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Apr-2025
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Overview
Market Insights Snapshot
Green Gold Group has shown varied performance across different product categories and states. In Alberta, their presence in the Flower category has not been strong, as indicated by their ranking consistently being outside the top 80. This trend highlights the brand's struggle to capture a significant market share in this region. On the other hand, in Massachusetts, the brand's performance in the Flower category has been more stable, with rankings fluctuating between 80 and 88 over the first four months of 2025, suggesting a more consistent demand. However, the sales figures show a downward trend in Alberta, which could be a point of concern for the brand's growth in that market.
In terms of category performance within Massachusetts, Green Gold Group has seen notable fluctuations. The Pre-Roll category has consistently placed them within the top 30, although the rank slipped from 20 in January to 28 by April. This indicates a competitive market where maintaining a leading position is challenging. Conversely, their Vapor Pens category saw a brief improvement in February and March, reaching a rank of 33, before dropping to 40 in April. This suggests a volatile market dynamic, where consumer preferences or competitive actions might have impacted their standing. Despite these challenges, the brand has managed to maintain a presence in the top rankings within Massachusetts, which speaks to their potential to capitalize on market opportunities.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group has experienced fluctuations in its market rank, indicating a competitive landscape. In January 2025, Green Gold Group was ranked 20th, but by March, it had dropped to 30th before slightly recovering to 28th in April. This downward trend in rank could be attributed to the rising performance of competitors such as Resinate, which improved its rank from 30th in January to 19th in March, and Common Buds, consistently maintaining a position around the 20th rank. Additionally, Cheech & Chong's showed resilience, maintaining a stable rank close to Green Gold Group's, while Trees Co. (TC) also demonstrated competitive strength by improving its rank from 31st in January to 23rd in March. These dynamics suggest that Green Gold Group faces significant competition, which may impact its sales performance unless strategic adjustments are made to regain a stronger market position.
Notable Products
In April 2025, Mac n Cheese Pre-Roll (1g) maintained its position as the top-performing product for Green Gold Group, with a notable sales figure of 10,713 units. Lemonz Pre-Roll (1g) reclaimed its spot as the second best-seller, having previously been unranked in March. Jungle Breath Pre-Roll (1g) improved its standing to third place, up from fifth in March. Afghani Pre-Roll (1g) remained consistent in fourth place, mirroring its March ranking. Rainbow MAC Pre-Roll (1g) dropped to fifth place, showing a decrease from its second place ranking in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
