.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Brown Bag has demonstrated a steady performance in the Arizona market, particularly within the Flower category. Over the last four months of 2025, the brand consistently held the 4th position, showcasing resilience and a strong foothold in this segment. The sales figures reflect a positive trajectory, with a notable increase from September to December, culminating in a December sales figure of approximately $1.65 million. This consistent ranking and sales growth indicate a robust demand for Brown Bag's Flower products, suggesting a well-received product line among consumers in Arizona.
Conversely, Brown Bag's performance in the Vapor Pens category in Arizona shows a gradual decline in rankings from 12th in September to 15th in December. This downward trend in rankings, coupled with fluctuating sales figures, may suggest increased competition or a shift in consumer preferences within this category. Despite these challenges, the brand managed a slight rebound in sales from November to December, indicating potential areas for strategic improvement or marketing focus. The absence of Brown Bag in the top 30 brands for other states or provinces in both categories could be seen as an opportunity for expansion or an area needing further analysis.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Brown Bag consistently maintained its 4th rank from September to December 2025, showcasing a stable position in a highly competitive market. Despite not breaking into the top three, Brown Bag's sales trajectory is on an upward trend, with a significant increase from September to December, indicating growing consumer preference and market penetration. In contrast, Shango improved its rank from 9th to 5th, demonstrating a strong competitive push, while Dr. Greenthumb's also showed positive momentum, climbing from 8th to 6th. However, Mohave Cannabis Co. and Find. retained their 2nd and 3rd positions, respectively, with Mohave Cannabis Co. leading significantly in sales volume. Brown Bag's consistent ranking amidst these shifts highlights its resilience and potential for further growth in the Arizona market.
Notable Products
In December 2025, Cake Crasher (3.5g) emerged as the top-performing product for Brown Bag, achieving the number one rank with notable sales of 5,108 units. Star Killer (3.5g) followed closely in second place, while Sunrize Social (3.5g) and Kofa Kush (3.5g) secured the third and fourth ranks, respectively. The Baja Splash Distillate Cartridge (1g) ranked fifth in December, showing a recovery from its previous fifth position in October, after not being ranked in November. Notably, this marks a significant improvement for the Flower category, which dominated the top four spots. Overall, December's rankings highlight a strong preference for Flower products among consumers.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
