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Aug-2025
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Overview
Market Insights Snapshot
Oceana Gardens shows a dynamic performance across categories and states, with notable shifts in its rankings. In the Michigan concentrates category, the brand made a significant leap from not being in the top 30 in May to ranking 31st by August. This upward trajectory suggests a growing presence in the concentrates market, supported by an increase in sales from $68,320 in May to $127,819 in August. While the brand wasn't in the top 30 initially, the strides made over the months indicate a positive trend worth monitoring for future developments.
In the flower category within Michigan, Oceana Gardens experienced fluctuations, starting at the 41st position in May, dipping slightly in July, and then surging to 25th in August. This movement reflects a competitive landscape where the brand managed to close the summer with an improved standing, accompanied by a substantial increase in sales. The August sales figure reached over $1 million, highlighting the brand's potential to capture market share effectively. These shifts underscore the importance of tracking Oceana Gardens' strategies and performance, especially as they continue to navigate the competitive cannabis market.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Oceana Gardens has demonstrated a noteworthy fluctuation in its market position over the summer of 2025. Starting from a rank of 41 in May, Oceana Gardens improved to 35 in June, dipped to 43 in July, and then made a significant leap to 25 in August. This upward trajectory in August suggests a strategic adjustment or market response that resonated well with consumers. In comparison, Euphoria (MI) experienced a volatile ranking, peaking at 11 in July but dropping to 23 by August, indicating potential instability or competitive pressures. Meanwhile, Glorious Cannabis Co. maintained a strong presence in the top 10 for June and July before falling to 24 in August, closely mirroring Oceana Gardens' rise. Uplyfted Cannabis Co. and Carbon remained relatively stable, with neither breaking into the top 20. These dynamics highlight Oceana Gardens' potential to capitalize on its recent momentum and the importance of strategic positioning in a competitive market.
Notable Products
In August 2025, Apple Pie (3.5g) maintained its position as the top-performing product for Oceana Gardens, with sales reaching $17,654. Garlic Budder (28g) rose to second place, showing a significant increase from the third position in July. Orange Creampop (28g) made a notable leap to third place from being unranked in July. Orange Cream Pop (14g) slipped slightly to fourth place after holding the second spot in the previous two months. Blueberry Muffin (28g) entered the top five, climbing from an unranked position in July to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
