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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Brown Bag is stocked at 56 licensed dispensaries across Massachusetts and Arizona, 48 of them in Massachusetts, with the deepest coverage in Boston, Cambridge, Fall River, Fitchburg, and Great Barrington. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Brown Bag concentrated 83.8% of sales in Flower, where sales grew 52.8% year over year and 1.5% month over month, while Vapor Pens fell to 11.1% share with a 26.5% YoY decline and a 56.0% MoM drop. Smaller lines moved in opposite directions: Pre-Roll rose 48.0% MoM to 2.6% share as Edible slipped 5.3% MoM to 2.0% share, and the brand’s average price fell 36.4% YoY to approximately $18.16 even as total brand sales grew 42.9% YoY. Given Flower’s scale and growth alongside price compression, the mix implies volume-led expansion concentrated in one category, with non-Flower offerings acting as volatility buffers rather than growth engines.
Holding rank 4 in Flower in Arizona while expanding Flower share to 83.8% and posting 52.8% YoY growth suggests Brown Bag is competing on throughput and accessibility rather than premium pricing, as indicated by the 36.4% YoY drop in average price. The 56.0% MoM contraction in Vapor Pens alongside a 48.0% MoM lift in Pre-Roll signals a trade-down or trial shift within inhalables, pointing to a positioning anchored in Flower value tiers with Pre-Roll as an entry ladder, which concentrates competitive risk in a single category while optimizing rank stability through price-led customer capture.
Competitive Landscape
Brown Bag sits at rank #4 in October 2026 with no year-over-year rank change from #4, and it also held #4 three months ago while previously peaking at #3 in April 2026, indicating a flat trajectory against earlier momentum. In directional context, Just Flower held #1 both year-over-year and in October 2026 while growing sales by 38.1%, and Find. climbed from #3 to #2 with a 27.6% sales increase, whereas Mohave Cannabis Co. slipped from #2 to #3 despite 12.0% sales growth and Fenix vaulted from #23 to #5 on 255.6% growth. The combination of holding #4 year-over-year and over the last three months while a fast-rising competitor moved from #23 to #5 implies Brown Bag is ceding relative momentum and must defend share to avoid being displaced from the top four.
Notable Products
Brown Bag leaned on fresh releases in October 2026, with new products accounting for 47.4% of sales and four of the top items, including Cadillac Rainbows (28g) and The Fizz (14g), coming from launches in the last six months. That level of turnover means a large share of its revenue comes from recently introduced SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
