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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Green Gold Group concentrated 85.41% of June 2026 sales in Pre-Roll and Flower, with Pre-Roll at 45.21% share and Flower at 40.20%, while Vapor Pens held 14.59%. Year over year, Flower expanded fastest at 167.99% versus 105.06% for Pre-Roll and 97.83% for Vapor Pens, and month over month Flower also led at 6.83% versus 2.40% in Pre-Roll and 0.20% in Vapor Pens, indicating a reweighting toward inhalable formats anchored by Flower. The average price decline of 28.98% year over year alongside a 2.40% Pre-Roll MoM lift and 6.83% Flower MoM lift implies volume-led gains skewing to lower ticket units, and in Massachusetts the Pre-Roll category rank at 18 suggests mid-pack scale within the segment.
The mix shift—with Flower outperforming both year-over-year at 167.99% and month-over-month at 6.83% while Pre-Roll holds the largest share at 45.21%—positions Green Gold Group to capture basket-building through value-forward entry points and trade-ups into Flower. Given Vapor Pens’ slower 0.20% month-over-month change against 97.83% year-over-year growth, the brand’s near-term positioning leans on defending Pre-Roll share while converting incremental traffic into higher-margin Flower, using the 28.98% year-over-year average price drop to widen consideration without eroding unit velocity; this balance implies emphasis on Flower assortment depth while maintaining Pre-Roll as the traffic driver.
Competitive Landscape
Green Gold Group ranks #18 in MA Pre-Roll in June 2026, a 24-place climb from #42 year over year, and it is flat versus March 2026 at #18 while sitting one spot off its peak of #17 from September 2025; by contrast, Jeeter held #1 with a 0-place YoY change and Cali-Blaze jumped from #32 to #2 alongside a 472.5% YoY sales increase. The stability at #18 quarter-over-quarter relative to Northern Grown moving from #18 to #4 and Nature's Heritage nudging from #4 to #3 with an 18.3% YoY sales lift indicates Green Gold Group recovered share versus last year but is being outpaced at the top of the chart; the trajectory implies a plateau that requires a step-change to convert a YoY rebound into sustained rank gains.
Notable Products
Mac n' Cheese Pre-Roll (1g) posted the standout movement in June 2026 with a +67.6% month-over-month lift that vaulted it to rank 3, while Commando Pre-Roll (1g) inched up just +2.7% to hold rank 2, indicating velocity is concentrating behind a single pre-roll SKU rather than broad-based momentum. Five of the top ten are Pre-Roll SKUs clustered at ranks 1–7, with Space Center Pre-Roll (1g) at rank 1 despite no reported MoM figure, which implies shopper preference is consolidating around quick-consumption formats over Flower. Big ChainZ (3.5g) sits at rank 8 with $47,135 alongside Commando Popcorn (3.5g) at rank 10, contrasting the Pre-Roll surge with Flower's lower rank density and signaling portfolio pull toward smaller, faster turns. The pattern implies Green Gold Group is tilting commercial focus toward pre-roll throughput and trial, with Flower acting as a secondary basket-builder rather than the traffic leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
