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Nov-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Massachusetts, Green Gold Group has shown varying performance across different product categories. Notably, their Pre-Roll category maintained a strong presence, consistently ranking within the top 20 throughout the months from August to November 2024. Despite a slight dip in November to the 20th position, this category demonstrates resilience and popularity among consumers. Conversely, the Concentrates category did not make it into the top 30, indicating a potential area for improvement or a strategic reevaluation. This contrast highlights the brand's strengths and challenges in maintaining a balanced portfolio across different product lines.
Meanwhile, Green Gold Group's Flower and Vapor Pens categories experienced fluctuating rankings, reflecting the dynamic nature of consumer preferences and market competition in Massachusetts. The Flower category saw an improvement in September, climbing to the 69th position, yet it faced challenges in sustaining this momentum, settling at 77th by November. On the other hand, the Vapor Pens category witnessed a positive trend, with a notable jump from 68th in September to 47th in October, before slightly settling at 48th in November. Such movements suggest potential growth opportunities in the Vapor Pens segment, while also pointing to the need for strategic initiatives to bolster performance in the Flower category.
Competitive Landscape
In the competitive landscape of the pre-roll category in Massachusetts, Green Gold Group has experienced notable fluctuations in its market position from August to November 2024. Initially ranked 17th in August, the brand saw a slight improvement to 15th in September, before slipping to 16th in October and further down to 20th in November. This downward trend in ranking could be attributed to the rise of competitors such as Shaka Cannabis Company, which made a significant leap from 42nd in August to 18th in November, and Fathom Cannabis, which improved from 39th to 19th over the same period. Meanwhile, Bountiful Farms maintained a strong presence, although it dropped from 11th in October to 21st in November, potentially opening opportunities for Green Gold Group to reclaim its lost ground. These shifts underscore the dynamic nature of the pre-roll market in Massachusetts, highlighting the need for Green Gold Group to strategize effectively to enhance its competitive edge and sales performance.
Notable Products
In November 2024, the top-performing product for Green Gold Group was Sour Diesel Pre-Roll (1g), which ascended to the number one rank with sales reaching 7828 units. Jungle Breath Pre-Roll (1g) followed closely in second place, maintaining a strong position after being absent from the rankings in the previous months. Super Silver Glue Pre-Roll (1g) secured the third spot, showing a notable improvement from its absence in October. Rainbow MAC Pre-Roll (1g) consistently held the fourth position, despite a slight sales decline compared to October. Lemonz Pre-Roll (1g) rounded out the top five, dropping from its second-place position in October, indicating a shift in consumer preferences.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
