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Feb-2026
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Overview
Market Insights Snapshot
Graffiti by NGW has shown notable progress in the Illinois market, particularly in the Flower category. Starting from a position outside the top 30 in November 2025, the brand climbed to rank 35 by December and continued its upward trajectory to reach rank 22 by February 2026. This consistent improvement is indicative of a strong market presence and growing consumer preference for Graffiti by NGW's offerings. The brand's ability to break into the top 30 and then further advance its position demonstrates effective strategy and appeal in a competitive landscape.
Despite the positive trend in Illinois, it's important to note that Graffiti by NGW's absence from the top 30 in November 2025 suggests areas for potential growth or challenges faced earlier in that period. The significant leap in sales from November to February, however, indicates a successful turnaround and increasing demand. This movement may reflect strategic adjustments or an enhanced product lineup that resonated well with consumers. Observing these shifts provides valuable insights into the brand's capacity to adapt and thrive, setting a foundation for further expansion and market penetration.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Graffiti by NGW has demonstrated a notable upward trajectory over the past few months. Starting from a rank of 50 in November 2025, Graffiti by NGW climbed to rank 22 by February 2026, showcasing a significant improvement in market positioning. This ascent is particularly impressive when compared to competitors such as Elevate, which also improved its rank from 39 to 20 but started from a higher base. Meanwhile, Tales & Travels experienced a decline, dropping from rank 20 to 24, indicating potential challenges in maintaining its market share. Sol Canna, although starting strong at rank 12, saw a gradual decline to rank 21, suggesting a shift in consumer preferences or competitive pressures. The sales growth trajectory for Graffiti by NGW, which saw a substantial increase from November to February, further emphasizes its strengthening market presence, contrasting with the fluctuating sales of its competitors. This dynamic suggests that Graffiti by NGW is effectively capturing consumer interest and could continue to rise in rank if current trends persist.
Notable Products
In February 2026, the top-performing product for Graffiti by NGW was Purp Skurp (3.5g) in the Flower category, securing the number one rank with sales of 1025 units. This was followed by Rainbows at Night (3.5g) and Honey Bun (3.5g), which ranked second and third respectively. Hash Burger Shake (7g) and Honey Bun (1g) rounded out the top five positions. Compared to previous months, Purp Skurp (3.5g) showed a significant rise to the top, while Honey Bun (3.5g) maintained a strong presence in the top three. The consistent performance of these products highlights their popularity and demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
