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Aug-2025
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Overview
Market Insights Snapshot
Green Gold Group's performance in the Massachusetts cannabis market showcases notable fluctuations across different product categories. In the Flower category, the brand's ranking improved from 85th in May to 74th in July, before slightly declining to 78th in August. This movement indicates a competitive positioning that, while not in the top 30, shows some upward momentum during the summer months. The Pre-Roll category, however, tells a more promising story, with Green Gold Group breaking into the top 30 by July, improving from a rank of 41st in May to 26th in July, and maintaining a strong position at 28th in August. This suggests a growing consumer preference and an effective strategy in this category.
Conversely, the Vapor Pens category presents a challenge for Green Gold Group in Massachusetts. The brand's ranking fell from 59th in May to 94th by August, with a corresponding decline in sales figures. This downward trend highlights potential areas for improvement or increased competition in the vapor pen market. The absence of a top 30 ranking in this category suggests that Green Gold Group may need to reassess its strategy or product offerings to regain market share. Overall, while the brand shows strength in Pre-Rolls, the Flower and Vapor Pens categories present mixed results that could benefit from strategic realignment.
Competitive Landscape
In the Massachusetts pre-roll category, Green Gold Group has shown a notable improvement in its market position over the summer of 2025. Starting from a rank of 41 in May, Green Gold Group climbed to 26 by July, before slightly dropping to 28 in August. This upward trajectory in rank is mirrored by a significant increase in sales, with August figures reaching higher than those of May, indicating a robust growth trend. In comparison, Resinate and Hellavated experienced fluctuations in their rankings, with both brands not making it into the top 20 during these months. Meanwhile, HighMark Provisions (HMP) and Farmer's Cut maintained more stable positions, with Farmer's Cut consistently ranking higher than Green Gold Group. Despite this, Green Gold Group's sales growth outpaced some competitors, suggesting a strengthening market presence and potential for continued upward movement in the rankings.
Notable Products
In August 2025, the top-performing product for Green Gold Group was Glazed Ice Pre-Roll (1g), securing the number one rank with notable sales of 6904 units. Mac n' Cheese Pre-Roll (1g) maintained its strong presence, holding steady in the second position from July 2025. Rainbow MAC Pre-Roll (1g) slipped to third place from its previous top position in July, indicating a shift in consumer preference. Afghani Pre-Roll (1g) made its entry into the rankings at fourth place, showing promising sales. Cranberry Z Pre-Roll (1g) climbed to fifth place, improving from a previous unranked status in July, reflecting a growing interest in diverse flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
