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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Green Gold Group’s category mix was concentrated in Pre-Roll at 48.39% share and Flower at 36.55% share, with Pre-Roll up 124.91% year over year and 17.37% month over month while Flower rose 147.26% YoY and 18.36% MoM; Vapor Pens held 15.04% share with 62.67% YoY growth and 6.78% MoM, and Concentrates collapsed to 0.01% share with -95.25% YoY and -87.19% MoM. The brand’s average price fell 29.80% YoY to $6.87 as Pre-Roll pricing sat at $4.52 and Flower at $12.10, and in Massachusetts the brand sat at rank 15 in Pre-Roll; taken together, the mix shift toward lower-priced Pre-Rolls alongside double-digit Flower momentum implies volume-led expansion that trades margin per unit for share and rank stability.
The simultaneous 18.36% MoM gain in Flower and 17.37% MoM in Pre-Roll, paired with a 62.67% YoY rise in Vapor Pens against a 0.01% share in Concentrates, indicates a deliberate focus on high-velocity inhalables over niche extracts and positions Green Gold Group as a price-competitive, basket-building option in Massachusetts. With Pre-Roll anchored at rank 15 in-state and Pre-Roll share at 48.39% versus Vapor Pens at 15.04%, the pattern implies prioritizing depth in two core inhalable formats to defend shelf presence and drive repeat volume, while the steep -95.25% YoY decline in Concentrates and the -87.19% MoM drop signal an intentional retreat from a low-yield segment to concentrate resources where velocity and rank can be maintained.
Competitive Landscape
Green Gold Group sits at rank #15 in MA Pre-Roll in May 2026, a YoY climb of 30 positions from #45, and up 4 spots from #19 three months ago; this matches its peak rank of #15 also set in May 2026, indicating recent momentum alongside a compressed competitive ladder. In contrast, Jeeter held steady at #1 year over year while Cali-Blaze surged from #58 to #2, and Nature's Heritage maintained #3 with a 10.9% sales increase, placing Green Gold Group’s ascent inside a market where leaders are either stable at the top or rapidly consolidating share below them. The pattern implies that Green Gold Group’s rank trajectory—rapid YoY advancement and a new peak—positions it to contend for the low-teens tier but requires displacement of fast-rising competitors to breach the top 10.
Notable Products
Green Gold Group’s steepest decline came from Jungle Breath Pre-Roll (1g), down 7.45% month over month and slipping to rank 10, while no SKU posted a MoM gain above 50% in May 2026. In contrast, Super Silver Glue Pre-Roll (1g) rose 41.55% MoM to rank 1, and Bubblegum Blitz Infused Pre-Roll (1g) climbed 33.79% MoM at rank 5, with G-13 (3.5g) up 30.27% at rank 6 and generating $48,391. With eight of the top ten SKUs in May 2026 concentrated in the Pre-Roll category and only Mac n' Cheese Pre-Roll (1g) also declining at -4.68% MoM, the assortment signals a pivot toward pre-roll dominance anchored by a single Flower halo that is gaining share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
