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Aug-2024
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Overview
Market Insights Snapshot
Green Gold Group has shown varied performance across different product categories in Massachusetts. In the concentrates category, the brand experienced a notable climb from 31st in May to 23rd in July, before dropping to 34th in August. This fluctuation indicates a volatile market presence in this category. Conversely, their performance in the flower category has been less impressive, consistently ranking outside the top 30, with positions ranging from 63rd to 89th over the four-month period. This suggests that Green Gold Group might need to re-evaluate their strategies in the flower segment to gain a stronger foothold.
In the pre-roll category, Green Gold Group has maintained a strong and relatively stable position, consistently ranking within the top 20. Their rank improved from 13th in May to 14th in August, demonstrating a robust market presence. On the other hand, the vapor pens category has seen significant fluctuations, with the brand ranking 51st in May, peaking at 46th in June, and then dropping to 74th in July before recovering slightly to 63rd in August. This inconsistency in the vapor pens category highlights the challenges Green Gold Group faces in maintaining a steady market position. Overall, while the brand shows strengths in certain areas, there are clear opportunities for improvement in others.
Competitive Landscape
In the Massachusetts Pre-Roll category, Green Gold Group has experienced notable fluctuations in its ranking over the past few months, moving from 13th in May 2024 to 14th in August 2024. This indicates a relatively stable performance compared to competitors like Smyth Cannabis Co. and Pioneer Valley, who also show variability in their ranks but with less consistency. For instance, Smyth Cannabis Co. ranked 14th in May 2024 and dropped to 15th in August 2024, while Pioneer Valley improved from 15th in May 2024 to 13th in August 2024. Meanwhile, Springtime has shown a significant upward trend, moving from 20th to 12th over the same period, indicating a strong growth trajectory that could pose a competitive threat. Green Gold Group's relatively stable rank, coupled with a gradual increase in sales, suggests a steady market presence, but the brand must stay vigilant and possibly innovate to counter the rising competition from brands like Springtime and Headliners, the latter of which jumped from 29th in May 2024 to 16th in August 2024.
Notable Products
In August 2024, Rainbow MAC Pre-Roll (1g) maintained its top position in Green Gold Group's product lineup, achieving a sales figure of 14,433 units. Jungle Breath Pre-Roll (1g) climbed to the second spot with notable growth from its third position in June and second in July, reflecting a consistent upward trend. Super Silver Glue Pre-Roll (1g) secured the third rank, improving from its fifth place in both June and July. Banana Pre-Roll (1g) made a significant debut at fourth place, while Pistachio Gelato Pre-Roll (1g) rounded out the top five, showing a slight decline from its fourth position in June. Overall, these shifts indicate dynamic customer preferences and strong performance for Green Gold Group's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
