Market Insights Snapshot
Looking at the data for the Green Gold Group in Massachusetts, we can see some interesting trends across different categories. In the Concentrates category, they have shown a steady improvement in their ranking from 26th in August 2023 to 21st in November 2023, which suggests a positive growth trajectory. However, in the Vapor Pens category, their performance has been somewhat inconsistent, with their ranking fluctuating between 49th and 35th over the same period. It's worth noting that a missing ranking number for a particular month indicates that they were not in the top 20 brands for that category in Massachusetts, which is a potential area of concern.
Turning to the Flower and Pre-Roll categories, we see contrasting trends. In the Flower category, Green Gold Group's ranking fell significantly from 20th in August 2023 to 44th in October 2023, before recovering somewhat to 28th in November 2023. This suggests a period of instability, although the recent improvement is a positive sign. On the other hand, their performance in the Pre-Roll category has been more consistent, maintaining a ranking within the top 13 from August to November 2023. This consistency, coupled with a peak ranking of 9th in October, highlights the Pre-Roll category as a potential strength for the Green Gold Group in Massachusetts.
In the Massachusetts Pre-Roll cannabis market, Green Gold Group has shown a fluctuating performance over the months of August to November 2023. The brand started at rank 11 in August, dropped to rank 13 in September, but rebounded to rank 9 in October, only to fall back to rank 10 in November. This indicates a volatile market position compared to competitors like Ace Weidman's and Bailey's Buds, which have seen more consistent rankings. However, Green Gold Group has outperformed No.9 Sunflower Collection and Pioneer Valley, which had lower ranks in the same period. Notably, No.9 Sunflower Collection was not in the top 20 brands in August, indicating a significant improvement in its market position. These trends suggest a highly competitive market environment, with opportunities for Green Gold Group to improve its rank with strategic initiatives.
In November 2023, Green Gold Group's top-performing product was the S'Mores Pre-Roll (1g) with sales of 7965 units, maintaining its rank from September. Following closely behind was the Death Star Pre-Roll (1g), which jumped from 5th place in September to 2nd in November. The Platinum Goat Pre-Roll (1g) made a notable debut in the rankings, securing the 3rd spot. The Ice Cream Candy Pre-Roll (1g), despite a dip from 1st place in October to 4th in November, remained a strong contender. Lastly, the Rainbow MAC Pre-Roll (1g) rounded out the top 5, also making its first appearance in the rankings.