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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Brown Bag is stocked at 40 licensed dispensaries across Massachusetts and Arizona, 31 of them in Massachusetts, with the deepest coverage in Boston, Framingham, Great Barrington, Haverhill, and Northampton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Brown Bag’s July 2026 category mix is concentrated in Flower at 69.66% share with 74.25% year-over-year growth and 8.00% month-over-month, while Vapor Pens hold 25.54% share with 106.16% year-over-year and 62.21% month-over-month growth; Pre-Roll is 2.45% share with 29.72% month-over-month, and Edible is 2.02% share with 194.98% month-over-month. Average price fell 26.14% year-over-year to $17.83, with Flower’s average price at $23.56 and Vapor Pens at $15.55; Brown Bag’s Flower rank is 4 in Arizona, anchoring the mix even as Vapor Pens accelerate. The pattern implies a two-engine portfolio where Flower sustains scale and rank position while rapid Vapor Pen gains create incremental share without yet displacing the Flower-led identity.
The divergence between a 69.66% Flower share and a 25.54% Vapor Pen share, paired with 62.21% month-over-month growth in Vapor Pens versus 8.00% in Flower, indicates near-term mix shift potential toward inhalables beyond Flower; the 194.98% month-over-month spike in Edibles and 29.72% in Pre-Rolls remain too small at 2.02% and 2.45% share to alter positioning. With brand-level sales up 90.97% year-over-year alongside a 26.14% average price decline, volume-led gains are carrying July 2026, suggesting price-accessible formats like Vapor Pens (average price $15.55) are expanding the addressable base while Flower maintains rank 4 in Arizona. The implication is that Brown Bag can defend Flower leadership while leaning into Vapor Pen velocity to diversify demand, using lower price points to convert shoppers without eroding the Flower core.
Competitive Landscape
Brown Bag sits at rank #4 in Arizona Flower in July 2026, a 1-position improvement from #5 year over year, but down 1 place from #3 in April 2026, which was also its peak rank. In contrast, Just Flower held #1 both year over year and currently while growing sales 21.8%, and Fenix slipped from #4 to #5 with sales down 6.9%, indicating Brown Bag’s relative position improved against at least one nearby rival even as it ceded ground from #3 to #4 over the last three months. The combination of a year-over-year climb of one rank and a quarter-over-quarter dip of one rank implies Brown Bag is stabilizing in the upper tier but lacks momentum to reclaim or surpass its April 2026 peak without a near-term catalyst.
Notable Products
Blue Razz Snowcone Distillate Disposable (2g) led July 2026 with a 99.8% month-over-month jump and climbed to rank 3, while Baja Splash Distillate Disposable (2g) surged 84.7% to rank 2, together signaling accelerating traction at the very top of the chart. Kiwi Kooler Distillate Disposable (2g) held rank 1 with a 47.9% lift, and four of the top ten are Vapor Pens SKUs, indicating a concentrated shift in shopper preference toward inhalable convenience over bulk Flower. Tang Mintz (3.5g) fell 18.5% to rank 8 as UK Cheese (14g) sat at rank 10 with $102,519, pointing to fragmentation within Flower even as value formats keep a foothold. The pattern implies Brown Bag’s commercial direction is tilting toward high-velocity Vapor Pens that can scale quickly in distribution while Flower plays a supporting role centered on select value and legacy strains.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
