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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Gold Crown concentrated its June 2026 mix in Pre-Roll at 58.14% share with year-over-year growth of 36.10% but a month-over-month decline of 47.63%, while Concentrates expanded to 32.90% share with 220.96% YoY growth and a 1.52% MoM uptick; Edible contracted to 8.96% share with a 22.96% YoY drop and a 61.17% MoM decline. Despite a 54.81% brand-level YoY sales increase and a 2.00% YoY decrease in average price to $10.45, the Pre-Roll pullback versus steady gains in Concentrates suggests a reallocation of demand within the portfolio, and a shift in volume mix that can compress average realized pricing even as total sales expand.
Within Michigan Pre-Rolls, Gold Crown sits at rank 44, indicating mid-pack visibility as the brand leans into Concentrates where share rose to 32.90% and MoM growth was positive at 1.52% while Pre-Roll fell 47.63% MoM. The combined effect of a 36.10% YoY gain in Pre-Roll alongside a 220.96% YoY surge in Concentrates implies the brand’s positioning is migrating from a Pre-Roll-led identity toward a more extraction-forward profile, which could reduce reliance on a single category and create headroom for margin management if Concentrates sustain mix above 30% while Edible’s 61.17% MoM decline is contained.
Competitive Landscape
Gold Crown sits at rank #44 in MI Pre-Roll in June 2026, up 6 positions from #50 year over year, yet down 23 spots from #21 in March 2026 after peaking at #16 in May 2026; this contrasts with Jeeter holding #1 both year over year and currently while its sales fell 7.9%, and Mitten Extracts rising from #8 year over year to #4 alongside a 114.4% sales increase, indicating Gold Crown’s spring spike to #16 did not convert into sustained placement as competitors either defended top ranks or accelerated up the table.
Notable Products
Royal Jesters - Tarantula - Very Berry Infused Pre-Roll (1.5g) posted the steepest decline at -31.96% month over month while holding rank 5, signaling volatility in infused pre-rolls even as Royal Jesters Tarantula - Green Crack Infused Pre-Roll (1.5g) sat higher at rank 3. Gold Crown x LegaSea - Tropic Cherry Shatter (1g) led the board at rank 1 and Concentrates also placed ranks 7 and 8, indicating Concentrates captured three of the top ten while Pre-Roll accounted for six of the top ten. OG Girl Scout Cookies Infused Pre-Roll (1.5g) held rank 2 with $10,412 in June 2026 and Jesters - Watermelon Zkittles Infused Pre-Roll (1.5g) followed at rank 4, but the -31.96% retreat at rank 5 contrasts with stability in ranks 2–4. The mix implies Gold Crown is tilting toward two poles—premium Concentrates anchoring rank 1 and a breadth of infused Pre-Rolls across ranks 2–6—so assortment decisions should emphasize high-velocity Concentrates while pruning underperforming infused variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
