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Mar-2026
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Overview
Market Insights Snapshot
Graffiti by NGW has seen notable fluctuations in its performance across different states and categories. In Illinois, the brand has made significant strides in the Flower category, climbing from a rank of 35 in December 2025 to 22 by February 2026, before slightly dipping to 25 in March 2026. This upward trajectory, despite the slight decline in March, indicates a strong market presence and growing consumer acceptance in the state. The brand's ability to break into the top 30 in February, after not being there in December, is a positive sign of its increasing competitiveness and appeal in the Illinois market.
However, the absence of Graffiti by NGW in the top 30 brands in some states and categories suggests areas where the brand could potentially improve its market penetration. The fact that they were not ranked in the top 30 in December 2025 in Illinois might have been a concern, but their subsequent rise indicates effective strategies in play. This pattern of breaking into the top rankings can be seen as both a challenge and an opportunity for the brand, as it suggests that while there is room for growth, there is also a foundation of success to build upon. The brand's performance in Illinois serves as a microcosm of its potential and challenges across other markets.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Graffiti by NGW has demonstrated a notable upward trajectory in rank, moving from 35th in December 2025 to 22nd by February 2026, before settling at 25th in March 2026. This positive shift in rank is indicative of a strong performance, especially when compared to competitors like Nature's Grace and Wellness, which experienced a decline from 11th to falling out of the top 20 by March 2026. Meanwhile, Paul Bunyan also saw fluctuating ranks, peaking at 17th in February before dropping to 27th in March. Despite not being in the top 20 yet, Graffiti by NGW's consistent sales growth, particularly from January to February 2026, positions it as a brand with potential to challenge higher-ranked competitors. This trend suggests that Graffiti by NGW is gaining traction and could continue to climb the ranks if the momentum is maintained.
Notable Products
In March 2026, the top-performing product for Graffiti by NGW was Bluenana Shake (7g) in the Flower category, securing the first rank with sales of 968 units. Snapplez Shake (14g) followed closely behind at the second position, while Sour Banana Sherbet #2 Shake (7g) claimed the third spot. Purple Pineapple (7g) and Goon Berries Shake (7g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, there was a notable rise for Bluenana Shake (7g) as it did not appear in the top ranks earlier, indicating a strong performance surge. Similarly, the other products also made significant entries into the top five, suggesting a shift in consumer preferences towards these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
