Gold Crown is tilting portfolio energy toward infused Pre-Rolls as the primary demand engine, using multi-pack penetration to anchor rank stability while single-stick spikes create episodic lift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
