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Oct-2025
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Overview
Market Insights Snapshot
Green Gold Group has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand has seen a gradual improvement in its ranking, moving from 49th in July to 44th by October 2025, with a noticeable increase in sales from $265,359 to $293,258. This upward movement suggests a strengthening presence in the flower market. However, in the Vapor Pens category, while their sales almost doubled from August to October, their ranking only improved to 53rd, indicating a competitive market where they have yet to break into the top 30. This highlights an area where Green Gold Group may need to focus on gaining more traction to compete with leading brands.
In contrast, the Pre-Roll category shows a more promising trend for Green Gold Group in Massachusetts. The brand improved its ranking from 23rd in July to 18th in October, with a consistent increase in sales, peaking at $389,043 in October. This suggests that the Pre-Roll category could be a stronghold for Green Gold Group, as they continue to gain market share and improve their standing. The consistent rise in rankings and sales in this category indicates a successful strategy that could potentially be applied to other categories to enhance their overall market performance.
Competitive Landscape
In the competitive landscape of the pre-roll category in Massachusetts, Green Gold Group has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 23 in July 2025, Green Gold Group improved to 17 by September, before settling at 18 in October. This positive movement is indicative of a growing market presence, despite facing fierce competition from brands like Good Chemistry Nurseries, which maintained a relatively stable position, and Pioneer Valley, which experienced a slight decline in rank. Notably, Hellavated made a significant leap from 27 in July to 19 in October, suggesting a competitive push that could challenge Green Gold Group's market share. Meanwhile, Tower Three showed a downward trend, potentially easing competitive pressure. These dynamics highlight the importance for Green Gold Group to continue its strategic efforts to capitalize on its upward momentum and further bolster its standing in the Massachusetts pre-roll market.
Notable Products
In October 2025, the top-performing product from Green Gold Group was Lemonz Pre-Roll (1g), which climbed to the number one spot with sales reaching 9356. Glazed Ice Pre-Roll (1g) secured the second position, showing a significant recovery from its fifth rank in September. Jungle Breath Pre-Roll (1g) made a notable entry into the rankings at third place, indicating strong consumer interest. Mac n' Cheese Pre-Roll (1g), which consistently held the second position from July through September, fell to fourth place. Afghani Pre-Roll (1g) entered the rankings again at fifth, after being absent in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
