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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Brown Bag’s mix in May 2026 is concentrated in Flower at 76.68% share with 142.05% YoY growth but a -7.01% MoM dip, while Vapor Pens hold 18.22% share with 38.68% YoY growth and a steeper -9.07% MoM decline. Pre-Roll is still small at 3.22% share yet posted 5,419.22% YoY growth and a -7.60% MoM pullback, as Edible inched to 1.02% share on 33.93% MoM growth and Concentrates to 0.86% share on 134.97% MoM growth. With brand-level sales up 122.82% YoY alongside a -14.56% YoY average price shift to $18.33, the pattern suggests Brown Bag is trading price for scale in Flower while seeding smaller formats that are expanding off low bases, implying a volume-led mix tilt even as May 2026 momentum cooled month over month across the core.
Positionally, a 5th-place rank in Arizona Flower paired with 76.68% category reliance signals concentration risk if the -7.01% MoM in Flower and -9.07% MoM in Vapor Pens persist, yet the 33.93% MoM in Edible and 134.97% MoM in Concentrates provide optionality to buffer future volatility. The combination of 142.05% YoY expansion in Flower and 5,419.22% YoY in Pre-Roll, alongside a 18.22% share in Vapor Pens, implies the brand’s pathway is to defend Flower rank while selectively amplifying high-velocity, low-price formats, using the lower average price (-14.56% YoY) as a lever to convert share rather than chase premium positioning.
Competitive Landscape
Brown Bag sits at rank #5 in AZ Flower in May 2026, up 9 positions year over year from #14, but down 1 position from #4 three months ago, signaling a rebound that has cooled quarter to date; JustFLOWR (MA) held #1 with a -37.4% YoY sales change while Brown Bag advanced in rank, and Just Flower / Just Vape rose from #51 to #4 with a 2,749.9% YoY sales surge, outpacing Brown Bag’s climb in the latest month. With a prior peak at #3 in December 2025 and a current placement two spots lower, the mix of upward YoY momentum (+9 ranks) against a near-term slip (-1 rank since February 2026) implies Brown Bag’s trajectory is improving structurally but vulnerable to faster-moving challengers immediately above it.
Notable Products
Moonbow Sunset (3.5g) is the headline mover in May 2026, jumping +140.6% month over month to rank 1, while Watermelon Sorbet Distillate Disposable (2g) slid -17.3% to rank 10. Flower concentrated the leaderboard with six of the top ten SKUs, including Sugar Cake (3.5g) up +26.7% at rank 3 versus Violet Dreams (3.5g) down -8.9% at rank 9, indicating internal share is tilting toward newer or promoted flower strains. With Kiwi Kooler Distillate Disposable (2g) up +20.6% at rank 5 but the category’s other entry declining and generating $55,470, vapor pens show mixed traction that concentrates revenue in a single winner. The pattern implies Brown Bag is leaning into Flower-led velocity with selective wins in Vapor Pens, suggesting product development and merchandising should prioritize breakout flower SKUs while culling underperforming vape variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
