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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts cannabis market, Green Gold Group has shown notable progress across several product categories. In the Flower category, the brand has maintained a steady climb, improving from a rank of 49 in September 2025 to 43 by December 2025. This upward trajectory is supported by increased sales, indicating a growing consumer preference for their flower products. However, the Vapor Pens category presents a more dynamic picture, with Green Gold Group moving from rank 67 in September to 49 in December. This significant improvement suggests a successful strategy in enhancing their presence and appeal in the vapor pen segment.
Conversely, the Pre-Roll category has seen fluctuating performance for Green Gold Group in Massachusetts. After peaking at rank 16 in November 2025, the brand slipped to rank 24 by December. This decline, coupled with a decrease in sales, suggests that the brand might need to reassess its approach in this category to regain its footing. Notably, the absence of Green Gold Group from the top 30 in certain months across categories indicates areas for potential growth and improvement, highlighting the competitive nature of the cannabis market in Massachusetts.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Green Gold Group has shown a steady presence, maintaining a rank around the 40s from September to December 2025. Despite not breaking into the top 20, Green Gold Group's sales have shown a positive trend, increasing from September to December. In contrast, Glorious Cannabis Co. experienced a decline in rank, dropping from 22nd in September to 44th in December, with a corresponding decrease in sales. Meanwhile, Sparq Cannabis Company also saw a decline in rank and sales over the same period. On the other hand, Old Pal and Happy Valley (MA) have shown fluctuations in their rankings, with Old Pal dropping out of the top 20 by December. These dynamics suggest that while Green Gold Group is not yet a top contender, its consistent sales growth amidst competitors' volatility could position it for future upward mobility in the Massachusetts Flower market.
Notable Products
In December 2025, the top-performing product for Green Gold Group was Rainbow MAC Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 5,299 units. Sour Chillz Pre-Roll (1g) followed closely behind in the second position, newly entering the rankings this month. Big ChainZ Pre-Roll (1g) experienced a slight drop from second place in November to third place in December, while Blue Dream Pre-Roll (1g) fell from its previous top spot in September to fourth place. Lemonz Pre-Roll (1g), which held the first rank in October, rounded out the top five for December. This shift in rankings highlights the dynamic nature of consumer preferences within Green Gold Group's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
