.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Green Gold Group has shown notable progress in the Massachusetts cannabis market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand improved its ranking from 56th in August 2025 to 38th by November 2025, indicating a consistent upward trajectory. This trend is supported by a steady increase in sales, showcasing the brand's growing presence and consumer preference. On the other hand, in the Pre-Roll category, Green Gold Group maintained a strong position, climbing from 20th to 15th place over the same period. This indicates a robust demand for their Pre-Roll products, which are evidently resonating well with consumers in Massachusetts.
In contrast, the Vapor Pens category presents a mixed picture for Green Gold Group in Massachusetts. Although the brand started outside the top 30 in August 2025, it made significant headway by reaching 48th place by November 2025. While this is a positive development, the brand still faces challenges in breaking into the top tier of this competitive category. The sales figures for Vapor Pens reflect a notable increase, suggesting that while the brand is not yet a top contender, it is gaining traction and building a foundation for future growth. The data highlights both the opportunities and challenges Green Gold Group faces as it seeks to solidify its market position across different product categories.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group has shown a notable upward trajectory in terms of rank and sales over the past few months. Starting from a rank of 20 in August 2025, Green Gold Group improved its position to 15 by November 2025, reflecting a strategic gain in market presence. This positive trend is underscored by a consistent increase in sales, culminating in a significant rise in November. In comparison, Miss Grass experienced a decline in rank from 10 to 16, accompanied by a downward sales trend, which may indicate challenges in maintaining its market share. Meanwhile, Tower Three demonstrated a remarkable jump from rank 19 to 14, with sales also increasing, suggesting competitive pressure on Green Gold Group. Additionally, Farmer's Cut made a substantial leap from being outside the top 20 in August to rank 13 by November, highlighting the dynamic nature of the market. These shifts in rankings and sales suggest that Green Gold Group's strategic initiatives are paying off, but the brand must remain vigilant against competitors like Tower Three and Farmer's Cut, which are also making significant strides.
Notable Products
In November 2025, Green Gold Group's top-performing product was Glazed Ice Pre-Roll (1g), reclaiming its position as the leading product with sales of 7366 units. Big ChainZ Pre-Roll (1g) made a strong debut at the second spot, showing significant promise in the market. Cranberry Z Pre-Roll (1g) secured the third position, marking a notable entry after being unranked in the previous months. Mac n' Cheese Pre-Roll (1g) maintained a stable performance, holding the fourth position, while Afghani Pre-Roll (1g) rounded out the top five. Compared to previous months, Glazed Ice Pre-Roll (1g) notably improved from the fifth rank in September, demonstrating a strong recovery and consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
