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Sep-2025
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Overview
Market Insights Snapshot
Green Gold Group's performance across different categories and regions shows a mixed yet intriguing picture. In Alberta, the brand's presence in the Flower category did not make it into the top 30 rankings from June to September 2025, indicating a potential area for strategic improvement. This lack of visibility in the rankings could suggest limited market penetration or stiff competition within the province. In contrast, the brand has made substantial progress in Massachusetts, particularly in the Flower category, where they climbed from 91st in June to 57th by September. This upward trend highlights a growing consumer base and possibly effective marketing strategies or product offerings that resonate well with the Massachusetts market.
The Pre-Roll category in Massachusetts stands out as a significant success story for Green Gold Group. Starting at 50th place in June, the brand impressively moved up to 22nd by September, indicating robust growth and a strong foothold in this category. Such an upward trajectory could be attributed to product quality or innovative marketing tactics that appeal to consumers in Massachusetts. On the other hand, the Vapor Pens category presents a more challenging scenario, with the brand hovering around the lower 90s in rankings throughout the same period. This consistent lower ranking suggests that while they have a presence, there may be opportunities for improvement in product offerings or consumer engagement strategies to boost their position in this segment.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group has shown a dynamic shift in its market position over the summer months of 2025. Starting from a rank of 50 in June, Green Gold Group made a significant leap to rank 30 in July and maintained this position in August, before climbing further to rank 22 in September. This upward trend in rank correlates with a steady increase in sales, suggesting a growing consumer preference for their products. In contrast, Fernway experienced a decline in rank from 11 in June to 21 in September, with a corresponding decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, Apotho Therapeutics saw a dramatic improvement in September, jumping from rank 44 in August to 20, possibly due to a successful marketing strategy or product launch. The competitive landscape is further highlighted by Root & Bloom and Hellavated, both of which showed fluctuating ranks but did not achieve the same upward momentum as Green Gold Group. These insights suggest that Green Gold Group's strategic initiatives are effectively enhancing its market presence in Massachusetts.
Notable Products
In September 2025, the top-performing product for Green Gold Group was Mac n' Cheese Pre-Roll (1g) in the Pre-Roll category, reclaiming the first position with sales of 5937 units. Blue Dream Pre-Roll (1g) made a strong debut at the second position, while Space Center Pre-Roll (1g) secured the third spot. Rainbow MAC Pre-Roll (1g) saw a decline from its previous top positions, descending to fourth place. Jungle Breath Pre-Roll (1g) entered the rankings at fifth, rounding out the top performers for the month. This month marked a notable reshuffling in rankings, with new entries and changes in positions compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
